"The accounting profession today is living its golden age, driven by its expanded capabilities."

Gear Up for Growth

With Jean Caragher

For CPA Trendlines

In a landmark episode of the Gear Up For Growth podcast, Barry Melancon, CPA, CGMA, the longest-serving CEO in AICPA history, joined host Jean Caragher to share his invaluable insights on the evolution of the accounting profession. After 30 years at the helm of the AICPA, Melancon stepped down at the end of 2024, leaving a profound legacy of innovation and transformation.

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Reflecting on his appointment in 1995, Melancon paints a vivid picture of a pre-digital world where CPA firms relied on print newsletters and direct mail for outreach. “There was no social media, no websites, no digital presence,” he notes. The intervening decades have seen a seismic shift in how firms promote themselves, driven largely by the expansion of services and advancements in technology.

Melancon emphasizes the importance of moving beyond the traditional domains of accounting, auditing, and tax. “The notion of us thinking of ourselves as trusted business professionals, not just trusted accounting professionals, has been critical,” he explains. This broader perspective allows firms to thrive in areas like client advisory services (CAS) and technology-driven advisory roles.