Donnovan brings on Dr. Norm O'Reilly, co-author of 'Business the NHL Way: Lessons from the Fastest Game on Ice', to discuss the growth the NHL has seen over the last few decades, and where it could still be headed from here (2:06). What has expansion into new cities done for the game and for the business model that hockey has worked with? Afterwards, freelance writer and consultant Adam Aziz makes his second appearance on the show, to discuss the connection between music and sport. Is the NHL catching up to other leagues such as the NBA, MLB, and NFL (29:00)?

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