The Events Cast

The events industry has an enormous impact on the environment and the amount of greenhouse gases emitted into the atmosphere.

In this episode, we will be talking with Sustainability Activist, Environmental Justice Advocate and the Market Development Manager at Tradewater, Jenny Morgan about the environmental impact events have and what we can do to reduce that impact.

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This is a special episode, it is our 1 year anniversary! In this episode I share with you my personal story and why I started this podcast. We also take a little look at how the podcast has grown in the past year with a throwback to some of the past episodes and a look into the future of this show.

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Find out more at: www.theeventscast.com/1-year-anniversary

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In this episode, we talk with Rachel Stephan, snöballer-in-chief @ snöballevent marketing, about what influencer marketing actually is and how we can use it to amplify our event reach and increase our events' brand awareness.

We talk about the benefits of using influencer marketing, how we can find influencers, what to expect from influences, and how we can plan and execute successful influencer marketing campaigns

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Find out more at: www.theeventscast.com/rachelstephan

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In this episode, we talk about four signs that will help you identify when it is time to get a new website for your events.

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Find out more at: www.theeventscast.com/new-website-for-your-event

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Whether you are running a virtual or in-person event, there are many possible revenue streams available throughout your event stages (pre, during and post-event). And, if the goal of your event is to earn a profit, you probably want to make more money from your event.

In today's episode, we are talking with The Exhibition Guy, Stephan Murtagh about how to find new revenue opportunities for our exhibitions and how to make sure we are maximising the profit from all the streams.

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Find out more at: www.theeventscast.com/theexhibitionguy

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Events are changing, and so are how we market them. Taking advantage of the new marketing channels allows you to reach a wider audience and stand out from your competitors.

In this episode, we are going to be talking about why podcasts are a great marketing channel to promote events and what different types of podcasts you could create for your events.

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Find out more at: www.theeventscast.com/why-use-podcasts-grow-events

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After 15 years of organising events, Covid forced Bas van de Haterd to re-consider how he ran events and he came up with a format not seen anywhere else, a digital event recorded in a tv studio, with a film crew producing high-end videos with the purpose of generating a high volume of leads for its sponsors.

In this episode, we are talking with Bas van de Haterd about this unique event. We will be talking about the format of this event, where the idea came from and the logistics behind running an event like this. Bas will also be sharing with us the main learnings from running an event like this along with some practical tips for anyone interested in running a similar style event.

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Find out more at: www.theeventscast.com/bas

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