The Fashion Brand Clinic Podcast

Back at the start of 2020 I began working with Vivien & I loved that she had some big dreams of where she wanted to take her UK made slow fashion brand inspired by 90's/00s fashion. Alot has happened since then & I don't think either of us could have predicted how quickly the brand grew

Vivien had been dreaming of creating her own clothing label ever since she opened up her Depop shop when she was just 15 and has been sourcing and selling items ever since. It's such a clever way to start because you get a good idea of what your customer likes and what sells well before you even start designing!

Vivien always found ideal pieces that weren't her size or they were just not the item she envisioned , so she decided to alter the items to her own style. The essence of VIVI WEI grew from her love for finding 90's/00s style clothing and how there isn't a slow fashion brand that emulates that perfect Y2K look that is so rare to find.

In this episode we discuss :

• starting a business during a pandemic

• how depop was the perfect launch pad for her business

• how vivien has worked with influencers to grow her brand in a short space of time

• what the first few months of launching a brand actually looks like!

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://www.viviwei.co.uk/

https://www.instagram.com/shopviviwei/

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

If you'd like to find out more about working together on your brand, click here

I'm sure lots of you already know my guest today but if not, let me tell you about alice Benham!

After leaving school, Alice worked as a self employed social media manager but very quickly realised it wasn't what she wanted to do long term! So she re-launched as a Digital Marketing Coach and made it her mission to work in a more sustainable way by empowering clients with her expertise, insight and accountability, rather than doing it for them.

She hosts a podcast called Starting The Conversation & was actually pivotal in helping me get this podcast off the ground! Alice also hosts workshops, courses & retreats for her clients in the digital marketing space so make sure you give her a follow!

In this episode we discuss :

• running a business on your own terms

• how its possible to be successful AND value driven

• alice's experience in finding her ideal audience

• if its important to have a face to the brand

• how important marketing is when you have a small business

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://www.instagram.com/alice_benham/

https://www.alicebenham.co.uk

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

If you'd like to find out more about working together on your brand, click here

A South London Makers Market was created by twin sisters Olivia and Daisy Tinker in December 2019. After hosting two incredibly successful real life markets in Crystal Palace, they pivoted online just one week after lockdown hit and have since hosted 14 online markets!

Daisy and Olivia set-up A South London Makers Market as a way to channel their passion for shopping small and highlight amazing creative talent in South London. Having lived in South London for the past decade, they both wanted to highlight these brands to more local people

The market has been a valuable lifeline for many of these small businesses, who often make most of their sales at real life market events. It has single-handedly kept many of these businesses afloat; offering them a creative, and lockdown-safe, way to sell their handmade products to a huge audience of international customers.

Daisy and Olivia now channel their (almost!) two decades' retail experience into helping small businesses succeed; using their unrivaled knowledge to propel small businesses forward, which is something they both feel incredibly passionate about

In this episode we discuss :

• How ASLMM came about

• Why it has been so incredibly successful in a short space of time

• What they look for when working with new brands

• Lots of success stories of brands that take part in their markets

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Vote for ASLMM in Holly Tucker's 'Independent Awards' here!

https://www.instagram.com/mwmakes/

https://www.instagram.com/sugarandcement/

https://www.instagram.com/squaresandthings/

https://www.instagram.com/deviantcookies/

https://www.instagram.com/theflowerandtheflea/

https://www.instagram.com/asouthlondonmakersmarket

https://www.asouthlondonmakersmarket.com/

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

If you'd like to find out more about working together on your brand, click here

Michelle is a health and wellness coach who is actually my sister in law! I asked her on to the podcast because she is one of the calmest, kindest people I know - who better to invite on to give us some advice on dealing with stress?! As we were recording and releasing this episode we're mid way through lockdown number 2 so I hope it's good timing if you are struggling with your mindset

this episode we discuss :

• 10 ways to deal with stressful situations with a focus on your mindset

• Why it's so important to believe the positive messages you tell yourself

• The power of finding what's right for you and your body

• Being careful about who you share your gratitudes with

• Focusing your energy on what you can control

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://www.instagram.com/commit2fitwithmichelle

You can also join Michelle's facebook group here!

https://www.facebook.com/groups/1137305569973440

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

If you'd like to find out more about working together on your brand, click here

Therese is the founder of Small Business Collaborative & offers you a helping hand to get a wholesale strategy in place, and to get your range into some lovely stockists.

