Events are all about how you make people feel.

The events industry is a crowded market and if you want your events to stand out in you need to focus on delivering memorable events which strengthen relationships and leave a lasting impression on your guests.

In this episode of The Events Cast Podcast, we talk with Karianne Levett, Founder of Bespoke Events Management how to deliver memorable events that make your clients feel valued and get them to come back for more!

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Find out more at: www.theeventscast.com/karianne-levett

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In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.

Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explore the remarkable ways ChatGPT can assist you in your event marketing.

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Find out more at: www.theeventscast.com/chatgpt-part1

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This week's episode is an update from the host, Francesca R. Balit about the plans for The Events Cast Podcast in the coming weeks.

This is the last episode of May while we will be taking a break from releasing weekly episode but we will be back in June with a lot more fantastic content for you! Now is the time to go back and binge some of the past episodes you may have missed.

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Find out more at: www.theeventscast.com/may-2023-update

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Always-on Paid ads are the ultimate advertising campaign to drive awareness, audience engagement and to build data throughout the year, and should be a vital part of your marketing strategy.

In this episode of The Events Cast Podcast, we speak with Kirsty Ferguson, Growth Manager at Tag Digital about what always-on paid ads campaigns are and why you should be running them to help promote your events.

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Find out more at: www.theeventscast.com/Kirsty

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IMEX is a leading event bringing together the global meetings industry in two locations, twice a year, in Frankfurt and Las Vegas. IMEX and its leadership team have won a number of industry awards including the Best International Trade Show Award by AEO, BizBash 10 Most Innovative Meetings 2020, AEO Best Trade Show… to just mention some of them.

In this episode of The Events Cast Podcast, we have the pleasure to speak with Carina Bauer, the CEO at IMEX Group about the story behind IMEX’s growth. We uncover the story of where IMEX all started, how it scaled and turned into a global event and how it become the industry-recognised event it is today.

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Find out more at: www.theeventscast.com/carina-bauer

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In this episode we talk all about what Google Analytics 4 is and what you need to be aware of before it all changes in July 2023 to make sure you can continue to analyse and position your website.

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In this episode, we talk with Brian Cole, CEO at edgefactory about how they used creative digital content to enhance the accessible elements at the Special Olympics USA Games Healthy Athlete Experience.

We discuss how event planners can use digital media to incorporate more accessible elements into their events, how digital content and media can enhance accessibility at live, virtual, and hybrid events and where to start.

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While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode.

In this episode (Part 2) we hear from:

• Cecilia Lavin at InEvent
• Neil Thompson at The Delegate Wranglers
• John Martinez at Shocklogic
• Stuart Mitchell at Catch the MICE

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Find out more at: www.theeventscast.com/interviews-at-confex-part-2

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As event organisers, you can leverage your audience, attendees, speakers and partners to help promote your content and increase the reach of your event.

In this episode, we talk with Maxie Smit, Brand Marketing Manager at Clarion Events about how they are using advocacy at Clarion Events to build long-lasting relationships with their audience and increase event awareness and attendance.

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Find out more at: www.theeventscast.com/maxiesmit

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