The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

MER is the new measurement Dejour among online advertisers  Many folks are touting it as the replacement to Facebook ROAS Google Ads and email, along with TikTok ads, being looked at holistically to give a daily score has been pitched as the new best way of thinking  Let’s dive deep into that and see where this actually breaks down, and why it’s really no better than Facebook ROAS or any other vanity metric  First off, thank you so much for being here I know you could be spending your time anywhere on the Internet and I take absolute joy in the opportunity to be a tool in the further development of your business If you like what you see here and you want even more, don’t forget to sign up for my next webinar at Apply.FacebookDisrupter.com

The definitive guide to how the Facebook algorithm works  iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

Broad targeting is easily the most misunderstood and underutilized resource in Facebook ads  While this is an essential, brilliant basic, that every ad account should use, sadly the vast majority of the Advertisers still don’t even really know what it is or how to use it or why not using it, is the biggest opportunity for improvement they have

Dynamic Creative is at the same time  the most powerful creative testing tool available within the worlds most powerful machine learning platform  and  one of the most divisive pieces of technology that an overwhelming number of marketers categorically reject using.  Let’s get to the bottom of it And really understand why not using it might very well be one of the biggest mistakes you’re making right now

Everybody wants to run a sale But is it actually a good idea, and why?  If you’ve thought about offering a discount instead of making more money  Paying more dollars to make less dollars doesn’t make a whole Lotta cents  Here’s everything you need to know

Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14   

Sign up for my Free Webinar @ Apply.FacebookDisrupter.com   In one hour, we’ll dive deep into what I normally charge nearly 10k to teach  See you there!

The definitive guide to how the Facebook algorithm works  

iOS14 came & caused a lot of havoc for many advertisers A lot of people chose to reduce their Facebook ad spend & say Facebook doesn’t work However, there are more than a few people who have seen tremendous success over the last year & it’s because they understand how the Facebook algorithm works

- Facebook “hacks quote don’t work - You’re measuring results wrong – You’re testing created the wrong way - You don’t have a protocol for success

Let’s dig deep into it!  If you want to know more,  or learn how I’ve been able to help my students & clients scale with confidence after iOS14   

Retargeting is an extremely divisive issue in digital marketing so here is the definitive guide to what you need to know  

We’re going to cover several very important topics 

1: How Facebook already does this for you even at Broad 

2: How this can hurt incremental lift 

3: The perspective on added cost and extended timeline of testing 

4: The impact of lower data volume in a greater number of places 

5: And some use cases where Retargeting can be extremely helpful