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The Everyday Storyteller episodes
- Have I finally found my tribe?
Being a female business owner, you can sometimes feel like you’re a square peg in a round hole. But when you find others just like you, that changes everything. Suddenly, you're not alone in your journey; you're part of a collective force, each with your own unique experiences and stories.
So, how do you spot when a group of people are right for you? Here are 5 green flags to look out for:
- You feel energised, not drained, after spending time with them
- There’s a genuine exchange of support and ideas
- They celebrate your victories as much as you do
- You can be vulnerable without judgement
- They inspire you to grow and evolve
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - I will not buy nuts this Christmas
How many times how you found yourself stuck to the same script in your business? Saying the things you think you should instead of sharing your unique story.
I get it. We stick to the script because it feels safe but what if there’s more power in breaking free? Instead of same old, same old, consider this: your story is your strength. Break free and share what makes you, your journey and your business special.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - Unlocking a storytelling goldmine
If you’ve ever felt a little stuck when it comes to storytelling for your business, today I’ve got a game changer for you - customer success stories.
Every time you share a story talking about how you’ve helped a customer, you’re achieving three incredible things:
- You’re building unbeatable credibility
- You’re reinforcing your relationship with your customers
- You’re reducing the fear factor for potential customers by showing them what it’s like working with you / buying your product.
And when you do all this in story form, you’re not just informative, your memorable and impactful too. What more could you want when building your business?
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
3 min - A lesson in getting the basics right when launching your website.
A lesson in getting the basics right when launching your website.
All too often I have business owners coming to me because they’re struggling to write their website copy. So what, I hear you say, that’s not particularly unusual. I guess not, but what if I was to tell you that a high proportion of them are struggling because they don’t actually know what their business is?
So before you tie yourself up in knots trying to write your website, take a moment to breath and run through the following questions.
- Who are your target audience? What do they look like, what do they value, what problem do they need solving and why do they need it solving right now?
- What is your proposition? How does what you sell or produce help your target audience solve their problem, how do you do it better than your competitors and what will life look and feel like for them as a result?
- What is your brand story and how does this relate to your audience? Why do you do what you do, what are you trying to achieve in the long run, how are you doing this day-to-day, what do you value and why does this all make a difference to your customers?
- What are you actually selling? Is it a physical good or service or what that actually does or makes someone feel? For example do you make children’s games or bring joy and fun into the lives of children and adults alike?
- And finally what do you want your website to do. Is it just somewhere for prospective clients to come to and validate you are who you say you are or do you need it to generate sales for you? If the latter, how will it do that? What are your call to actions? Will you offer a free download? Can people buy directly from the site or do they need to set up a call with you. If so, can they do this via the site?
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - What happens when you run out of ideas?
Creatively do we ever reach a point when we’ve said it all? Maybe, maybe not. But as long as we’re experiencing things, meeting people, growing our businesses, living our lives, surely there is always a story to tell?
In this episode I challenge you to pick 5 pieces of content you’ve shared over the last year and see if you can make relevant again by applying to it something going on right now or a new experience you or maybe your customer has had.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Why thinking about our legacy is not a big a deal as you might think.
Thinking about the impact we want to leave on the world can feel like a super big topic but it doesn’t need to.
Sure some business owners leave monumental legacies but for us mere mortals, what we leave behind can be far more achievable. For me my legacy would be more women in business telling their stories with unashamed confidence. Notice that I don’t quantify how many - just 1 more woman doing it that wasn’t before they met me is a success factor.
In this episode I invite you to think about your own legacy and how talking about the vision you have for the future can help build closer connections with your dream clients.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Someone stole my passport when I was boarding the plane.
In this episode I examine a headline grabbing article I read recently and unpick the useful lessons it provides about business storytelling.
- The power of an intriguing headline that taps into an emotion we can all recognise. Can you take a functional piece of content and turn it into a story by tapping into your own emotions, those off the people in your story or the shared emotions of your audience?
- Although the headline is eye catching, the story is a surprising tale which leaves you feeling that in a world that’s seemingly gone to pot right now, there is hope and good things do happen. Be surprising in your own writing - hook people in for sure and then tell them something they weren’t expecting. The very best stories don’t just teach your audience about you, but actually teach them something about themselves, what they value, what they see as important to create that all important emotional connection.
If you want to read the whole story, click here: https://apple.news/ASjc1dHrHQR-arYkP6W1mRg
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Panic not fear and why understanding the difference will help you get your voice heard.
One of the biggest hurdles the women I meet have with sharing their story is fear. Fear of judgement, being laughed out, failing to be heard, getting it wrong.
If you take the time to break these down, are they real fears or just the result of panic? If you were able to approach storytelling calmly and just go about sharing your experiences building your business, helping your customers, making a difference, would it really be that terrible?
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - Bad, sad, made? No, just proud.
In this episode I reflect on why I don’t lose any sleep over not winning awards. And I share the 3 reasons why entering anyway can be really great for your business story:
- Submitting an award entry is a great opportunity to spend time refining your story. The questions that often get asked - who is your audience, what problem are you solving for them, why are you better than anyone else at doing it - are all the things you need to be asking yourself when writing your story or creating marketing content.
- In the time it takes to overthink whether or not you should enter, if you’re good enough, imagining all the scenarios in which you’re not and all the judges laugh at you, you could have written your entry. So just do it. You actually have nothing to lose.
- Once you’ve done it once, you can re-use the content - for other award shows, presentations, social media content, refreshing your bio etc. IT. IS. WORTH. THE. EFFORT
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - I broke my own cardinal rule and it didn’t end well.
A few months ago, I preached on this very show about avoiding family opinions on your business ventures. Well, I made a colossal mistake and asked my mum to review the early chapters of my draft storytelling self-help book, "The Roar of Her Story." Disaster ensued.
Lesson learned: seeking business advice from friends and family rarely leads to anything fruitful unless they align with your ideal client criteria.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5 Star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
5 min
About The Everyday Storyteller
From the publisher's feed
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.