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Are you ready to demystify the science and technology that's revolutionizing cannabis beverages? Keith Bushfield from Rexis Biotech is our esteemed guest for today's insightful conversation. We take a plunge into the world of cannabis technology, revealing the secrets behind the development of their water-soluble product to make THC and CBD molecules more readily absorbable. Explore with us how Rexis Biotech’s unique fiber shape and control over absorption rate are changing the game in terms of onset and offset time.

We uncover how increased bioavailability is making dosages more efficient, resulting in a wider variety of products being consumed. We also delve into the crucial role of bioavailability and degradation when it comes to the commercial viability of cannabis beverages. Plus, we reveal how this groundbreaking science is assisting major companies in the production of hemp-based products.

Finally, we navigate the shifting attitudes towards cannabis, comparing it with alcohol consumption, and the implications of large alcohol companies entering the cannabis space. Hear our thoughts on the potential of craft manufacturers, the importance of responsible dosing, and the challenges of creating socially responsible cannabis beverages. As a bonus, we explore the potential therapeutic benefits of psychedelics and the development of a cannabis beverage that could help people quit smoking. This episode is a treasure trove of knowledge for those interested in cannabis beverages and entrepreneurship in this rapidly growing industry.

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