While I was at International Confex this March, I interviewed LIVE some fantastic event profs for a two-part episode.

In this episode we hear from:

• Stephanie Bruce at Tag Digital
• Helen Omoh-Mensah at Tembo
• Merijn van Buuren at Event Mender
• Anna-Marie Trzebinski at AMTEvents

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Find out more at: www.theeventscast.com/interviews-at-confex-part-1

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In this episode, we will be talking with Shanondoah Nicholson, Event Manager at AlayaCare about how you can surprise and delight your attendees on a budget.

We will be discussing why it is important to surprise and delight your attendees, where we can find inspiration and how to put it all into action at your next event.

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Find out more at: www.theeventscast.com/Shanondoah

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In this episode, we talk with Sophie Wright the Marketing Manager at Montgomery Group about how they are using community marketing at Montgomery to increase event awareness, attendance and create a 365 journey with their community.

We will talk about how important community marketing is in their overall event marketing plan, what are some of the benefits they have seen in using this marketing strategy, how they implement this for their events and how they will continue to use community marketing in 2023.

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Find out more at: www.theeventscast.com/sophiewright

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In this episode, we talk more about what an attendee journey is, why it is important and what are some of the action points you need to take into consideration when creating your attendee journey.

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TikTok has a high potential to reach targeted audiences more quickly and effectively and integrating TikTok into your event marketing campaign can help increase ticket sales, reach new audiences and drum up your events to new attendees.

In this episode, we will be talking with Tom McMahon, CEO at MCM about how you can use TikTok to drive awareness and boost event attendance.

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Find out more at: www.theeventscast.com/tommcmahon

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In this episode I share with you 8 ways in which you can create a high volume of videos to promote your events, to get more attendees, more sponsors and more speakers involved in your event.

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“Content is King, but engagement is Queen. Engagement is what will make people feel something and we wanted to create memories.”

In this episode, we will be talking with Neil Thompson, Founder & MD of The Delegate Wranglers about the story behind the Wrangles Fest and how they managed to get the attendees excited about attending the event way before the actual event.

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It's time to make your events (and your event marketing) remarkable. Because something remarkable is something work talking about. Worth noticing. Worth sharing. And worth attending. It's time to build a Purple Cow into your events.

In this episode of The Events Cast Podcast, we talk about this concept of a Purple Cow and making your events REMARKABLE!

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Audience expectations are changing. Events are becoming more experiential. Communities are raising… and if you want your events to stand out, you need to adapt your events to the new audience's expectations.

In this episode, we will be talking with Felicia Asiedu, Senior Marketing Manager, Cvent all about audience expectations and how to keep your audience connected and engaged in between your events.

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For the last episode of 2022, we reached out to past guests of the podcast and asked them what was their biggest learning in 2022 and how will it affect their events in 2023. Hear what they had to say.

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Find out more at: www.theeventscast.com/event-learning-from-2022

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