CPC, CPM, CTR and more... what metrics don't help at all when making money on Facebook is the goal!

This is the step-by-step process of how I used a $100,000 giveaway promise, to incentivize thousands of people to increase their average order value while reducing my average cost per acquisition, increasing my estimated action rate, increasing the LTV of all my customers, lowering my overall Acquisition Spend, and ultimately drove up Revenue channels outside of Facebook to grow in a way that allowed me to more than triple my daily spend because Facebook was no longer the only source of my growth in business.  This is also a proven methodology of using Facebook lives and chatbot and Facebook ads and CRM lists, to ultimately bring a brand from 8 million to over 20 million, in a fashion that I repeated several times since.  This is a super easy strategy to implement, and I layout each individual detail in the video.  In short though: Step one: Facebook live getting people excited about the product and telling them to comment below to enter the giveaway Step two: Facebook Chatbot asking them where they would like their gift cards send Step three: gift card is applicable on order values 20% greater than the average cost of any item in the store and the item being promoted Step four: Facebook ads to promote said live

An integral component of scaling your Facebook ads is having the ability to determine performance gaps and growth opportunities. And this of course is possible only through conducting comprehensive documentation or Facebook advertising account audits.  When it comes to documentation, a lot of businesses seem to make the mistake of paying more attention to their return on ad spend (ROAS), instead of focusing on more important matters such as…  Optimization logs Active ads logs Monitoring your automated ads rules  Keeping track of your testing roadmap  By understanding these metrics and establishing a documentation system that helps you oversee them, you get to formulate your projected advertising outcomes and, most importantly, relieve yourself of unnecessary stress.  After all, Facebook is a machine-learning platform. This means that making advertising decisions based on small sets of data will ultimately hinder your scaling progress.  In this video, I’ll be diving deeper into the essential Facebook advertising documentation elements you should be implementing in your business in order to put yourself in a better position to scale!

Dynamic Creative is one of the most powerful tool that you can use in the side of Facebook ads

Sex Tapes, Reality TV, Getting Fired and having my agency stolen from me... and becoming a top 100 Facebook Advertiser

I’ll be talking about what attribution is and its role in your digital marketing efforts.

One of the most common questions I get asked is how do I go from 100 bucks a day to $1000 a day.  

Does anyone remember the show “The Pitch”? This is how we pioneered “Social Gifting”  

Targeting with Creative is how you’re supposed to use Facebook   

This is the story of how I appropriated one Facebook marketing partner’s tracking doc into something that is now becoming industry standard for folks that are beginning to put success as a priority over their ego.    Measurement has always been a primary pillar of success. And there’s a lot of different ways that a lot of different people do it, but there is an overall bit of values that you need to incorporate if you want to win.   This is the story of how my measurements, the scrum dark evolved, where it came from, who I kind of stole it from, before making massive changes to it, and how that turned into ecosystem ROAS   Remember ecoSystem ROAS is the universal tracking doc that allows you to understand the contribution to the bottom line by every marketing effort.    It’s one of the key elements to prevent you from being worried about day-to-day performance, and also helps you overcome low data integrity in channels with no attribution or very long attribution.   Now I have been preaching EcoSystem rowers for years, and we’ve been teaching it to agencies into high-level advertisers since as early as 2018.    Now last year when iOS14 was announced and everybody started getting really worried about being unable to present completely negligent Attribution models as reporting…    Like 28day click or 7dayclick one day view, where their business model was built on the back of taking as much credit for everybody else’s work as possible and lying to their client or themselves,    I really started to push this as a solution that I’ve been using for years so that I never have to deal with those problems.   So after months and months of people really talking a lot of smack, and telling me how lacking integrity in the data to make the clients feel good on an emotional level while thinking their business was good for business...   they were forced to make changes this type of dark is being appropriate by folks under the title MER.   MER is in very old-school way of measuring advertising. I am in no way saying that I came up with it, but I have been using this classic methodology to measure digital advertising for years.    Big big difference between agencies and businesses, is a business is in the business of making money, where an agency, and not all agencies there are plenty there are good, is in the business of making the person hired them feel as good as possible.