The Events Cast

Balancing life as a working mum can be challenging, especially when the job requires you to work long and out-of-hours, travel and attend your own and clients' events, stay late for after-event drinks, be responsive at the drop of a hat to client demands and needs...

In this episode, we are talking with Kathryn Frankson, Director of Marketing @ Money 20/20 about how integrating motherhood and a career as an event professional can be possible.

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Identifying and defining your target audience (event persona/s) is one of the most crutial steps to carry out at the beginning of the planning and marketing of any event.

If you don't know who your event is for, how are you going to build a unique experience for them, and how are you going to market your event successfully to ensure it sells out?

In this episode, we talk about how to identify your target audience and create event personas with my easy 2-step exercise.

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Event Teams lose a ton of ROI because they don't fill the time between their events with value for their audience. This term is known as Event Value Gap and it is a new term that has appeared with the popularity of virtual events and the shift in how people attend events.

In this episode, we talk with Florian Kühne, CEO & Founder of Sweap about what the Event Value Gap is, where it comes from, and how we can close it to provide more value to our audience.

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Find out more at: www.theeventscast.com/florian

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We have been talking a lot lately about the importance of including an FAQ (frequently asked questions) on your event website, and a lot of people have been asking me what questions they should include in their FAQ.

So in this episode, we are talking about how to create an FAQ and what questions it should include.

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Find out more at: www.theeventscast.com/event-faq

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In this episode, we talk with Matthijs Otto, Founder @ NetworkTables about the importance of designing our events with networking in mind.

We talk about the value of networking, ways in which we can promote networking at our events and the main mistakes people make when networking.

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It's important to understand each step of the attendee journey with our events to not only improve the experience they have with our events, but also to reduce the drop off at our events and improve the overall success of our events.

In this episode, we talk about how to build a frictionless attendee journey and some of the top questions I received from you at a recent session I ran on this topic.

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Find out more at: www.theeventscast.com/frictionless-attendee-journey

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In this episode, we talk with Naomi Clare Crellin, Founder & CEO of Storycraft Lab about how we can understand our audience at a deeper level and talk to them with empathy to increase the conversion, loyalty and advocacy at our events.

We talk about the importance of talking to our audience with empathy, how we can communicate with empathy and how personalisation can make our events more inclusive and improve our event engagement

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Find out more at: www.theeventscast.com/naomiclare

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Acquiring new customers is way more complicated than convincing your current customers to buy from you again. And sometimes, attendees simply don't come back because you did not give them enough importance.

The key to getting your attendees to return year after year is as simple as delivering an exceptional event experience. In this episode, we are going to be talking about how to increase your attendee retention to boost your events.

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Find out more at: www.theeventscast.com/event-attendee-retention

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