The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

This is one of the most hotly contested topics of conversation in DTC marketing these days, lets get to the very bottom of what YOU NEED TO KNOW!

We will cover 6 core arguments here and end with the actionable insight you need to move forward with confidence.  

1: What is Attribution... and why does this really matter 

2: What is 1day Click, and why is this the highest quality data set you can have 

3: What is View-through attribution, and what is the scandal behind using it 

4: Why 7day Click / 1day View gives you the high volume of actionable data 

5: Why Attribution is BS, and the facts of the implementation of this knowledge 

6: What Attribution Model will give you the best Incremental Lift for your business

@ElliotPadfield on Twitter 

Elliot makes brands 7 figures with TikTok 

Investing in seed-stage tech 

TikTok ads for high-growth brands  

http://padfieldmedia.com

Best Practices for Influencer Marketing, Whitelisting, Seeding AND SO MUCH MORE... from folks who've driven over 9figures in revenue from Influencer efforts  

Featuring Taylor Lagace & Barry Hott  

Taylor Lagace: 

All Things Influencer Marketing | Co-CEO  

@Kynshipco  

Barry Hott: 

Social ads since '08, over $600 million managed. Ad guy for @RanchWater (acq'd by Diageo). Helping brands grow. Warning: All my takes are HottTakes

Broad is THE BEST AUDIENCE in Facebook 

This isn't an opinion, its a mathematical certainty and proven fact  

But don't just take my word for it  

Let's dive into the TECH 

the Engineering  

& Facebook's Business Model  

Remember these are IRREFUTABLE FACTS

Alexander has close to a decade in the biz, and left VaynerMedia & JetFuel to start his own agency. As he puts it, he ROI'd in 14 days, and is super excited for the gold rush of digital marketing. We have a great conversation about his wins as an agency owner, his experience in the program, and just how awesome the community of other elite adverts from around the world really is!

Alex Greifeld has been working in eCommerce for more than 10 years in roles ranging from operations to performance marketing. Her experience spans bootstrapped indie brands, private equity-owned brands and publicly traded global brands.  

Alex writes a blog and newsletter named No Best Practices. She publishes content that helps DTC brands run marketing campaigns that actually improve the bottom line. There are a lot of gurus and growth hacks in the marketing world, but smart brands know that there are No Best Practices.  

We talk about: 

What ties all of the marketing together 

Her "WHY" 

The Start of Online Marketing 

THE DATA 

What skills new folks should learn 

Where the Magic Happens 

The Future of DTC 

TikTok and the effect on eCom 

AND SO MUCH MORE!

How Sammy did a $1M Year in 2021 using Facebook Ads  

How he found success during Covid 

The value of finding a source you can trust 

His BEST ADVICE: Attribution & ROAS 

Building a Real Business vs. making Facebook look good 

What his MISSION is 

How Facebook is such a small piece of the puzzle 

The Value of the Ads Library 

AND SO MUCH MORE!

The MOST IMPORTANT EQUATION IN DTC Growth Marketing is simple  

(CPA + COGS) / LTV 

 1: Find the offer that presents the best Ratio 

2: Smash Until it Breaks 

3: Expand the bottleneck for this journey 

4: Smash Again

Vinicius Leon Petrii, Founder of BHTB Media & Facebook Ads MBA Program Alumni  

We have an awesome conversation covering fun with: 

2022 Facebook Ads Strategy and Tips 

The Old Way of doing things, and the NEW WAY TO WIN 

The Facebook Ads MBA Program 

Our Shared BEST PRACTICES for Creative Testing 

Ad Tracking, Reporting and METRICS after iOS14 

The Bright Future of Facebook Ads in 2022

Facebook Account Structure, 2022 Facebook Ads Predictions & MORE!  

Featuring Cody Plofker & Rabah Rahil  

Cody Plofker: Director of E-Commerce  @jonesroadbeauty . On a mission to grow a DTC empire, share what I’m learning, and be a force of positivity.   

Rabah Rahil: Live in Austin. Ride a @BoostedBoards. CMO at @TryTripleWhale. Marketing, Tech, Outdoors, Photography, Webdev and Stoicism.