Kaihan Krippendorf, former McKinsey consultant and founder of OutThinker Networks, has helped global companies generate over $3 billion in new revenue through strategic innovation. 

Drawing from ancient Chinese stratagems, his work reveals timeless principles behind modern business tactics. Kaihan discusses how AI is accelerating strategic cycles, reshaping product-market fit, and empowering organisations to experiment faster. He sees employee-centric cultures as the next competitive frontier and urges mid-market firms to rethink value delivery in a digital age. His message: better businesses adapt quickly, think differently, and empower people at every level. 

Takeaways  

• Strategy is less about fixed plans and more about adaptability and optionality in uncertain environments. 
• Breakthrough ideas often come from ancient patterns, not entirely new strategic concepts. 
• Getting closer to the point of customer-demand creates an unmatched competitive advantage. 
• AI accelerates every stage of strategy, from ideation to execution and market feedback. 
• Culture and employee engagement are becoming as critical as customer focus in strategic success. 
• Mid-market companies can outthink competitors by moving faster, not by being bigger. 
• Empowering employees with entrepreneurial freedom dramatically improves retention, innovation, and financial performance. 
• Digital services around a core product often carry more value than the product itself. 

Follow Kaihan Krippendorf
https://kaihan.net/ 
https://www.linkedin.com/in/kaihankrippendorff/

Kaihan Krippendorf’s books
Proximity: How Coming Breakthroughs in Just-in-Time Transform Business, Society, and Daily Life https://amzn.to/42wIaK6  
Outthink the Competition: How Innovative Companies and Strategists See Options Others Ignore https://amzn.to/3XZ99Na  
Driving Innovation from Within: A Guide for Internal Entrepreneurs https://amzn.to/4imQfal  

Books recommended
Competition Demystified: A Radically Simplified Approach to Business Strategy by Bruce Greenwald https://amzn.to/43zSRMy  
Americana: A 400-Year History of American Capitalism by Bhu Srinivasan https://amzn.to/4mOzyYW  

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners  

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/  

Books – Learn more about our books https://evolutionpartners.com.au/books/  
Made to Thrive: The practical, prescriptive guide on how to be a great CEO. 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.  

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on https://twitter.com/Evolution_Perth  

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Cameron Herold – dubbed the CEO Whisperer – shares how he scaled 1800-GOT-JUNK? from $2M to $106M in six years, helped build billion-dollar companies, and founded the COO Alliance. He explains why company culture, premium pricing, and relentless PR were critical to success, and reveals why most CEOs misunderstand the COO role. 

Cameron also discusses his entrepreneurial upbringing, how ADD and bipolar traits are superpowers for leaders, and the power of crafting and executing a “Vivid Vision.” He offers practical insights on leadership, meetings, team alignment, and AI adoption. His core message? Hustle hard, care deeply for your people, and never stop aligning your vision with action. 

Takeaways 

• A vivid vision aligns teams, attracts talent, and drives momentum toward a shared future. 
• The right COO complements a CEO’s weaknesses and evolves with the company’s growth stage. 
• Most entrepreneurs underestimate how critical operational leadership is to sustainable business scaling. 
• Mental health traits like ADHD and bipolar can become entrepreneurial superpowers when understood and embraced. 
• Employees won’t care deeply about your company until you deeply care about their lives. 
• Great meetings don’t suck – people just haven’t been taught how to run or attend them properly. 
• Momentum beats perfection; ship fast, iterate often, and learn by doing instead of waiting. 

Follow Cameron Herold
https://cameronherold.com/
https://www.instagram.com/cameron_herold_cooalliance/ 
https://www.facebook.com/cameronherold/  
https://www.linkedin.com/in/cameronherold/ 
https://x.com/CameronHerold

Cameron’s books
Vivid Vision https://amzn.to/45hzdrb  
The Second in Command: Unleash the Power of Your COO https://amzn.to/44M2r1k 
Double Double: How to Double Your Revenue and Profit in 3 Years https://amzn.to/4dmcYlW  
Meetings Suck https://amzn.to/3FlNEjm  
The Miracle Morning for Entrepreneurs https://amzn.to/4jd7mfk  
Free PR: How to Get Chased By The Press Without Hiring a PR Firm https://amzn.to/4dzmceU  

Books recommended on this episode
Endurance: Shackleton's Incredible Voyage by Alfred Lansing  https://amzn.to/43ySqU1  

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners  

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/  

Books – Learn more about our books https://evolutionpartners.com.au/books/  
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.  

