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The Everyday Storyteller episodes
- Unpacking the Magic of Storytelling
I delve into the significance of storytelling and how stories are powerful tools that inspire action, foster empathy, and build trust. I discuss the ability of stories to create connections and encourage positive change and encourage you to think about the ways your stories can serve others.
Key Points:
- Stories are a vital part of our lives, capable of inspiring action and weaving connections.
- The power of stories lies in their ability to trigger emotional responses that rational thinking cannot achieve.
- Stories make brands more relatable and help people identify with their aspirations, dreams, and fears.
- Stories are a source of hope and a tool for creating a brighter future.
- Consider how your stories can serve your audience and clarify your intentions to convey your message effectively.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is produced by the brilliant Suzi @story_publishing
4 min - I, not you. Why talking about ourselves can help us build deeper connections.
For many years, I have firmly believed in story-related copy always being about ‘you’, i.e. the client, rather than about me or ‘I’, but is it what your customers want?
The truth is, as much as they want to be able to relate to your content and understand how you can help them, they really want to know who you are, too.
- They want to hear about your personal journey and experiences - not only does it humanise your brand and make you more relatable, but it gives customers something to hang on to when they are otherwise spoilt for choice.
- They want to know they can trust you - you aren’t going to screw them over on price or provide shoddy goods, so understanding your values, your hopes and fears, and your responses to times in which you have been treated badly, are all a great indication of the experience they’re likely to get from you.
- They want to understand your credibility and expertise. Not because your 25 years of experience impresses them but because they want to know they’re not about to waste their hard-earned money on someone who hasn’t got a clue what they are doing.
- They want to feel motivated and inspired even by the people they choose to work with or buy from. Hearing how you’ve overcome obstacles is a key part of this.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is edited by the brilliant Suzi @story_publishing
4 min - Selling without selling. Learn a different way with storytelling
Business storytelling is a powerful way to sell without selling overtly because it engages and persuades through narratives and emotions rather than resorting to aggressive sales tactics.
I share examples of stories you can tell to help your sales process:
- Start by establishing relatability. You could share a story about a challenge or problem your business faced and how it overcame.
- Share stories of satisfied customers who have benefited from your product or service. These success stories serve as powerful testimonials that showcase the real-world value of your offerings.
- Tell the story of how your business began, highlighting the passion and vision that drive your company. This personal narrative can make your brand more relatable and appealing.
- Offer educational and informative content that demonstrates your expertise and positions your business as a helpful resource. Storytelling can be used to simplify complex topics. Example: A financial advisor shares stories that explain investment concepts in relatable terms, empowering her clients to make informed decisions.
- Share stories that convey your values and principles. This helps attract customers who share those values and believe in what your business stands for. Example: A sustainable fashion brand tells stories about ethical sourcing and environmental practices, appealing to eco-conscious consumers
- Take your audience behind the scenes of your business operations. This transparency can build trust and show the dedication and passion of your team.
- Share stories of how your business persevered through challenging times or setbacks. These narratives demonstrate resilience and determination.
- Share your vision for the future and how your product or service fits into it. Inspire customers to become a part of that future by using your offerings.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is edited by the brilliant Suzi @story_publishing
4 min - Launching something new? 3 tips to help you sell more.
Selling is not an evil force. It’s also not as big a deal as you think.
Today, I share three tips on how storytelling can be used to make selling a more comfortable and rewarding process.
- Start with a well-crafted narrative that hooks your audience.
- Showcase your passion and purpose behind the new product or service you’re selling.
- Use customer success stories. There is no easier way to get over the fear of selling than actually to delegate the whole thing! Sharing how your product or service has made a difference in the lives of early customers or guinea pigs will do the hard work for you.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is edited by the brilliant Suzi @story_publishing
4 min - Boo! Three things you can learn from spooky tales that will help you connect with your dream clients
Welcome to this Halloween edition of The Everyday Storyteller.
There are many similarities between a good old-fashioned ghost story and business storytelling. A good business story holds many of the components of a horror story:
- Suspense
- Emotionally engaging characters
- Tension and conflict
- Unexpected twists
- And a good old-fashioned moral or lesson.
In this episode, I ask you to think about how you can take that and apply it to your own stories and provide inspiration for stories you can tell (ghosts optional).
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is edited by the brilliant Suzi @story_publishing
3 min - Know your place or find your people? Why big isn’t necessarily better.
Success doesn’t come from countless accolades and shiny trophies strategically placed in front of your Zoom camera for all to see. It doesn’t come from 6 figure earnings. Or 10,000 followers. It doesn’t come from corporate sponsorship deals or seeing your face on the side of a double-decker bus.
