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The Fall of Facebook's Influence
Amber Atherton, CEO of Zyper, discusses creating authentic content for consumers to combat influencer fatigue. She talks about the backlash against Facebook by Gen Z and how she connects social networks with brands.
Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.
See omnystudio.com/listener for privacy information.
View all episodes
By Bloomberg
3.7
376376 ratings
Amber Atherton, CEO of Zyper, discusses creating authentic content for consumers to combat influencer fatigue. She talks about the backlash against Facebook by Gen Z and how she connects social networks with brands.
Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.
See omnystudio.com/listener for privacy information.
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