We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts.

Chapters

00:00 Intro

00:44 Inside the Structure of the 1 Campaign Ad Account

04:14 The Best Facebook Ads & Audiences for 2023

10:36 How to Scale Facebook Ads in 2023

Facebook hasn’t been this easy in years, here are the 3 most important things you need to know!  Chapters: 00:00 Facebook is like Email and Search 00:45 Facebook Audiences & Data Explained 04:58 How to scale Facebook Ads 10:33 How do you scale a business?

Topics Discussed:  - What Charles has learned from 10 successful years of advertising on Facebook - How to use Facebook’s machine learning to your advantage - What is end user experience and why is it so important when creating Facebook ads? - How to succeed in marketing on Facebook in 2022 - Why casting a wide net and doing one thing well are the two most important things in Facebook advertising - What is the right creative for Facebook ads? - Where should Facebook advertising fit into your business model?

Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.

Ashton and I sit down and talk about the differences in how we approach Facebook Ads. We both teach folks around the world, and we share a wide history on the platform. Ashton describes his approach as a Direct Response marketer who doesn’t trust Facebook And of course, I lean into how I leverage Facebook to scale confidence and brands.

While broad targeting is effectively the Holy Grail of Facebook marketing, often it doesn’t look like it’s working as well as other options. So let’s unpack why Broad “doesn’t work” and what you can do about it to take your account from a place of reaction and uncertainty, to confidence and scale.

Mathijs van Dusschoten shares his story, of running one of the best agencies in the Netherlands!

Aaron’s the co-found of BitBranding, an Ecomm marketing agency that focuses on growing clothing stores sustainably and profitably.

Chris is a Facebook Ads MBA Program Grad... and is just SLAYING THE GAME!

Repurposing content is a vital skill. Not only for organic marketers but also for creative strategy & any paid media effort. Sadly most marketers miss 80% of their opportunities Let’s fix that.