The Expert Author Show

The Expert Author Show

By Brian EllwoodBusinessMarketing
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The Expert Author Show episodes

  • Why I Wish I Would Have Followed My Dreams Sooner

    I used to think I had to hit a certain financial goal BEFORE I could follow my true dream (of being a teacher)...

    It took me the better part of a decade to arrive at that imaginary finish line.

    Then, I shifted gears to doing what I loved...

    Only to find that I could earn a living doing that (and could have all along).

    Now I often wonder what would have happened if I STARTED with doing what I loved...

    And let the money follow me.

    Many clients I work with are caught between their money making business and attempting to kickstart a passion business...

    They want to do meaningful work but they can't shut down the money making business because they need the money.

    This is understandable but often leads to "kicking the can down the road" inevitably (on doing what they really want to).

    TODAY is the day to start chipping away at your passion business.

    TODAY is the day to figure out how to make it make you enough money.

    The impact you are here to make is important enough, and the time to go for it is now.

    In today's episode I break down why you can go for your dreams now, and how to think about the "money issue" so you can set the passion biz up to be profitable, too.

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, then you need to watch the "Offer Creation Masterclass" where I unveil the 3 Secrets To Creating Your Offer.

    Watch the Offer Creation Masterclass now at:

    https://www.brianellwood.net/offer

    In the training, you will learn:

    1. Why unclear messaging is your enemy

    2. How confidence issues will ruin you

    3. How to avoid "marketing incest"

    4. Why most programs are a waste of $

    If you are unclear on who you serve, what you do for them (or how it's all marketed, sold, and delivered) then this will be the most valuable training you've watched all year.

    Watch the Offer Creation Masterclass now at:

    https://www.brianellwood.net/offer

    16 min
  • Why Your Offer Must Be SPECIFIC

    One thing I struggled with in the beginning was getting clients.

    It seemed like no matter how much I posted..

    Or how hard I tried to "convince" people to work with me...

    The answer was usually NO.

    My initial plan to fix this was to just add more marketing and sales...

    To jump on 5 new social media platforms...

    You know the biz.

    And you already know that it didn't work.

    Trying to sell a product without clear messaging about what it does...

    Is like trying to chop a tree down with a wooden mallet.

    Is that wise?

    Or would it be better to take time and find a nice, sharp axe...

    And then go after the tree?

    Tune into today's episode to learn more about why this is so crucial...

    Plus what you need to do to make YOUR OWN offer very sharp.

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, then you need to watch the "Nail Your Niche Masterclass" where I unveil the 3 Secrets To Choosing Your Niche.

    Watch the Nail Your Niche Masterclass now at:

    https://www.brianellwood.net/niche

    In the training, you will learn:

    1. Why unclear messaging is your enemy

    2. How confidence issues will ruin you

    3. How to avoid "marketing incest"

    4. Why most programs are a waste of $

    If you are unclear on who you serve, what you do for them (or how it's all marketed, sold, and delivered) then this will be the most valuable training you've watched all year.

    Watch the Nail Your Niche Masterclass now at:

    https://www.brianellwood.net/niche

    15 min
  • If You Build It, They WON'T Come

    If you are posting a bunch of content and writing emails (but it feels like nobody is listening)...

    The truth is, they aren't.

    That will continue, unless you change your priority to focus on the one thing that will fix it.

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, then you need to watch the "Nail Your Niche Masterclass" where I unveil the 3 Secrets To Choosing Your Niche.

    Watch the Nail Your Niche Masterclass now at:

    https://www.brianellwood.net/niche

    In the training, you will learn:

    1. Why unclear messaging is your enemy

    2. How confidence issues will ruin you

    3. How to avoid "marketing incest"

    4. Why most programs are a waste of $

    If you are unclear on who you serve, what you do for them (or how it's all marketed, sold, and delivered) then this will be the most valuable training you've watched all year.

    Watch the Nail Your Niche Masterclass now at:

    https://www.brianellwood.net/niche

    17 min
  • Is Fear The Underlying Reason You Aren't Taking Action?

    If you have been struggling to take action (and it's really because you're scared of something)...

    I have an alternative, non-mindset-based approach to fixing this that will allow you to UNLEASH your message so you can finally start making an income and an impact.

    Tune into today's episode if you want to obliterate all confidence issues and make noticeable progress in the growth of your education business on a daily basis.

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, then you need to watch the "Nail Your Niche Masterclass" where I unveil the 3 Secrets To Choosing Your Niche.

    Watch the Nail Your Niche Masterclass now at:

    https://www.brianellwood.net/niche

    In the training, you will learn:

    1. Why unclear messaging is your enemy

    2. How confidence issues will ruin you

    3. How to avoid "marketing incest"

    4. Why most programs are a waste of $

    If you are unclear on who you serve, what you do for them (or how it's all marketed, sold, and delivered) then this will be the most valuable training you've watched all year.

