The Expert Author Show

Are you still struggling to clearly define what you do for people? This is really common and nothing to be ashamed of.

At the same time, until you fix it, you'll get nowhere as a coach.

In this video I go over the 4 elements of a successful outcome that you can talk about and sell with ease.

Are you a coach who has struggled with any of the following?

-clearly defining who your ideal client is
-clearly defining the specific outcome you create for them
-ensuring you have 100% confidence you can deliver the outcome
-packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

I've got just 8 spots in a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND 1:1 calls with me to guide you through the process.

Oh, did I mention you'll be getting in at a discount, too?

Once the 8 spots are taken up, they're gone, and the course will be sold on it's own at a higher price & without the 1:1 calls)

In order to find out if it's a fit, shoot me an email at:

[email protected]

Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

-Brian

Today's episode is a training video from a group coaching program I taught last year on picking your niche.

In it, we go over how to choose your ideal avatar AND define your "market sweet spot".

I must give credit to Ryan Levesque and his great book "Choose" for teaching me the methods that I share in this training on finding your sweet spot.

Like Ryan says in the book, choosing who you serve is the #1 most important decision you'll make in your education business.

The next most important decision is choosing WHAT you will do to help that person.

Enjoy this training where we deep dive on finding out the answers to those two critical questions - so you can start creating crisp content and promotions, know where to go find your avatar, and all the other important stuff that comes from getting clear on who you serve and what you do for them.

Are you a coach who has struggled with any of the following?

-clearly defining who your ideal client is
-clearly defining the specific outcome you create for them
-ensuring you have 100% confidence you can deliver the outcome
-packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

I've got just 5 spots in a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND 1:1 calls with me to guide you through the process.

Oh, did I mention you'll be getting in at a discount, too?

Once the 8 spots are taken up, they're gone, and the course will be sold on it's own at a higher price & without the 1:1 calls)

In order to find out if it's a fit, shoot me an email at:

[email protected]

Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

-Brian

Have you ever joined (or thought about joining) one of those programs that tells you they'll "help you make 10K/month"?

If you did, I'm curious whether you got the outcome or not...

If you didn't, then I highly encourage you to take 15 minutes of your time and listen to this episode BEFORE making the decision to hop into one of those.

In the episode I go over why, for me, those programs fell short.

It turns out, I was missing a set of key FOUNDATIONAL clarities.

There were a handful of issues that just couldn't be cleared up by more leads, more followers, more sales calls...

I dive into all of that in today's show...and make sure to listen to the end because I have a very special limited time offer available right now :)

Brian

Are you a coach who has struggled with any of the following?

-clearly defining who your ideal client is
-clearly defining the specific outcome you create for them
-ensuring you have 100% confidence you can deliver the outcome
-packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

I've got just 8 spots left in a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND 1:1 calls with me to guide you through the process.

Oh, did I mention you'll be getting in at a discount, too?

Once the 8 spots are taken up, they're gone, and the course will be sold on it's own at a higher price & without the 1:1 calls)

In order to find out if it's a fit, shoot me an email at:

[email protected]

Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

-Brian

On a scale of 1-10, how confident are you that you can get results for your clients?

If you answered anything less than 10, your journey to success is going to be lot harder than it needs to.

In this episode I dive into what you can do to fix this - and how I've helped multiple clients gain full confidence in their offers - EVEN IF they have little experience in their niche of choice.

I know, I know, that sounds crazy. Even fraudulent. It's not. This episode will explain why, and unlock the key to feeling confident about the promise you make to your clients.

For many coaches, this is the hidden cause of procrastination, not asking for the sale, changing niches, all the kinds of things that sabotage their business.

Tune in to find out how to avoid this so you can grow your business with much more ease :)

Are you a coach who has struggled with any of the following?

-clearly defining who your ideal client is
-clearly defining the specific outcome you create for them
-ensuring you have 100% confidence you can deliver the outcome
-packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

I've got just 8 spots in a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND 1:1 calls with me to guide you through the process.

Oh, did I mention you'll be getting in at a discount, too?

Once the 8 spots are taken up, they're gone, and the course will be sold on it's own at a higher price & without the 1:1 calls)

In order to find out if it's a fit, shoot me an email at:

[email protected]

Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

-Brian

"I don't want to become one of those guys going crazy on Instagram all day"

(Words from one of my clients, a successful entrepreneur who is getting into coaching)

Unfortunately, this is a common misconception that prevents people from getting into the education space.

They don't want to act like a tool on their IG stories all day or post pics of their car, their abs, or their margarita.

They want to share what they know and make a difference in the lives of others.

They want to have fun doing it. They don't want to feel fake while creating their message, or do things that compromise their authenticity.

If this is you, then I have good news...

Sharing your voice in a way that fits you best is not just something you CAN do, it's pivotal to your long term success.