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on https://twitter.com/Evolution_Perth  

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Radek Sali transformed Swisse Wellness from a $13 million operation into a $650 million global brand, ultimately selling it for $2.1 billion. Radek shares the deeply personal and professional journey behind that success – from his upbringing with pioneering health-focused parents to the burnout that followed the deal. 

He reveals the cultural principles and brave decisions that fuelled Swisse’s growth, the lessons he learned through failure, and why purpose, passion and profit are inseparable in building enduring businesses. Now at the helm of impact-driven investment firm Light Warrior, Radek explains why values-led companies aren’t just ethical – they’re more effective. 

Takeaways 

• Culture is the ultimate competitive advantage no competitor can easily replicate. 
• Burnout often hits after success, not during the sprint to it. 
• Purpose, passion and profit must coexist for sustainable business growth. 
• Wellness is the foundation of performance, resilience and clear-headed leadership. 
• Therapy and meditation unlock clarity, calm and long-term decision-making power. 
• Work-life balance is outdated – embrace meaningful work-life integration instead. 
• Brave cultural shifts enable scalability and empower high-performance teams. 
• Success without soul isn’t success – values must guide every business decision. 

Follow Radek Sali 
https://www.linkedin.com/in/radeksali/  

Books on this episode
How to Build a Billion-Dollar Business by Radek Sali https://amzn.to/4djcMnp
The Surrender Experiment by Michael A. Singer https://amzn.asia/d/6zEq0ZK 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/ 

Made to Thrive: The practical, prescriptive guide on how to be a great CEO 

Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 

Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
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on https://twitter.com/Evolution_Perth  

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Jim Grant has more than 25 years’ experience helping executives across Australia build emotionally intelligent, high-performing teams. Jim explains why real coaching starts with self-awareness – not strategy – and how diagnostics like the MSCEIT tool can transform leadership effectiveness. 

Jim challenges surface-level leadership advice, advocating for obsessive clarity, vulnerability-based trust, and feedback as daily practice. He unpacks what separates professional coaches from amateurs, explores how fear and anxiety drive poor leadership behaviours, and highlights why emotional intelligence – measured, not assumed – is a critical asset in the AI era. 

Takeaways 

• Self-awareness must come before strategy for leadership to be effective. 
• Emotional intelligence is a measurable ability, not a personality trait. 
• Real coaching isn’t advice-giving – it’s facilitating behaviour change through deep listening. 
• Amateur coaches focus on problems; professionals guide toward solutions and growth. 
• Clarity is a leadership responsibility, not a one-time communication event. 
• Vulnerability-based trust is the foundation of any high-performing team. 
• Leaders must learn to read the room and manage emotional dynamics. 
• Fear and anxiety often drive micromanagement and ineffective leadership behaviours. 

Follow Jim Grant
https://www.jimgrant.com.au/

Books on this episode
Jim Grant’s workbooks and leadership tools: https://www.jimgrant.com.au/online-store/ 
Emotional Agility by Susan David https://amzn.to/4kqAiBz  
Love, Hope and Leadership by Gary Burnison https://amzn.to/3FawXr5  

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners  

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/  

Books – Learn more about our books https://evolutionpartners.com.au/books/  
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.  

Follow me: 
on https://au.linkedin.com/in/bradleygiles  
on https://twitter.com/Evolution_Perth  
Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

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Andrew Griffiths, Australia’s leading small business author and global speaker, urges entrepreneurs to charge what they’re worth by building businesses of substance, not stress. Drawing from a life shaped by hardship and hustle, Andrew shares how he went from a struggling dive shop owner to a confident global mentor. 

