The Fashion Brand Clinic Podcast

The Fashion Brand Clinic Podcast

By elizabeth stilesArtsFashion & BeautyDesign
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The Fashion Brand Clinic Podcast episodes

  • 047 - WTF Is A Tech Pack?! With Fashion Designer Lottie Woods

    After graduating from Nottingham Trent Uni in Fashion Design, she moved to London to pursue her career as a designer. After seven years of honing her craft and learning through working within well-respected suppliers, she felt ready to offer my skills as a freelancer.

    She's designed multi-products and graphics for many commercial brands, Topshop, Miss Selfridge, George Asda, and Primark, to name a few. Now, she helps others bridge the gap between initial ideas to finalised garments.

    She's always had a passion for designing with customers in mind. It is more than trends, it's about problem solving, attention to detail and understanding how to create fit for purpose garments and of course with sustainability in mind.

    In this episode we discuss :

    • Lottie's passion for commercial products & designing products people actually want to wear!

    • What a tech pack is (it's also called a technical design pack or design spec)

    • How a tech pack can save you time and money!

    • Some funny stories about when tech packs have gone wrong in our careers!

    • Lottie's new project she's been working on with Sara Collins

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with Lottie via the links below:

    https://www.lottiewoodsdesign.com/

    https://www.instagram.com/lottiewoodsdesign/

    Lottie & Sarah's new course is now open for enrolment if you'd like to join, I know it will be amazing!

    https://www.sarahelencollins.com/services-2

    listen

    You can listen by clicking through to Apple Podcast here

    Remember to hit the subscribe button so you don't miss an episode!

    contact me

    If you'd like to find out more about working together on your brand, click here

    46 min
  • 046 - Are You Emotionally Ready To Become Richer? With Jen @ The Money Medium

    Jen MacFarlane, otherwise known as The Money Medium, is both a money mentor and a master of the subconscious mind. I first met her through Sarah Akwisombe when she launched her Money & Manifesting course about 3 years ago & fell in love with her messages!

    She works with women who want to transform their beliefs about money and shift the physical, emotional and energetic blocks that stand between them and their ability to manifest the lives they desire.

    Through her work, Jen uses a rich mix of hypnosis, mindfulness, meditation, reprogramming, self-mind control, the laws of the universe, online business creation and financial intelligence, combined with her innate gifts of empathy and intuition to clear her clients' energy and help them reprogram their wealth paradigms.

    In this episode we discuss :

    • A piece of advice Jen gave me to help leave my job

    • How Jen works with her clients to increase their wealth

    • Common mistakes people make in blocking their own financial growth

    • How resistance may be showing up in your life & how to overcome it

    • A little sprinkle of magic too!

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with Jen via the links below:

    https://www.instagram.com/themoneymedium/

    https://themoneymedium.com/

    Jen's new course Money on Tap is now open for enrolment if you'd like to join, I know it will be amazing!

    https://themoneymedium.com/money-on-tap/

    listen

    You can listen by clicking through to Apple Podcast here

    Remember to hit the subscribe button so you don't miss an episode!

    58 min
  • 045 - Manifesting What You Want With Claire @ Archive12

    Claire @ Archive 12 and I have been chatting in the dm's for months (maybe even years actually!) so when she asked to come on the podcast to talk about manifestation, it was a big fat YES! I'm a relative newbie to the world of manifesting and find it absolutely fascinating. Even though there is still a little bit of scepticism there's definitely things in my life that have no other other explanation other than magic!

    In this episode we discuss :

    • What even is manifesting

    • Some CRAZY stories that Claire has manifested

    • The power of gratitude & vision boards

    • How you can block yourself with your limiting beliefs

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with Claire via the links below:

    https://www.instagram.com/archive12/

    https://www.archive12.com/

    listen

    You can listen by clicking through to Apple Podcast here

    Remember to hit the subscribe button so you don't miss an episode!

    contact me

    If you'd like to find out more about working together on your brand, click here

    50 min
  • 044 - Scaling Your Business Overnight With Megan Crosby

    I'm so excited to share this episode with you because Megan has been on a big journey over the past couple of months! Her business absolutely exploded over lockdown due to some serious hard work, determination and an incredible piece of press in Elle magazine!

