The Events Cast

FREE events attract a much larger number of registrations to your events and invites anyone available to attend. But when someone hasn't laid out cash for their ticket, their commitment is low and they are less likely to show up to your event. This can make it pretty difficult to plan an event when you don't know how many people may show up on the day of your event.

In this episode, we will be talking with Zoe Perkins @ Vodka on Toast about the pros and cons of free vs. paid events and how we can reduce the no-shows at our free events.

We will be discussing whether free events attract more interest than paid events, people's attitudes and engagement at free events, how to manage numbers when it's a free event and you anticipate dropout, regional differences in dropout numbers, and how we can reduce the dropout at free events. If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend

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An event website plays a key role in the marketing of your event to attract more visitors, sell more tickets and gain more revenue for your event. It will be where your attendees will come to find information about your event, the line-up, the agenda, and most likely, to register for your event.

But creating a successful website for your events is no easy task. And there are a lot of crucial components to take into consideration when building a website that will deliver results and ensure the success of your event.

In the latest episode of The Events Cast Podcast, we talk about some key features to ensure your event website delivers results.

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An unconference is a powerful way to facilitate connections and engagement between participants and to enhance our attendees' ability to turn ideas into assets. By providing an unstructured, high-energy environment in which ideas can run and grow freely, we can amplify ideas, creativity and innovation. In this episode, we talk about the concept of an Unconference event and how to bring together participants from all kinds of backgrounds with a shared interest. To discuss this topic, we've brought onto the show the one and only Bill Boorman, founder of #trulondon.

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In this episode, we are talking with Steven Burchard about how we can create a virtual programme for our conferences, meetups, networking events… that are interactive, engaging and entertaining for all our attendees. Steven shares with us some top tips and strategies to make our virtual events more interactive and engaging, and how to design virtual programmes that deliver unique experiences to our audience. We also discuss the main reasons why virtual events fail, we discuss pre-recorded vs. live conferences and the potential of Clubhouse for event organisers.

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Event speakers can play an active role in your marketing strategy to help gain more attendees and a wider reach. Converting your speakers into event advocates can help you get out your content to more people, increase reach and revenue, amplify your credibility and help promote your message. This episode is a perspective from the other side. We talk with the one and only Hung Lee, a worldwide industry speaker and host. In this episode, we explore how event marketers can turn speakers into advocates for their events, how we can better promote our speakers at our events, how we can better prepare our speakers for our events and what a successful speaker/host journey looks like. Hung shares with us some great stories on how he's seen the most successful events working with their speakers. If you enjoyed this episode, leave us a 5 star review and share the episode with a colleague or friend.

Find out more atwww.theeventscast.com/hunglee

Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner

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In this episode, we will be talking with Stas Zaslavsky, CEO @ Vii-Events about how we can incorporate marketing automation to our attendee joruney to improve the experience, maximise our event attendance and deliver a truly successful event. We will be talking about what the attendee journey is, why it is important for our events and how we can start building one. We will also be discussing how marketing automation can help us improve our attendees' journey, what tools we can use and what a successful journey may look like. Stas shares with us some actional takeaways we can start working on right away to create or improve the journey for all our attendees at our next event.

Find out more at www.theeventscast.com/stas

Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner

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As many of us are looking for new ways to deliver content to our audiences in an engaging way, podcast-style sessions should definitely be on our list to consider. In this episode, Rae will be sharing with us her thoughts on podcast-style sessions, why we should be considering audio content for our future events, what are the benefits in podcast-style sessions, how podcast-style sessions can improve the engagement with our attendees, and how we can train our speakers to deliver audio-only sessions. Find out more at www.theeventscast.com/rae

Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner

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In this episode, we will be talking with Jamie Leonard, Founder of The Recruitment Events Co, a true expert in creating extraordinary brands for all their events and delivering unrivalled experiences to their audience.

We are talking about one particular event they organise, RecFest, the largest in-house recruitment event (festival) in the world. RecFest is a one of the kind event, and every summer it brings together thousands of in-house recruiters to celebrate their work, learn from each other and bond with their team and industry. Each year, RecFest creates a remarkable experience for all its attendees. Over the years, RecFest has built such a powerful brand that it has allowed them to double their numbers each year and sell tickets without even publishing a single speaker or topic. RecFest has fans, super fans, and great advocates that return year after year, share the story with others and bring along new colleagues and even their entire team to experience the RecFests' magic. In this episode, Jamie shares with us RecFests' story, where it all began, how they have managed to build such a remarkable brand and how they are able to grow and sell out year after year.

Find out more at www.theeventscast.com/jamieleonard

Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner

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There is no doubt that the events industry has had a large environmental impact over the years. From booking international travel to printing bundles of schedules and give-away bags, but sustainability is often not top of mind when organising an event. As event professionals, we have a large responsibility to make meaningful changes to our events to reduce our impact as an industry. In this episode, we will be talking with Duncan Reid, CEO & Founder at Reset Connect and ecologically & environmentally expert about how we can make our events more sustainable. Find out more at: www.theeventscast.com/duncan

Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner

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In this episode we speak with Lauralee Whyte, Founder @ Spectrum Speakers & Equality, Diversity & Inclusion Champion about how we can bring more diverse voices into our events' lineup, who don't just speak about diversity. We discuss the importance of bringing more diverse voices into our events, what we need to consider when building our event agendas, how to source and find more diverse voices, people with a different perspective and a story that needs to be heard, and how to support our speakers. Find out more at www.theeventscast.com/lauralee

Planning your events' marketing? Download our FREE Events Marketing Planner www.theeventscast.com/marketingplanner

Follow along or send us a message on Linkedin or Instagram: https://www.linkedin.com/company/the-events-cast/ www.instagram.com/theeventscast