Andrew explores the dangers of a poverty mindset, the trap of competing on price, and the power of narrowing your customer base. He says confidence, not just product, is what sells – and differentiation is key. Andrew’s message is clear: businesses that deeply connect with their customers, prioritise value over volume, and own their worth are the ones that thrive in uncertain times. 

Takeaways 

• Charge what you’re worth by valuing your expertise and unique contribution. 
• Poverty mindsets lead to undercharging and unsustainable, stress-filled businesses. 
• Narrow your customer base to sharpen your message and increase loyalty. 
• Customers pay more for trust, consistency, and a better overall experience. 
• Differentiation beats price-cutting in building long-term business resilience and value. 
• Confidence sells – more than product features or technical knowledge ever will. 
• Businesses that prioritise customer proximity build stronger, future-proof relationships. 
• Being the most expensive requires being the best in every detail. 

Follow Andrew Griffiths
https://www.andrewgriffiths.com.au/  
https://www.linkedin.com/in/griffithsandrew/  
https://www.facebook.com/andrew.griffiths.165  

Andrew's books
Someone Has to Be the Most Expensive – Why Not Make It You? https://amzn.to/42WfXy6  

Business Over Breakfast  https://amzn.to/4k9LWAq  
The Me Myth – What do you mean it’s not all about me? https://amzn.to/4deOjj2  
The Big Book of Small Business https://amzn.to/4mjDEIm  
Bulletproof Your Business Now https://amzn.to/4mdnsrX  
Secrets to Building a Winning Business https://amzn.to/456nwU4  
101 Ways to Market Your Business https://amzn.to/4jV015c  
101 Ways to Advertise Your Business https://amzn.to/4didstx  
101 Ways to Really Satisfy Your Customers https://amzn.to/4msoxfI  
101 Ways to Boost Your Business https://amzn.to/456nr2I  
101 Ways to Have a Business and a Life https://amzn.to/3YFNAS9  
101 Ways to Build a Successful Network Marketing Business https://amzn.to/3EZ0jsz  
101 Ways to Sell More of Anything to Anyone https://amzn.to/43hz0lf  
101 Secrets to Building a Winning Business  https://amzn.to/4mcFHxB

Books recommended on this episode:
Building a StoryBrand 2.0 by Donald Miller https://amzn.to/4j5I6aF  
How to Win Friends and Influence People by Dale Carnegie  https://amzn.to/43e6wZF 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners  

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/  

Books – Learn more about our books https://evolutionpartners.com.au/books/  
Made to Thrive: The practical, prescriptive guide on how to be a great CEO
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

Follow me: 
on https://au.linkedin.com/in/bradleygiles  
on https://twitter.com/Evolution_Perth  

Enjoying the show? Leave a review 

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See omnystudio.com/listener for privacy information.

Plastic Bank transforms plastic waste into currency, creating a powerful solution to two global issues: ocean pollution and poverty. Founded by David Katz, the organisation operates in over 700 communities, empowering 57,000+ families to exchange discarded plastic for life essentials like school tuition, clean water, and medical care. Katz’s vision goes beyond profit – it’s about building a for-prosperity ecosystem where everyone benefits, from collectors in developing nations to global brands seeking ethical supply chains. 

David Katz challenges the way we think about plastic, poverty, and value. He argues that the issue isn’t the material, but our mindset – poverty is what drives pollution, not plastic itself. He describes a powerful shift when people see plastic as money, a means to access clean water, school tuition, and hope. He speaks passionately about building a “for-prosperity” business where everyone benefits, not just shareholders. He urges us to live into our vision, to be the change rather than wait for it. His message is clear: real transformation starts with how we choose to think. 

Takeaways 

• Financial inclusion allows collectors to access microloans and build creditworthiness. 
• Poverty, not plastic, is the root cause of ocean pollution. 
• Prosperity comes when everyone in the system wins together. 
• Real change starts with shifting mindset, not just materials. 
• Authentic vision inspires others to step into their own greatness. 
• You can’t donate your way out of poverty—it must be solved. 
• Prioritise prosperity for all over traditional profit-driven business models. 
• Shifting mindsets reveals plastic’s value and creates long-term regenerative change. 

