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The Events Cast episodes
- #75: Creating a Compelling Event Website - Part 2- The User Journey
This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales.
In part 2 we will be discussing the importance of having a user-centred design that offers a seamless experience to your users and the basics of creating a user-centred design for your website: organising content logically, having a clear navigation, using high-quality visuals from the event and providing comprehensive information about the event.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/event-website-user-journey
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26 min - #74: Leveraging Content Marketing to Attract and Engage your Target Audience with Amanda Ciccatelli
Content marketing plays a pivotal role in the success of an event by acting as the dynamic bridge that connects organizers with their target audience. Through strategic content creation, event marketers can craft narratives that resonate with their audience's aspirations, pain points, and interests, building anticipation and curiosity around the event.
In this episode of The Events Cast Podcast, we delve deep into the world of content marketing with Amanda Ciccatelli, Senior Director of Content Marketing at HLTH. Amanda brings a wealth of expertise in crafting compelling content strategies that drive audience engagement and boost ticket sales for events.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/amanda
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42 min - #73: Creating a Compelling Event Website - Part 1: The Why
This 3-part episode is a master class for creating a compelling event website for your events. I take you through the essential elements of designing an event website that not only provides information but also drives ticket sales.
In part 1 we will be discussing the importance of a well-designed event website as the central hub for all event-related information and interactions.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: theeventscast.com/event-website-why
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On Instagram: instagram.com/theeventscast
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19 min - #72: Beyond the Stage: Mastering Festival Marketing with Jack Walsh
In this episode of The Events Cast Podcast, we delve into the dynamic world of festival marketing with our expert guest, Jack Walsh, Experienced Entertainment Marketing Leader.
We explore the art of promoting festivals and the secrets behind successful marketing campaigns that leave attendees craving more.
But that's not all, we'll also be discussing how to develop a unique brand identity for your festival, utilizing social media, and leveraging various digital marketing channels to create buzz and drive ticket sales.
Tune in to this episode to unlock the secrets to creating unforgettable festivals that leave a lasting impression on attendees and keep them coming back for more.
Find out more at: www.theeventscast.com/jack-walsh
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37 min - #71: Leveraging the Power of LinkedIn to Promote B2B Events with Daniel Loman
Linkedin is the world's largest professional networking site, and it's not only a great place to work on your personal branding, but also to help you promote your events.
In this episode of The Events Cast Podcast, we sit down with Daniel Loman, the Europe Senior Events Manager at Dentons, to explore the untapped potential of LinkedIn as a powerhouse for promoting events in the B2B industry.
Discover how LinkedIn can be a game-changer for your event marketing efforts. From leveraging the platform's advanced search functionalities to finding the perfect audience and fostering meaningful relationships with potential attendees and sponsors, we explore the incredible potential that LinkedIn offers in expanding your event's reach and impact.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/daniel-loman
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33 min - #70: Mastering Exhibitor and Sponsorship Promotion with Sara Sanchez from Informa
In this episode of The Events Cast Podcast, we dive into the world of exhibitor and sponsorship promotion for conferences, exploring how event marketers can attract a larger number of sponsors and exhibitors.
Our guest expert, Sara Sanchez, Marketing Manager at Informa Markets, brings her wealth of knowledge to the table, sharing invaluable insights on effective strategies, promotional channels, and tactical approaches for engaging the right partners.
We discuss the importance of attracting new partners while nurturing relationships with existing ones, the best marketing channels to attract and engage new partners and how to enhance visibility for sponsors and exhibitors throughout the conference journey.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/sara-sanchez
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36 min - #69: DTX's Record-Breaking Registration and Attendance Marketing Campaign with Keziah Smith-Scott
In this episode, we delve into the incredible triumph of DTX Manchester, the largest digital transformation event for enterprise IT and digital professionals in the North.
Brace yourself for an exhilarating conversation with Keziah Smith-Scott, the ingenious Senior Marketing Exec at Clarion Events, as we unravel the secrets behind the unparalleled marketing campaign that propelled registration and attendance to unprecedented heights.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/keziah-smith
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33 min - #68: Why you Need to Focus on Building your Email List?
Email marketing remains one of the most effective digital marketing strategies, with high conversion rates and being more cost-efficient compared to other methods like digital advertising.
In this episode, we shed light on the often underestimated but critical aspect of building a robust email list. Discover the transformative impact of focusing on your email list, from boosting attendance rates and engagement in current events to establishing the groundwork for future triumphs.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/build-email-list
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16 min - #67: How to Supercharge Ticket Sales Through the Power of Your Speakers with Tamar Beck
Your speakers are a big asset in your marketing, they are thought leaders, they have influence and reach and their audience will usually be the same as your target attendees.
In this episode of The Events Cast Podcast, we speak with Tamar Beck, the CEO of Gleanin and a true expert in all things community marketing about how you can leverage your speakers' influence to increase ticket sales.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/tamar-beck
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38 min - #66: 9 Ways to Use ChatGPT for your Events - Part 2
In this episode, we dive into nine game-changing strategies that leverage ChatGPT to revolutionize your day-to-day as an event marketer.
Discover how this ChatGPT can elevate your productivity, liberating you from mundane marketing tasks and allowing you to focus on crafting killer campaigns that leave a lasting impact. Get ready to unlock a new level of efficiency and effectiveness as we explore the remarkable ways ChatGPT can assist you in your event marketing.
If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
Find out more at: www.theeventscast.com/chatgpt-part2
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22 min
About The Events Cast
From the publisher's feed
The Events Cast is a show dedicated to all things event marketing where, in each episode, we dive into the marketing tactics and strategies that will help you attract new attendees, grow your audience, and sell out your events.
This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events.
Through interviews with event marketers and professionals and solo episodes with Francesca, you'll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events.
Subscribe now if you are ready to level up your event marketing, and for all the show notes, links and resources, head to theeventscast.com