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The Fall of Facebook's Influence
Amber Atherton, CEO of Zyper, discusses creating authentic content for consumers to combat influencer fatigue. She talks about the backlash against Facebook by Gen Z and how she connects social networks with brands.
Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.
See omnystudio.com/listener for privacy information.
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By Bloomberg
3.7
376376 ratings
Amber Atherton, CEO of Zyper, discusses creating authentic content for consumers to combat influencer fatigue. She talks about the backlash against Facebook by Gen Z and how she connects social networks with brands.
Hosts: Carol Massar and Jason Kelly. Producer: Doni Holloway.
See omnystudio.com/listener for privacy information.
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