Follow David Katz
https://plasticbank.com/ 
https://www.linkedin.com/in/david-katz-4b66178/ 

David’s TED Talk, ‘The Solution to Ocean Plastic’: 
https://www.ted.com/talks/david_katz_the_surprising_solution_to_ocean_plastic

Books on this episode 
The 7 Habits of Highly Effective People by Stephen R Covey https://amzn.to/4cK8aGV

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO. 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster.

Follow me:
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on https://twitter.com/Evolution_Perth

Enjoying the show? Leave a review 

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Robert Glazer is a best-selling author, speaker, and founder of the award-winning agency, Acceleration Partners. He challenges the outdated model of employee exits. Drawing from his experience building a values-driven, remote-first company, Robert introduces the Open Transition Program – a bold, trust-based approach to offboarding that creates better outcomes for both employers and employees. 

Robert outlines four key principles: psychological safety, honest communication, mutual benefit, and respect. He illustrates how early and open conversations can prevent toxic exits and foster productive alumni relationships. He also outlines how his capacity-building framework supports healthier transitions by developing better people, not just better workers. 

For leaders still clinging to longevity as a marker of loyalty, Robert offers a fresh lens – one that sees employment as a shared journey rather than a lifelong contract. 

Takeaways 

• Psychological safety enables honest conversations before performance issues spiral out of control. 
• Open Transition Program reframes exits as collaborative, respectful, and strategically planned departures. 
• Most people can handle the truth—they just rarely hear it early. 
• Exit conversations improve when framed with empathy, clarity, and mutual benefit. 
• The two-weeks’ notice model is outdated and often causes organisational harm. 
• Toxic exits often stem from poor communication, not bad intentions or people. 
• Employees who leave well can become future advocates or even return. 
• Clarity and check-ins prevent resentment, surprise firings, and emotional fallout on both sides. 
• Treating departures like expiring contracts normalises change and strengthens professional relationships long-term. 

Follow Robert Glazer
https://robertglazer.com/ 

Books on this episode
Rethinking Two Weeks' Notice: Changing the Way Employees Leave Companies for the Better by Robert Glazer https://amzn.to/4i636xE
Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others by Robert Glazer https://amzn.to/3R3IjQf
Mistakes Were Made (but Not By Me) by Carol Tavris https://amzn.to/44fy4Qp 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
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on https://twitter.com/Evolution_Perth

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Support the show: https://www.facebook.com/evolutionpartnersperth

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Larry Levine is a passionate advocate for authenticity in sales. With more than 30 years in B2B tech sales, Larry shares how his early struggles selling copiers led to a revelation: authentic, client-centred relationships build lasting success. 

Instead of mimicking others, he asked customers what they valued – and built his career by doing the opposite of typical sales reps. Larry says that real sales success happens after the deal, through meaningful value, trust, and consistent, caring follow-up. 

He warns against transactional mindsets, encourages heart-centred leadership, and believes soft skills drive hard dollars. Larry’s message is clear: in a post-trust world, the most powerful sales tool isn’t AI or slick talk – it’s the genuine human heart. 

Takeaways 

• Building trust starts with putting the customer first, not the product. 
• Long-term relationships grow from post-sale actions, not just closing deals. 
• Empty suits focus on transactions; professionals focus on people. 
• Soft skills are the real drivers of revenue and loyalty. 
• Customers sense sincerity – make it about them, not you. 
• Discipline in follow-up builds credibility and deepens trust. 
• Sales success stems from curiosity, empathy, and consistency. 
• Genuine relationships create repeat business and lasting impact. 
• AI can assist, but it can’t replace the human heart. 

Follow Larry Levine
https://sellingfromtheheart.net/
https://www.sellingfromtheheartpodcast.com/
https://culturefromtheheart.com/ 

Books on this episode
Selling from the Heart by Larry Levine https://amzn.to/41pgg3I
Selling in a Post Trust World by Larry Levine https://amzn.to/434p7c5
Business of Honor by Bob Hasson https://amzn.to/4c0wUKA 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/ 

Made to Thrive: The practical, prescriptive guide on how to be a great CEO 

Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process. 

Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles
on https://twitter.com/Evolution_Perth

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

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Award-winning speaker and author Joey Coleman returns with his strategic roadmap to attract, retain, and inspire employees – from first impression to lifelong advocacy. His eight phases of employee experience map the full journey an employee takes with an organisation, from considering a role to becoming a loyal champion of the brand. 

Each phase – beginning with the letter “A” to represent the gold standard in employee engagement – highlights a critical moment to engage, support, and build trust with employees, ensuring they feel valued and empowered every step of the way. 

Takeaways 

• Employee experience begins long before the first official day on the job. 
• The job offer phase is a two-way commitment, not a transaction. 
• New hire doubt is common – proactive communication helps ease their uncertainty fast. 
• Design a first day that excites, reassures, and builds immediate connection. 
• Acclimation requires time, clarity, and ongoing support to build real confidence. 
• Loyal employees deserve attention and appreciation to remain fully engaged long-term. 
• Advocacy only happens when employees feel valued, trusted, and deeply connected. 
• Promotions are transitions – re-onboarding is essential to set them up for success. 
• Small, thoughtful actions build loyalty more than grand gestures ever will. 

Follow Joey Coleman
https://joeycoleman.com/

Joey Coleman's books
Never Lose a Customer Again https://amzn.to/4gMCktZ
Never Lose an Employee Again https://amzn.to/3VzFPeO

Books Joey recommends: 
All In: How Great Leaders Build Unstoppable Teams By Mike Michalowicz   https://amzn.to/42oQVG6
The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About by Mel Robbins https://amzn.to/4lscbUo

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles 
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

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Bestselling author and renowned speaker Joey Coleman returns to The Evolution Podcast to shares his thoughts on how the first 100 days can make or break employee retention and engagement. Joey explores the critical connection between onboarding, employee engagement, and long-term retention.

Drawing on global research and real-world examples, Joey makes a compelling case for why businesses must rethink how they welcome and support new hires. 

He also reflects on the impact of a recent three-month sabbatical and what it taught him about rest, leadership, and workplace culture. 

Takeaways 

• Great onboarding boosts retention, engagement, and long-term employee satisfaction. 
• The first 100 days are critical for shaping employee experience and loyalty. 
• Employees mirror leaders – if you never take time off, they won’t either. 
• Strong workplace culture starts with showing genuine care beyond the 9-to-5. 
• Even small, thoughtful gestures can create memorable employee experiences from day one. 
• Unlimited vacation policies fail unless culturally supported and actively encouraged by leadership. 
• Most companies underestimate the financial cost of losing and replacing employees. 
• Treat employees like people, not just resources, and performance will follow. 

Follow Joey Coleman
https://joeycoleman.com/

Joey Coleman's books
Never Lose a Customer Again https://amzn.to/4gMCktZ
Never Lose an Employee Again https://amzn.to/3VzFPeO

Listen to Joey on a previous episode of The Evolution Partners:
E33 | Never Lose A Customer Again with Joey Coleman 
https://omny.fm/shows/the-evolution-partners/never-lose-a-customer-again-with-joey-coleman 

Watch the episode on YouTube: https://www.youtube.com/@TheEvolutionPartners 

Newsletter – each week I share interesting insights, articles and ideas you can use. Join other leaders and subscribe to The Evolution Partners newsletter https://evolutionpartners.com.au/subscribe/ 

Books – Learn more about our books https://evolutionpartners.com.au/books/
Made to Thrive: The practical, prescriptive guide on how to be a great CEO 
Onboarded: How to bring new hires to the points where they are more effective faster. A business case for leaders on why you should commit to an effective onboarded process.
Onboarded for Managers: Helping managers bring new hires to the point where they are more effective faster. 

Follow me:
on https://au.linkedin.com/in/bradleygiles 
on https://twitter.com/Evolution_Perth 

Enjoying the show? Leave a review 

Support the show: https://www.facebook.com/evolutionpartnersperth

See omnystudio.com/listener for privacy information.