In this episode, we sit with Charley and talk about his life from punk rockstar to marketing master and Facebook ads wizard.

Charley Tichenor has spent nearly a decade of growing 7 & 8 figure business with Facebook Ads, so today Nick picks his brain about the ever-growing and changing platform. They cover everything from strategy, to ad set build, to audience selection, while having a laugh along the way!

It's an in-depth episode perfect for people who are starting out with Facebook Ads but also those experienced marketers who want to try something new!

Are Facebook Ads really dead? We chatted with Charles Tichenor all about the future of Facebook Ads and how you make them profitable in 2022.

In this episode of The Snowball Effect, Social Snowball founder Noah Tucker sits down with entrepreneur Charley Tichenor to discuss the latest buzz in the digital world

In today's podcast, we have Charley Tichenor with us. Charley is one of the Top 100 Facebook Advertising Experts in the USA. He has generated 9figures USD in Revenue and has been published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia. Charley helps businesses and agencies to make Facebook Advertising simple and easy while scaling success.

Charley started his career as a data entry operator in Hollywood and then transitioned to become a Facebook expert. He went through the process of self-learning and discovered the secrets of getting money from strangers on the internet. He learned the most cost-efficient way to reach many people and monetize their attention. Today Charley is sharing his entrepreneurial journey with us and also sharing his wisdom regarding Facebook so that you could also grow your business by taking full advantage of Facebook advertisements. 

You will learn from Charley:

How you should do your Facebook ads after the recent update of Facebook algorithm?

Which business owners will suffer more and which will win in regards to Facebook ads?

The formula of business success.

Applying those practices on Facebook that work well on Google.

Instagram versus Facebook. Which one is more effective for running ad campaigns?

How much money a small business should put on Facebook ads?

Business model and business objective of Facebook.

Value of Facebook groups.

How to target people to sell your product or service.

How Facebook ads work?

Is organic traffic still relevant?

Value of understanding your customer and making content for them.

Value of surrounding yourself with Alphas.

Importance of investing in your learning.

How offering high-price things to a customer increases your conversion rate?

Hey! If you’re new to the channel, my name is Nick Theriot  I’m the proud owner of an E-commerce Marketing Agency called Theriot Solutions. We've worked with clients like Gritty Soul, Metal Address Signs, and many more!  In today's podcast episode...     I sit down with Charles Tichenor - the founder of Disrupter to talk about the role of facebook ads in marketing in 2022.  We also talk about key factors you need in order to grow your eCommerce brand fast.  Charles shares some of his strategies and tactics that have allowed him to grow multiple ecommerce brands from 7-figures to over $100,000,000.  If you're an eCommerce brand owner - you need to watch this video until the end!

Welcome to the dtc deep dive. Today we’re joined by Charles Tichenor IV, founder of Disrupter School, and a Facebook Marketing expert. We discuss the flaws in the argument that ‘Facebook Ads is Dead’ and what marketers should be focusing on when planning creative.  

👉 Charles explains that his success comes mainly from the fact that he has experience from the ground floor of new technologies being developed, and seeing how they are set up rather than any profound knowledge of how to be creative. 

👉 Charlies says that his biggest venture at present is to build a school that teaches people how to be better media buyers, and that they need to understand Facebook. 

👉 On the argument that ‘Facebook ads is dead,’ Charles pushes back on this, ‘it’s a fallacy.’ Facebook is a tool to be used in the right way. And that people are interpreting data that suggests Facebook’s decline, in the wrong way.

👉 On Tech. ‘Audiences have been dead since 2018.’ Facebook is now showing people what they want to see dynamically like Google does. 

👉 On creative, and how important it is: 75% of where the eyeballs goes is on the image/video. 10% of the eyeball goes to the video/image title. Copywriters are at a disadvantage when compared to creative. 

👉 On Black Friday: getting good ROAS isn’t the same as being a business success.  E-com businesses don’t have to worry about it, because they don’t have to play the retail game. E-com businesses should focus on the upsell instead. 

In This Conversation We Discuss: 

[00:00] Intro

[01:21] Charley’s very rough start

[03:52] The beginning of Charley’s FB expertise

[07:39] Charley focusing on educating people about FB

[10:20] Why people fail to learn about FB

[11:15] How Charley’s FB Ads MBA Program works

[12:16] Working with amazing bosses

[12:50] What makes businesses successful

[13:28] Charley’s biggest focus right now

[14:24] Charley’s philosophy of success in FB

[15:14] Receiving life changing stuff everyday

[15:59] The famous person is not the smartest person

[16:30] Turning yourself into a software

[16:49] Charley’s framework for his Disrupter Schools

[17:57] The middling agency model is obsolete

[19:45] Empowering freelancers and client’s lives

[21:59] Turning day job people into serial entrepreneurs

[23:27] Sharing the success to everybody

[24:54] Where to find Charley

[26:48] Charley is 2 years ahead

[27:50] You might just be held back by your own people

[29:30] Internet strangers and meeting in-person

[30:36] Meet and talk to people face-to-face

The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth.

Chapters

00:00 Intro

00:40 Why should I use Broad, or Open targeting?

05:52 What is The Best Facebook Ads Audience?

This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.