Software as a service (SaaS) companies have become one of the most dynamic and fastest growing sectors in the business world today. With new players entering the SaaS industry at a rapid rate, many founders shoot for the stars just to get shot down to Earth by their competition. Why? Because many players in the SaaS space don’t take time to sit down with and get to know the pain points of their ideal audience before launching into an already crowded market.

Due to this, even the best products get stuck in the trenches. To prevent this from occurring, companies need to put a heavy focus on writing copy with the right message to catch the attention of the right buyers.

On this episode of The Evolved Sales Leader, Alex Napier Holland combines his exceptional experience with relationship building and his super-power copywriting skills to teach you how to write directly to your target audience.

Listen in as we discuss:

• Separating your product from your competitors through your copywriting and branding
• Using copywriting and sales pitches in tandem with building your product, not as an after-thought
• How showing genuine, authentic, connection with potential customers will help you receive honest feedback to create new pipelines
• Listening to your customers to solve future problems with your product

Don’t forget to visit https://gorillaflow.com/ if you want a free, no strings attached breakdown of your website copywriting from Alex.

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

If you sell B2B, you may have learned this the hard way: businesses fall off the ledge when they adapt their processes on a whim without relying on data from paying customers.

To reach new heights, companies must leverage the buyers they already have. It’s called The Power Tribe Method, a form of market research that takes little to no capital, eliminates guesswork, and helps businesses gain real-time feedback to meet the needs of their future buyers.

In this episode of The Evolved Sales Leader, Mitch Russo, serial entrepreneur, author, coach, and partner to some of the greatest minds in business, teaches us how to implement The Power Tribe Method and equip remote and in-house teams with the insights they need to scale.

Listen in as we discuss:

• How to create a sales pipeline through certification training
• Ways to develop exceptional company culture and values
• Different ways to develop courses with a high ceiling for profit at a low cost to your company
• What to look for in team recruits, companies, and partners

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

It's an exciting time to be a SaaS founder! With new changes to technology, ongoing shifts in consumer needs, and the opportunity for ideas and solutions to secure funding, SaaS success stories are blowing up the internet. However, the truth isn’t always highlighted in the headlines. Some of the best insights can be gained from the failures and mistakes SaaS leaders have made that led to their ultimate success.

In this episode of The Evolved Sales Leader, we’re shaking things up with a round table panel of SaaS CEOs and founders including Kris Rudeegraap of Sendoso, James Chapman of Plain Sight, and Overpass’ own Lavie Popack. This expert panel is telling it all – from failure, success, and everything in between – to inspire you to implement similar strategies within your own company.

Listen in as we discuss:

• Lessons learned at all stages of being a founder
• Ways to avoid getting in your own way as a CEO, founder, or executive
• The relationship between capital and business founding
• Building your company’s success by putting the right people around you

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

With a wealth of technology at our fingertips, social selling has become one of the most highly sought after methods for salespeople to gain traction with potential prospects. By adding value through posts and engaging in meaningful conversations through comments and messaging, sales teams are now able to leverage relationship building via the internet faster than ever before. Yet, social selling isn’t as straightforward as it may seem. With questions surrounding intended audience, cadence, and methodology – few understand the topic to the fullest extent in order to maximize the strategy’s potential.

In this episode of The Evolved Sales Leader, Monica Ruzicka Kenter, social selling expert and co-founder of Ready for Social, reveals secret tactics to help sales teams up their social selling game.

Listen in as we discuss:

• Building a methodical social selling plan
• Common social selling mistakes
• Which content types to spend your time and energy on
• The pros and cons of leveraging technology in social selling

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

In B2B sales, a lot of attention is placed on prospecting, qualifying sales funnels, sales, enablement, and pipeline management. Though these methods seem logical to grow business, it’s difficult to pin down how well they actually work. In order for B2B companies to see a rise in revenue, there’s a much more effective way to drive the direct sales efforts. The focus of sales teams should always be people-first.

In this episode of The Evolved Sales Leader, Ed Montgomery, experienced business development leader who has spent decades developing multichannel go-to market models, explains why a client-centric focus is critical to sales success and provides practical applications to help elevate your B2B sales strategy today.

