Creating bundles is one of the most effective ways to raise LTV and help brands scale. Improving AOV and creating vertical integration is essential to growth. Here's how to do it, and how to do the market research to get it done right!

Want to know how to use Facebook ads to grow your brand?  Then you’ll love this step-by-step video. We'll focus on what you REALLY NEED TO KNOW, and dive into why focusing ROAS is one of the worst priorities any brand can have.

Landing page testing can improve your business much better than any Facebook audience or bidding model. If we can stabilize the volume and the quality of our Facebook traffic, and focus on getting that more efficiently, then we can work on these after-the-click endeavors to dramatically scale our business with stability and confidence.

Facebook has just released the Performance 5, their new best practices manual for the execution of Facebook ads. Interestingly enough, it looks exactly like what we’ve been talking about here for years. Let’s dive into the best practices in the implementation of this new Performance 5

Digital marketing is all about targeting Facebook Targeting is criminally misunderstood Let’s fix that right away

Organic social is a gold mine, That most people ignore, at a criminally negligent rate. Here’s how to use organic social so you’re paid ads can crush your competition & steal their market share

The topic de jour in eCom these days is scaling spend... raising your LTV is the most stable and reliable way to scale Facebook ad spend. The higher the PSM, the higher the media budget can be. Remember that PSM = LTV / (CPA + COGs). CPA can be volatile, and COGs can be really stable. LTV is easy to manipulate and creates the greatest opportunity for growth.

Black Friday is nearly here… here’s what you should know

Scaling a DTC brand is the holy grail of many advertisers… here’s what I’ve done to scale multiple brands to 8 figures and beyond! It’s really all comes down to 3 things…

When we use a machine learning platform, the data we invest in developing is our most valuable asset. We need to ensure our data is compounding in value and is actionable. Every impression that we pay for with ads should help the next impression be smarter. Focusing our efforts on as few objectives as possible, with as few moving parts, with ads that can last a very long time is optimal for success.