The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

By Charley TichenorBusinessMarketing
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The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS episodes

  • Optimization of Facebook Ads: a How To Guide

    We have a brand new e-book in town folks  In this brand new e-book, available in FacebookDisrupter.com, we cover the ins and outs of how the platform works, why a lot of the previous lessons are wrong, some of the biggest mistakes people make, and how are you can use the machine to work smarter instead of you working harder.  Optimization a Facebook Ad Accounts is one of the most vital disciplines any media buyer should understand. It’s also one of the most widely misunderstood tools in the tool belt.  Sadly, at least 80% of people who run Facebook ads were taught by somebody that is not an expert in Facebook ads. More often than not most of the lessons that are being taught, are being handed down from Google and email disciplines.  The fact of the matter is, these can be affecting solutions, however they tremendously limit upside potential.  By the nature of the platform, if you have a good business model, you can do things rather poorly at small scale and be successful  However if you have a bad business model, or you were trying to truly Scaling Your Brand, these tactics will fundamentally limit your success.

    11 min
  • Ad Agencies don’t do what you think they do

    A lot of people think Ad agencies are designed to do marketing for companies. That the goal is to drive success for their clients. That their success as a business, is built on doing a good job.


    None of this is true, for the vast majority of ad agencies in the world.  Most ad agencies are not focused not to deliver good results.  Most ad agencies are not focused on building a business for you  Most ad agencies are not focused making your company successful  As somebody that spent millions and millions and millions of dollars as a supervisor and heading up ad agencies for years, let me give you the real secret behind with an ad agency is actually supposed to do.  Most ad agencies number one and only objective, is to make the person that hired them, look good to their boss.  There are obviously exceptions, but these exceptions are far far far outnumbered by myopic investment bankers who sell ideas, ego and spend far too much time writing reports and making presentations than actually sitting in the work.

    18 min
  • Facebook Ads: “The Scrum Doc” - Training session

    The Only Facebook Reporting Dashboard You’ll Ever Need!


    The Scrum Doc is an easily updatable spreadsheet that shows all performance across campaigns, funnels and platforms in a format that allows far more actionable insight that any single ads manager dashboard.

    The Scrum Doc is a daily account of KPIs, usually organized by part of the funnel, platform and offer.

    The Scrum Doc takes spend, conversions, revenue, clicks, etc. and displays them in a format that allows for east pattern recognition.

    The Scrum Doc allows business decisions to be made at a higher level than day to day performance.

    The Scrum Doc can be programmed to show calculated metrics like CPA, ROAS, AOV, CR etc.

    The Scrum Doc serves as a collection of platform level metrics to provide a single source of truth.

    The Scrum Doc provides a simple view to see the impact of marketing efforts across initiatives.

    I have used this type of doc to track performance for 8 clients on 4 platforms with over 1M in spend a week

    32 min
  • In Facebook Ads... CPC, CPM, CTR and Detailed Targeting, are OBSOLETE

    Facebook is an OCPM platform.


    This means it prioritizes attention, and sells that to businesses for profit.
    The bid in the auction is determined by Budget and Estimated Action Rate
    If you want to get cheaper results, you have to get a better Estimated Action Rate
    The absolute best way to achieve this is with a better ad.

    Audiences: restrict the scope of where each ad's lookalike audience can find good impressions
    Tactics: short win methods that don't build long-term success

    12 min
  • The Best Audience on Facebook

    "The Best Audience on Facebook"

    In this class, we cover what is the best audience on Facebook to target with ads.  
    There are many reasons why many people want to target many different audiences, but the architecture of the algorithm and the way that machine learning and big data works cruise out that one audience is better than all of the rats. In this video, we dive through not only what that audience is but also deep dive into the details of why it’s the best audience.  

    Our homework for this week was to tell me why you’re using this audience or why you aren’t using this audience.
    If you do this Homework or any homework from any of the lessons, you will get any e-book from FacebookDisrupter.com for free or 50% off any tier from the Patreon.

    I hope you enjoy it, this one was fun

    19 min
  • Facebook's 1Day Post Click Attribution: a Secret of the Facebook Elite

    The Highest Quality Source of Truth of all Digital Advertising

     - It's Shared Among all Platforms
     - It's the Most ACTIONABLE Data Point
     - Yes, it's Incomplete and That's 100% Okay

     Within 24 hours after clicking on an ad, what does someone do?
    This is the MOST IMPORTANT data point, and the BEST WAY to measure the impact of testing, which should be our #1 priority.

    5 min
  • Facebook's OCPM: a Secret of the Facebook Elite

    Starting with the WHY, we explore Optimised CPM  

    - We also cover HOW this works, and why this means that the VALUE classic metrics like CPC, CTR and yes, even CPM... have been completely undermined.  

    Optimized CPM (Cost per 1,000 impressions) is a bid type that shows your ad to people who are more likely to take the action you want. For example, if your advertising objective is to drive customers to your website, an optimized CPM bid will be shown to people who are more likely to navigate to your external link.  With this bid type, you pay for impressions (CPM). Your bid will automatically adjust to help your ads reach the people you care about, but you won't spend more than your budget.

    5 min
  • How To Build a Winning Facebook Ad Account in 2021

    Centralize Ad Spend Dynamic Creative Retargeting Ads Attribution (Source of Truth in Facebook Ads) Post IDs (Use Existing Post) Testing & Control Elements Avoid Short Wins, Focus on Big Wins Investment Management Solve With Simplicity, and WIN!   📈 I Help Businesses Make Facebook Advertising Simple with Honest Trustworthy Results 💯 Alignment, Transparency & Focus for Success  👨‍🏫I’m not an Agency, I teach people how to make Facebook, and all Paid Media successful and easy  🤨 Have you been lied to, or fed excuses by Agencies, Gurus or Experts as performance slips? 🔥 Has your business struggled to get past $5k+ daily on Paid Media, while eating hours a day? 🤨 Is your agency struggling to maximize value in the ever changing world of Facebook?  🥳That’s my specialty!  👍 I’ve helped $5M-$10M brands grow to $20M-$30M 💪 I’ve helped entrepreneurs go from struggling with ads to struggling with fulfillment and growth 🤘I’ve helped agencies scale their clients by 2-3x within months  I’ve been working with Facebook internal teams to define best practices and my case studies have been taught to Reps and sold by gurus for years  🤩 I help businesses that are frustrated with Facebook Ads, and Agencies, to see success. This helps them allocate resources to taking advantage of opportunities & scale their success. Typically, students and clients can see stability, and better results with less daily work within 8-12 weeks!  I’m a Facebook Top 100 Advertising Expert in USA 💴  9figures USD in Revenue Generated  Clients: DTC, CPG, SAAS & Subscription Brands  ✅Published in Facebook Success Stories & Case Studies, DTC Newsletter & Utopia  🎙My Podcasts: The Facebook Disrupter The Porch Online

    23 min

About The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS

From the publisher's feed

Lessons from a $1B+ Revenue DTC and eCom Facebook Expert.

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