Listen in as we discuss:

• Where B2B sales focus is hitting and missing the mark
• The pitfalls that managers fall into when leading their sales teams with pressure
• Practical applications of a client-focused, person-to-person, sales strategy
• The right way to approach and understand KPI’s for maximum sales success

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

When selling a SaaS solution within a crowded market, there’s no time to waste playing guessing games. Creating a go-to-market strategy that best captures the attention of your target audience is imperative to your company’s growth and longevity. Not only does a data-driven GTM plan set your business development and sales team up for success – it also helps your company break through the noise and stand out against the competition.

How do you begin building an ideal go-to-market model or tweak your current business structure to ensure that your SaaS solution comes out on top?

In this episode of The Evolved Sales Leader, we welcome back James Buckley, Chief Evangelist of JB sales and podcast host of Surviving Sales, who breaks down the tools you need to create a personalized go-to-market strategy that helps your company win.

Listen in as we discuss:

• The rubric to build your go-to-market strategy and the data you need to identify
• What the different departments in your company can contribute to the GTM plan
• Hiring full-cycle sales reps vs. SDR’s
• How a thorough go-to-market strategy promotes high morale among employees and sustained business growth

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

Sales within software as a service startups are booming, and it can look like the path to selling can be a quick and relatively easy one. However, despite common growth and funding, an estimated 92% of SaaS companies fail within their first three years. SaaS companies and their teams are forced to learn and find the right data as they walk the line between huge success and the spiral of failure as they determine how to be the 8% that survives.

In this episode of The Evolved Sales Leader, Matt Wolach, experienced CEO of many successfully sold SaaS companies, current CEO of multiple SaaS companies, and business coach, expounds on what makes the difference in a startup that succeeds one that fails, and what SaaS startups can do to grow their company while avoiding potholes along their journey through understanding the correct metrics.

Listen in as we discuss:

• How to boost sales conversions by shortening speed to lead
• The key factors to be found in measuring the right metrics
• Paying attention to how much each client actually costs
• Opening up to other successful leaders to learn from their wins and mistakes

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

Over the last few years, sales professionals have had to learn how to adapt to drastic industry changes. COVID-19 protocols, remote work, new technology, and ever-changing consumers have all made stability feel foreign to many companies.

To survive unprecedented times, it’s become imperative for sales teams to learn how to be brave, make quick and difficult decisions, and trust in the processes you’ve built.

In this episode of The Evolved Sales Leader, Waldo Waldman, best selling author, keynote speaker, executive leadership coach, and former U.S. Air Force fighter pilot, explains how to develop the courage to take action despite change.

Listen in as we discuss:

• How to develop great recruiting and onboarding to gain choice new-hires
• How to look for hidden gems in your current workforce or hiring pipeline
• The need to have a wingman to back you up whether through training or building
• Finding answers through peers rather than only depending on management

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

Companies and their founders are now embracing artificial intelligence and data analytics as key business drivers for intelligent decision making. However, a recent Forester study found that 60% to 73% of all data is going unused for analytics. As companies focus their resources on the cool, new tech, they begin to miss essential business problems that their data is showcasing.

How can companies improve their relationship with data in order to hone in on prime growth opportunities?

In this episode of The Evolved Sales Leader, Simon Warman-Freed, business coach and CEO of IBG International, outlines different methods companies can use to better understand, identify, collect, and utilize data to understand their customer base.

Listen in as we discuss:

• The purpose and value of collecting data
• What classifications of data to collect for success
• Successful ways to collect data
• How to learn your market to better understand your place within your industry and who your customers are

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.

If you’re like most B2B companies, your sales team is at the forefront of your revenue growth. In order to keep your revenue on an upward trend, you need your best talent to stay onboard. Unfortunately, it can be difficult to hire quality salespeople and even harder to retain them. Why is this and what can you do to ensure that you're positioning your team to be long-term employees?

In this episode of The Evolved Sales Leader, Scott Marker, entrepreneur sales trainer, author, community builder and speaker, expands on how to retain high quality sales talent through consistency of training, the impact of high turnover on your company and culture, and how employee retention will help drive your company forward.

Listen in as we discuss:

• The most meaningful KPI’s that positively motivate sales employees
• Understanding the negative effects of ‘churn and burn’ when hiring
• How to lead from the right mental space to raise the spirits of everyone around you
• How your past impacts your present and future professional success

Catch every single episode of The Evolved Sales Leader by following us on Apple Podcasts, Spotify, our website, or your favorite podcast player.