She grew up in Sweden and studied Fashion and Textile design in Italy, before moving to the UK in 2007. A fun fact for this week is that Therese and I live in neighbouring villages in Bedfordshire so we take her dog for a walk every Monday morning :)

Therese has worked in sales in the home & gift industry since June 2008, selling novelty gifts, toys, stationery, beauty & home fragrance, homewares, table-top, pet products, and books. Her industry experience covers all types of retailers, from small independent gift and home stores such as Vinegar Hill, to fashion chains like Urban Outfitters and Topshop, department stores such as Liberty, Selfridges and John Lewis and online retailers such as Asos.com and Ocado (plus many more!).

In this episode we discuss :

• Why you may be better at sales than you think

• What using 'sales language' means

• Words to use and not to use in your sales copy

• Having the confidence to be direct when selling

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://www.smallbusinesscollaborative.co.uk/

https://www.instagram.com/small_business_collaborative/

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

If you'd like to find out more about working together on your brand, click here

Founded in April 2011 as a way of supporting British brands that manufacture their products in the UK, Make it British originally started as a blog, but has now grown to include a British brands directory as well as features on British craftsmanship and a resource for designers wanting to find manufacturers to make their products.

Kate also runs the manufacturing trade show Make it British Live! which attracts over 5,000 visitors from 17 different countries, all looking to make their products in the UK.

(Fun fact : I actually bunked off work one day in order to visit Kate's exhibition with my now good friend Catherine Erdly!)

In this episode we discuss :

• Kate's career history through buying and design

• How she launched Make It British 10 years ago

• The lessons she learnt starting a new business

• The reason why she launched Make It British

• What to expect from going to her trade show

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

If you're keen to grow your brand on socials, join my new course The Visibility Project here!

https://www.instagram.com/makeitbritish/

https://makeitbritish.co.uk/

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

If you'd like to find out more about working together on your brand, click here

This episode is based on an IGTV episode I did & updated it with some new lessons I learnt this year! It was actually really good to go back and take some of my own advice again! lol

I hope you enjoy!

xxx

In this episode I discuss :

• 10 things I've learnt after 2 years in business

• My upcoming course, The Visibility Project

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

If you're keen to get more visible on Instagram, join the waitlist for my brand new course …

https://www.elizabethstiles.co.uk/

https://www.instagram.com/elizabethstilesuk/

You can listen by clicking through to Apple Podcast here (episode goes live 15/10/20)

Remember to hit the subscribe button so you don't miss an episode!

If you'd like to find out more about working together on your brand, click here

This is something I'm asked about in most 1:1 client sessions so I wanted to share some quick tips on how I use hashtags to grow my account!

In this episode I discuss :

• My upcoming course, The Visibility Project

• Why you need to be using hashtags on your account

• Tips on how to use hashtags effectively

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

If you're keen to get more visible on Instagram, join the waitlist for my brand new course …

https://www.elizabethstiles.co.uk/visibilityproject

Lucy is a PR expert, author, teacher & founder of 'The Wern'. She set up her business in 2015 because she was completely disillusioned by how traditional agencies weren't servicing the independents in the way they needed.

Today, The Wern is a PR & design shop for startups, entrepreneurs and independent brands. The business is split across products, events, courses, coaching and an affordable agency. In the last six years, Lucy has worked with hundred of entrepreneurs including Jimmy's Iced Coffee & The Marshmallowist.

She uses her own profile to demonstrate how you can do your own publicity without spending a fortune on a big London agency.

In this episode we discuss :

• Why Lucy started The Wern

• What's the point of getting PR for your business?

• How PR can reach your business objectives & why it's different for everybody

• What Lucy did to grow her own personal brand online

• The things you need to set up your PR toolkit!

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

If you're keen to hype yourself on socials, join the waitlist for my brand new course - The Visibility Project here!

https://www.elizabethstiles.co.uk/visibilityproject

https://www.instagram.com/wernchat/

https://www.thewern.com/

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

After reposting one of Eve's images on my stories, we struck up a convo in the DM's and instantly hit it off!

As a trend forecaster and innovative knitwear designer, Eve drives to inspire, create and push for change in the fashion industry. Working with leading UK brands, she has experience in all areas of the design process:

• // reporting future macro influences

• // building innovative trend concepts

• // researching sustainable design innovations

• // creating new materials, shapes and knitwear silhouettes

• // designing fashion-forward knitwear ranges

She's now based in the creative hub of Berlin after having spent most of her design career in London. Her creative and lateral thinking stretches beyond the fashion industry, as she explores inspiration from art, history, interiors, lifestyle and more.

In this episode we discuss :

• Eve's career history in the fashion industry

• Where to look for trends for free

• The difference between shopping for yourself and researching trends

• What 2021 has in store following the shit show that was 2020!

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

You can keep in touch with Eve via the links below:

https://www.instagram.com/_thisistrend/

https://thisistrend.net/

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

If you'd like to find out more about working together on your brand, click here