We don't live in a perfect world. If you're hoping to write a business book, I bet there's something that's getting in your way. Not enough time, lack of focus, morning sickness, a global pandemic... 

We can't get rid of these constraints, but we CAN get smarter about them, and maybe even turn them into superpowers. 

Get inspiration from: 

• Kate Nash on working with rather than against physical disability; 
• Jenna Tiffany on the impact of the pandemic; 
• Lucy Cohen on using whatever way of writing works for you; 
• Jodie Cook on using time constraints for productivity and wellbeing; 
• Em Stroud on using time constraints for playfulness and creativity; 
• Bruce Daisley on the magic of TikTok for explaining complex ideas in just a few seconds; 
• Felicity Dwyer on creating deadlines and accountability to get things done; 
• Kara Tan Bhala on translating rigour into readability; 
• Ian MacRae on using the book proposal document to create clarity. 

'We are not here to be inspiration. Instead [we] invite back those who feel inspired to think about what they're inspired to do as a consequence.'

From the moment her well-intentioned mother spoke wistfully about the possibility of her getting 'a little job' when she was afflicted by chronic rheumatoid arthritis as a teenager, Kate Nash has been challenging the narrative of expectations around disable people in the workplace. She's the founder of professional development hub Purple Space and the inspiration behind the #purplelightup movement that has turned some of the world's most iconic landmarks purple in honour of disability rights. 

In this powerful conversation she blends the personal and the political to talk about her own experience, the complexity and diversity of disabled people's lived experience, the commonalities of the barriers they face in the workplace, and what it means to be a good ally for disabled colleagues. She also reveals her approach to writing a book which any writer, disabled or not, can learn a lot from. 

'It's important to think about connecting with ourself first [because] whatever kind of interpersonal communication we are involved with, we are always there.'

In her 3D model of communication, Felicity Dwyer starts by inviting us to consider how we communicate with ourselves. It's a profound and often moving process, but if we're going to connect meaningfully with others, it's an essential starting point. In a world that often focuses on superficial tactics to get a message across, this approach invites us to think more deeply, and connect more powerfully. 

This connection with self and others also characterised Felicity's approach to writing her book, Crafting Connection, and in this conversation she talks frankly not only about how she developed her own thinking through writing, but also about inviting others into the process, and coping with the gift of feedback... 

'Because we are the truth tellers, we say really what's going on. Because we use humour, we get away with saying stuff that other people can't... The art of clowning about, really paying attention, serves me in every place that I go.'

I'm willing to bet you've never met a Corporate Clown Coach before, not unless you've already met Em Stroud. In this fascinating conversation we talk about clowning and its role in work and life, finding fun in writing, and how we rediscover the parts of ourselves that may have been neglected over the years and integrate them into our day-to-day lives for more joy, playfulness and whole-hearted success. 

What kind of timescale guides your thinking? Do you focus on how great things will be when you make a killing selling your company decades from now, or do you prefer not to think beyond the end of the day? When it comes to business success, choosing your time horizon really matters. 

Jodie Cook completed her first start-up/exit cycle in 10 years, and she recommends it as a way of planning your strategy more purposefully: 10 years is 'long enough to think long term... but also short enough to not waste time.'

She focuses her time equally purposefully at the daily level too, working in 'blocks' to ensure the work gets done effectively and that she protects time to train and to rest - REALLY rest - in her day. And of course she makes time to write, because that's her way of processing everything. 

Make time for this. 

Interested in social media, podcasting, business books and business? It's hard to think of someone who can speak with more authority on all of those than Bruce Daisley, ex-European head of Twitter, host of the No.1 business podcast Eat, Sleep, Work, Repeat, author of The Joy of Work and all-round business guru. 

So it was a joy to talk to him about all of this, and particularly his new book, Fortitude, and why it's NOT called Resilience. Along the way we take in TikTok, Elon Musk, the tombstone aesthetic, and why the platform you build for your book is at least as important as the book itself. 

Listen, and be ready to take notes. 

'Strategy is effectively the map which takes you to your destination... tactics are the vehicles you're going to use to get there.'

Jenna Tiffany has worked with many businesses who mistook tactics for strategy. She decided the best way to help them - and many others - was to write a book. Because books, as her foreword writer Dan Barker points out, 'can literally perform magic', providing all the value of the most expensive course on earth, in a fraction of the time, at a fraction of the cost. 

In this fascinating conversation, we discuss not only marketing strategy, but the way in which that strategic approach is so essential for writing a business book. 

Students of finance don't typically expect to be grappling with theology and philosophy. But over a long career in Wall Street, Dr Kara Tan Bhala has collected many fascinating real-life stories that demonstrate just how central an understanding of ethics is for a career in finance.

She's also shown that it's possible to write about complex ideas in a clear and straightforward way, using stories rather than abstract theories. (Parable, as she points out, is simply an ancient name for case study.)

A fascinating topic, and an equally fascinating conversation with a groundbreaking woman. 

The internet is a funny old place. Most of us can't live (or certainly work) without it, and our online relationships and conversations are just as real and valuable as those we have offline. But we're complex beings with lots going on under the surface, and the internet is no different. 

Psychologist Ian MacRae is fascinated by the 'dark' side of online - the 'unconscious of the internet' - and how we can use a more nuanced understanding of that to better inform our online lives. 

He also has some wise words on how to go about pulling complex ideas and vast quantities of research into a readable book - even when it means creating a volume of untold stories as a byproduct... 

When it comes to writing a business book, are you a planner, or a pantser?

If your natural style is more seat-of-the-pants than perfectly planned, you'll love this unapologetic take on writing from Lucy Cohen - lying on a settee, writing from the heart, ideally after a large glass of red wine. 

But don't be fooled: there's nothing insubstantial about her take on the realities of entrepreneurship and where you need to focus for long-term success (hint: forget the first million). 

A joy of a conversation, taking in business, anxiety, oversharing, and powerlifting.