This week I'm interviewing Patrick McGinnis, the only other person I've ever met who broke the Myers-Briggs scale for extroversion. He's got some great tips on finding stories and integrating your book with your website, as well as some fascinating insights into the thinking behind his new work, The 10% Entrepreneur. In a world where no job is risk-free, this is a guide to carving out a portfolio life: balancing the security of the day job with the upside and fun of entrepreneurship. 

Promoting your book is just as essential and can be just as creative as the writing of it. In this week's episode, book PR expert Ben Cameron shares a host of practical tips on what to keep in mind as you write your book to maximise your chances of getting effective media coverage once it's published. What do you need to take advantage of opportunities to promote your book, and how can you position yourself so that journalists come to you when the right story breaks? 

Get the transcription of the interview over at www.extraordinarybusinessbooks.com. 

Promoting your book is just as essential and can be just as creative as the writing of it. In this week's episode, book PR expert Ben Cameron shares a host of practical tips on what to keep in mind as you write your book to maximise your chances of getting effective media coverage once it's published. What do you need to take advantage of opportunities to promote your book, and how can you position yourself so that journalists come to you when the right story breaks? 

Get the transcription of the interview over at www.extraordinarybusinessbooks.com. 

In this episode, Rachel Bridge, author of Ambition, talks about reclaiming a word that's got a bad reputation. Over the years she has interviewed hundreds of the world's most successful people in all spheres of life and has found a remarkable consistency in their attitude and habits, and this book is based on two simple, central messages: that life is short and you are capable of so much more than you imagine. It's a powerful kick in the pants, and a great example of the 'journalistic' approach to writing. 

There's also fascinating detail on how she goes about revising the first draft multiple times (her first reader is her mum!) and how to know when it's time to stop revising and ship the book. 

If you're sceptical about social media, you might also be inspired by the story of how this interview came to happen at all: via the magic of Twitter.

In this episode, Rachel Bridge, author of Ambition, talks about reclaiming a word that's got a bad reputation. Over the years she has interviewed hundreds of the world's most successful people in all spheres of life and has found a remarkable consistency in their attitude and habits, and this book is based on two simple, central messages: that life is short and you are capable of so much more than you imagine. It's a powerful kick in the pants, and a great example of the 'journalistic' approach to writing. 

There's also fascinating detail on how she goes about revising the first draft multiple times (her first reader is her mum!) and how to know when it's time to stop revising and ship the book. 

If you're sceptical about social media, you might also be inspired by the story of how this interview came to happen at all: via the magic of Twitter.

Something a little different this week. Marcus Woodburn is Vice

I think this is revolutionary - it turns the entire web into

It's live in the US but - frustratingly - not yet available in

Marcus and I talk about how bookselling is changing, and the

Something a little different this week. Marcus Woodburn is Vice

I think this is revolutionary - it turns the entire web into

It's live in the US but - frustratingly - not yet available in

Marcus and I talk about how bookselling is changing, and the

Natalie Reynolds, CEO of Advantage Spring and author of We Have a Deal, reveals the astonishing story behind the writing of her book (don't try this at home), the insecurities she overcame, what she learned about herself, how to know when it's time to write your own book, and why she decided to write about negotiation for people, not just women. 

Natalie Reynolds, CEO of Advantage Spring and author of We Have a Deal, reveals the astonishing story behind the writing of her book (don't try this at home), the insecurities she overcame, what she learned about herself, how to know when it's time to write your own book, and why she decided to write about negotiation for people, not just women. 

How to be a Productivity Ninja is one of the best-known books of its kind, packed with practical, sane advice about Getting Stuff Done in the way that works for you. In this episode Author Graham Allcott reveals the story behind it, including why he originally chose to self-publish and how the book works alongside his business, Think Productive.