For me - and maybe for you too - success comes from helping one person when they need it most. It’s so easy to get wrapped up in comparing ourselves to others - seeing one person’s successes as your own failures.
One of the keys to good business storytelling is knowing your audience - but even more so, understanding that you are not for everyone. And you can use your story to help you find those people, reach out to those that need your help the most, and not worry about mass appeal - unless that’s your vibe, of course.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters, too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is edited by the brilliant Suzi @story_publishing
3 min - Why no news is not always good news… some times it can be really bloody annoying.
What you sell or offer your customers may not be life or death. Still, even so, it will be important to them, and therefore, making sure you communicate information when and how they need it is crucial to how they feel about you and the experience they receive.
Here are some ideas to help you stay in touch with your customers, even when you haven’t always got good news to share:
- Send a quick email that acknowledges how no news could be making someone feel and be honest about when you may be able to share information.
- Share a story about your own experiences and your commitments to being better with your clients - whilst also showing others you are human and you can’t always get it right.
- Regularly use storytelling techniques to build a high level of trust between you and your customers so they learn to know that if they haven’t heard from you for a while, it’s not cause for concern, and you’ll be doing your best to do whatever they need.
- Provide a channel for open and clear communication - let your customers know they can always email you, drop you a DM, or maybe you even have a WhatsApp group with them so they can feel they have somewhere to go.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is edited by the brilliant Suzi @story_publishing
4 min - The lesson being a nerdy stamp collector taught me.
Like collecting stamps, I greatly advocate collecting and curating stories.
Next time something interesting happens in your life (or anyone else’s, for that matter), take note and jot it down. Voila! You’ve got yourself a genuine story.
Now, think about your customers and what they need right now.
How would your story resonate with them? Can you add a. Business meaning to it? Use it to explain something about you or your business. Or use it to show customers who you are as a person and why they might want to buy into you.
Find the human element.
Find the emotion
Find the barriers and triumphs
Find out what we can all relate to
When you’ve found all that, you have a story.
Then all that’s left is to tell it as only you can.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is edited by the brilliant Suzi @story_publishing
3 min - What does ‘show don’t tell’ actually mean anyway?
As storytellers, it is not our role to lecture our customers or cajole them into buying from us simply by telling them how great we are. Instead, we need to show them that we understand them, that we can indeed solve their problem and what life will look like for them when we do.
Showing, not telling, is really about five key principles, so why not try and re-write your piece of content with the following in mind, share it and see what response you get?
1. Talk about real problems - either your own or, ideally your customers
2. Use emotion to help others feel the impact of this problem - dig deeper than using words like scared, nervous or happy and describe how this looked and felt like for the lead character in your story.
3. Show how you / your customer overcame the problem and what this felt like again. Analogies and metaphors are a great way to help people understand feelings - for example, Following the steps that Vanessa’s coach had taught her, she sailed through the presentation, leaving the stage to rapturous applause, feeling light as balloon, floating up into the sky.
4. Provide a step-by-step process. Rather than say, ‘I help you feel confident in yourself’, show exactly how you do that every step of the way to make it more believable and allow others to imagine themselves going through the same experience.
5. Avoid sharing general opinions or facts. It’s boring, doesn’t add value and takes up valuable space/time when you could be talking about far more interesting things that will drive your customer to act.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is edited by the brilliant Suzi @story_publishing
4 min - Don’t assume everyone will love what you do just because you do.
It’s easy to get lost in the weeds trying to advance your idea or product, but would you actually care if you weren’t so attached to it?
As female business owners, it's important to recognise that not everyone will love what you do or sell simply because you do. It would help if you crafted an idea - and a story to support it that others will care about. And the easiest path to figure that out is to be objective with your storytelling.
Your dream clients will pay attention to stories about their concerns or hopes. They won’t listen just because you’re talking to them. Say something that matters to them; say something they’d be interested in.
For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.
5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one.
Want to continue the conversation or get some extra support with telling your story?
Find me:
On Instagram: @22storiesandme
On LinkedIn: linkedin.com/in/hilarysalzman
Online: www.22-stories.com
This podcast is edited by the brilliant Suzi @story_publishing
4 min
About The Everyday Storyteller
From the publisher's feed
For women with something to say, The Everyday Storyteller, hosted by Hilary Salzman, is a podcast about making your voice matter, one day at a time.
In each episode, I will share one thing you can do, write or think about to help you grow confident in your voice and create the daily habits and mindset you need to be your own everyday storyteller.
Together we'll break down the barriers that stop you from using our voice and telling your stories to achieve what you deserve in your lives, business, career and relationship.