In today's podcast episode, I dive into how to make that crucial decision (on how you should share your voice) so that content creation becomes fun and natural for you.

P.S. - FREE GIFT (Just for leaving a review)...

If you'd like a copy of my brand new mini course "The Expert Business Blueprint" (which walks you through every step of setting up your expert business)...

All you need to do is

1) leave me a quick review (on whatever platform you listen to podcasts)
2) screenshot it and email it to me ([email protected])
3) I'll reply back with the link to access the course for FREE :)

How should you choose your niche? Do you just go with what you know best?

Or what you're most passionate about?

What if you want to help people with something but you don't have a lot of confidence in your ability to get them results?

It's these fundamental decisions that are holding most would be online experts back - even though they think they just need more IG followers.

I have a precise method that I use to help my clients chisel out their ideal niche in such a a way that it combines all of the things in a perfect blend.

If you haven't found the marriage between what you LOVE doing the most and what you can DELIVER on to your clients...

Then it's likely you aren't coaching (or planning on coaching) in your ideal niche.

This episode will fix that.

Let me know if this episode helps you and if you have questions, you can reach me at:

[email protected]

To your success!

How To Avoid The 5 Biggest Reasons Most Online Experts Fail (FREE TRAINING):

If you're an online expert who has struggled to sell your products, it's likely because you fell victim to one or more huge misconceptions about the industry (and what you're "supposed to do" to make it work).

I put together a free 60 minute training on how to avoid the most common pitfalls that prevent online coaches & experts from selling their products and impacting lives.

(It took me 6 years and over 100K invested into coaching to learn these lessons the hard way)

Access the training here:

https://www.brianellwood.net/opt-in-1

If you're overwhelmed by all of the different social media platforms that you can be using to grown your education business...

Then it's likely you're making the same BIG mistake I was (that slowed my audience growth to a halt).

I've recorded a podcast episode that shows you 1) that you don't need to focus on all these different platforms and 2) why doing so is probably the reason that you aren't growing your audience.

I also show you HOW to think about which platform you should choose, and give you permission to go after what you will be able to do with joy and consistency (the key to success).

This is an episode that will not only save you years of struggle, but also make your days a lot more fun and productive.

You'll also be a lot clearer about exactly what you're supposed to sit down and do when you get to work each day (which is a big reason many online coaches and experts fail - they don't know what to work on!)

Let me know if this episode helps you and if you have questions, you can reach me at:

[email protected]

To your success!

How To Avoid The 5 Biggest Reasons Most Online Experts Fail (FREE TRAINING):

If you're an online expert who has struggled to sell your products, it's likely because you fell victim to one or more huge misconceptions about the industry (and what you're "supposed to do" to make it work).

I put together a free 60 minute training on how to avoid the most common pitfalls that prevent online coaches & experts from selling their products and impacting lives.

(It took me 6 years and over 100K invested into coaching to learn these lessons the hard way)

Access the training here:

https://www.brianellwood.net/opt-in-1

If you've struggled with procrastination, it can be caused by a lack of a clear vision.

Simply put, you can't see how you should roll out the products and programs in your coaching business.

You don't want to start working on something only to realize it was the wrong thing - and have to change gears again.

In this training I show you how to use "the grid" to know what products you should create over the course of your career.

This video was inspired by a talk Brendon Burchard gave, found here:

https://www.youtube.com/watch?v=Avt5ZyEAH_E

To see if my 6 week 1:1 coaching program would be a fit for you, DM me here:

http://m.me/brian.ellwood1

It means judging other people for paying for something that "they could do themselves".

Many people are hesitant to buy back their time by investing in delegation (getting help) because they fear being judged by their friends and families.

Instead, they continue to use time (the most precious resource) towards things they'd rather not be doing, instead of investing that time into the things that matter to them.

In this episode I break down this concept more, show you how I delegate almost everything, and help you get over the "delegation shame" so you can start getting back time to put towards what matters most.

To find out more about The Coaching Blueprint, the 6 week intensive that starts on May 20th, go here:

www.brianellwood.net/coach

Brendon Burchard's secret lies not only in his high level of presence, enthusiasm, and energy...

The guy is also a strategic business genius who has a unique and powerful way of deciding what products he will create, called an "integrated product suite"...

When you understand this you will not only see how you can scale your education business to the upper level like Brendon did...

But you'll also be able to see the roadmap for how the business will evolve and grow over time (which seeing the vision is crucial for a lot of people before they can take action).

Tune in to find out what he does and how you can implement this in your business too.

Here's the video where he explains his product grid (start around the 14 min mark):

https://www.youtube.com/watch?v=Avt5ZyEAH_E&feature=emb_title

To find out more about The Coaching Blueprint, the 6 week intensive that starts on May 20th, go here:

www.brianellwood.net/coach