    Watch the Nail Your Niche Masterclass now at:

    https://www.brianellwood.net/niche

    21 min
  • What I Believe Is Possible For You

    If you have a deeper mission or calling in life that you want to pursue...

    But, you're unsure of how to start (or if you could even make money doing it)...

    You NEED to tune into this week's podcast episode.

    In it, I share exactly what I believe is possible for you (and what you should expect along the way).

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

    So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

    I've got just 8 spots in a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND 1:1 calls with me to guide you through the process.

    Oh, did I mention you'll be getting in at a discount, too?

    Once the 8 spots are taken up, they're gone, and the course will be sold on it's own at a higher price & without the 1:1 calls)

    In order to find out if it's a fit, shoot me an email at:

    [email protected]

    Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

    If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

    -Brian

    18 min
  • How To Get Clients Without DM'ing 50 People A Day

    One thing many people a) hate and b) do in the online coaching world is send a lot of cold DM's.

    We do it because a) it works b) our coach told us to and c) everyone else is doing it.

    But, we hate it and we know it isn't sustainable in the long run.

    If you hate cold DM's, there is a different approach that cuts out the cold outreach and gets clients to reach out to YOU instead.

    Tune in to find out more :)

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

    So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

    I've got just 8 spots in a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND 1:1 calls with me to guide you through the process.

    Oh, did I mention you'll be getting in at a discount, too?

    Once the 8 spots are taken up, they're gone, and the course will be sold on it's own at a higher price & without the 1:1 calls)

    In order to find out if it's a fit, shoot me an email at:

    [email protected]

    Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

    If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

    -Brian

    13 min
  • The #1 Most Profitable Coaching Niche

    Ever Googled "the most profitable coaching niches?"

    This topic has A LOT of content about it already out there.

    But, if you were to choose one of those niches, you might actually make the LEAST money.

    There's a big problem with approaching the decision this way.

    In today's episode I explain why and offer an entirely different perspective for you to consider.

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

    So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

    I've got just 8 spots in a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND 1:1 calls with me to guide you through the process.

    Oh, did I mention you'll be getting in at a discount, too?

    Once the 8 spots are taken up, they're gone, and the course will be sold on it's own at a higher price & without the 1:1 calls)

    In order to find out if it's a fit, shoot me an email at:

    [email protected]

    Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

    If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

    -Brian

    7 min
  • Are You Struggling To Make Money As a Coach? Listen To This.

    If you ask a room full of 100 coaches what their biggest challenge is, 90 of them will say:

    "I want more clients"

    This often translates to: "I need my business to be making more money"

    I get it, especially if you quit your job to do this and the bank account is dwindling.

    The problem is, there are a couple of big pitfalls you can run into when you make money your primary focus.

    In this episode I offer a different perspective on how you can get out of "money jail" right now and build your business the right way.

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

    So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

    I'm now offering a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND two 1:1 calls with me to guide you through the process.

    In order to find out if it's a fit, shoot me an email at:

    [email protected]

    Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

    If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

    -Brian

    10 min
  • What To Do If You Don't Feel Qualified To Be An Online Coach

    If you've ever been held back by the belief that "I'm not qualified enough"...

    Then, people told you to just "believe in yourself" as the solution...

    I'm here to say that's a bunch of B.S. (and there's a much more practical solution available to you)...

    Tune in to find out what it is!

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

    So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

    I'm now offering a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND two 1:1 calls with me to guide you through the process.

    In order to find out if it's a fit, shoot me an email at:

    [email protected]

    Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

    If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

    -Brian

    9 min
  • The Real Reason Most Coaching Programs Have Failed You

    If you've found yourself in a coaching program that taught you a strategy you HATED to do...

    You're not alone.

    Also, continuing to join those programs and listen to those mentors will get you nowhere.

    This episode explains why, and what to do instead.

    Are you a coach who has struggled with any of the following?

    -clearly defining who your ideal client is
    -clearly defining the specific outcome you create for them
    -ensuring you have 100% confidence you can deliver the outcome
    -packaging up your actual product to deliver the outcome (and provide you the lifestyle you want)

    If so, I've been hard at work on a gift-wrapped solution that will provide you with all of this...

    So that you can be clear in your content about who you serve and what you help them with AND talk about your products with excitement and confidence.

    I've got just 2 spots left in a brand new program called NAIL YOUR NICHE. Not only will you get lifetime access to an online course that walks you through the process, as a founding member you'll also have email support AND 1:1 calls with me to guide you through the process.

    Oh, did I mention you'll be getting in at a discount, too?

    Once the 2 spots are taken up, they're gone, and the course will be sold on it's own at a higher price & without the 1:1 calls)

    In order to find out if it's a fit, shoot me an email at:

    [email protected]

    Let's have a quick back-and-forth to see if it makes sense based upon where you're at in your business.

    If you need help with your niche (avatar, offer, product, etc.), then I PROMISE you this is the best program on the market today.

    -Brian

    12 min

About The Expert Author Show

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This is a show about optimizing all areas of your life: career, health, productivity, and wealth.

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