A well built website will not only help you sell more tickets for your event, but it can also help you attract more sponsors, get your audience excited about your event and it can land you tons of more opportunities.

In this episode, I share with you some of the biggest mistakes I see on most event websites and how to avoid and fix them.

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Ensuring that your exhibitors get the largest ROI (return on investment) possible is as important as your attendees having an enjoyable experience. Because if they don’t see a good return on investment, they won’t be back.

In this episode, we are talking with Jim Cermack, Trade Show Coach, marketer, exhibition trainer and fellow podcaster of The Trade Show University Podcast, about how we can maximise our exhibitors' ROI before, during and after our events. 

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Social proof is a key feature of your event’s marketing message to gain the attention of your audience, increase ticket sales and deliver better results.

But how do you get social proof for an event that you have never run before?

In this episode, I share some of my favourite ideas to get social proof for your upcoming events and I have also gathered them in this post.

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Creating successful events requires more than just having events that resonate with our attendees. No matter how well you’ve planned and organised our events are, it will be doomed as a failure if you can’t secure enough attendees to visit the event. You need a well rounded marketing plan with successful campaigns and strategies that will resonate with your audience to promote your events, reach a wider audience and sell out.

In this episode of The Events Cast, we are joined by Kate Disley, CEO & Founder of TEMBO, and an experienced event marketing specialist to help us start with planning the marketing for our upcoming events.

We will be talking about how to start to plan the marketing for our upcoming events, what marketing strategies are most successful for event organisers, what tools we should be using, how long out should we start marketing our events and some marketing ideas we can start using right away to promote our upcoming events.

 

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Email marketing is the online marketing strategy that delivers the highest ROI for event marketing. 

But most people's inboxes are crowded nowadays. So it can sometimes be tricky to gain the attraction and your audience via email.

In this episode, we talk about 9 hacks that will help you boost your email marketing and sell more tickets for your upcoming events.

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In this episode, we will be discussing how event technology can help make our events more sustainable with Lawrence Gillward, Director @ All In The Loop.

 

We talk about the main areas of our events we should be looking to improve, the impact they currently have on the environment and how we can reduce their impact and continue to run successful events. We will be discussing how event technology can help us reduce our impact, and what type of technology we can bring into our live events.

 

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Having a solid marketing plan for your events is crucial to ensure your event sells out. But it can be tricky to come up with creative ideas to boost your marketing and sell more tickets.

In this episode, I share with you 5 of my favourite marketing ideas to sell more event tickets. I have used all these strategies and can ensure you they deliver excellent results so try them out and let me know how they go for you.

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Event planning has been on the list of the top 10 most stressful jobs in the world almost every year for the last decade or so. Event management is undoubtedly a high-pressure job, with unrealistic expectations, tight deadlines, physical demands, lack of control and constant interruptions, but there are many ways we can work more efficiently and plan and arrange our days to relieve the stress in event planning and become more efficient when planning our events.

In this episode, we will be talking with Mera Szendro, Digital & In-person Events Manager about how we can reduce the stress in event planning. We will be talking about what causes stress when planning an event, what are the signs that we are stressed and how we can avoid getting burnt out. Mera will be sharing with us some actional takeaways which we can implement right away in our event planning to reduce event planning stress and boost productivity.

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Find out more at www.theeventscast.com/mera

 

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Email marketing is not the only way to promote your events online, but it continues to be the single most successful digital marketing strategy.

So having an ongoing lead generation plan is very important for your event business so that you can generate leads all year round and nurture your new email subscribers so that when you have an event to promote to them, they know, like and trust you and are ready to attend your events. But generating leads and building an email list is not easy, especially if you are starting out. In this episode, I will share with you my top 5 strategies to generate leads for your events business. If you enjoy this episode, please give it a 5-star rating and share it with one or two colleagues your think might enjoy it too.

 

Find out more at theeventscast.com/how-to-get-event-leads/

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