    This is Megan's first podcast interview so it's always extra exciting to get an exclusive look into the BTS of someone's business!

    In this episode we discuss :

    • How Megan first realised she wanted to be a designer

    • The first steps she took to bring her brand to life

    • What a typical day looks like for Megan

    • How she builds a range to create a cohesive collection

    • Her advice on where to start if you want to follow in her footsteps!

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    https://www.instagram.com/sophiewardstudio/

    https://www.instagram.com/hand_and_palm/

    https://www.instagram.com/petalandbird/

    You can keep in touch with Megan via the links below:

    https://www.instagram.com/bymegancrosby/

    https://bymegancrosby.com/

    The Sellf Belief Sessions is now open for enrolment! If you'd like to join the 5 week training programme, click here!

    listen

    You can click through to Apple Podcast here

    Remember to hit the subscribe button so you don't miss an episode!

    contact me

    If you'd like to find out more about working together on your brand, click here

    42 min
  • 043 - Building A New Brand With Your Best Friend with @shopfleuri

    Hilary & Kirsten reached out to me on instagram to come on the podcast & wanted to discuss building a new brand with your best friend which really caught my attention!

    Fleuri was born in the heart of Los Angeles by Hilary & Kirsten who worked together at the same fashion company. One had a knack for business while the other was skilled in design, but their shared passion was collecting timeless jewellery pieces.

    They spent hours each week after work in the jewellery district of L.A., asking for advice, researching gems, and trying not to feel intimidated by the giant man-run jewellery companies that seemed to be the only successful operations in the area. While both struggling to pay rent in the expensive city and living pay check to paycheck, they thought of the women before them that had taken an ounce of courage and turned it into a triumph. With only $200 in hand, they jumped head first into creating Fleuri.

    Fleuri's pieces are not meant to be trendy or temporary. Kirsten and Hilary wanted to make jewellery pieces that could be heirlooms for years to come. Each piece is made by hand, using locally sourced materials to create the pieces they had always dreamt of. They name each piece after a historic woman that has inspired them to follow their ambitions and take a leap of faith.

    In this episode we discuss :

    • How Hilary & Kirsten met (it's a funny story!)

    • The story of how they both left their jobs in fashion to start a brand

    • Running a business when they now live 16 hours away from each other

    • The experiences they encountered starting in a male dominated experience

    • How BLM & Covid have affected their business

    • Where they take inspiration from & what they have planned for the future!

    BTW you can hear Hilary's dog at the beginning as she has a cone on but we fix it after a couple of mins!

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with Shop Fleuri via the links below:

    https://www.instagram.com/shopfleuri

    https://www.shopfleuri.com The Sellf Belief Sessions go live on 31st August to the waitlist which you can join here

    listen

    You can listen below or click through to Apple Podcast here

    Remember to hit the subscribe button so you don't miss an episode!

    contact me

    If you'd like to find out more about working together on your brand, click here

    53 min
  • 042 - Creating Window Displays With Katie Brew

    Katie and I went to uni together to study fashion retail buying but our careers have gone in different directions! I thought it would be fun to speak to Katie and share her story about how she left buying and transferred to a completely different role! Katie is actually living in Germany at the moment as she works for a large retailer out there (we can't name it otherwise she has to fill in loads of boring paperwork and tbh she cba!) haha!

    Her stories that she shares in this episode are so honest & I'm super grateful to her for that! I know that whenever she says 'for example' that its actually something that she's had to do for a wacky boss or client!

    In this episode we discuss :

    • How Katie moved out of the buying industry due to not enjoying it

    • The resilience needed to get into an industry you know nothing about

    • The crazy projects she's been asked to work on for brands such as Harrods, Selfridges, Dior & Nike (to name a few!)

    • The skills needed to work in a job that has so many moving parts

    • What the process is to go from an idea to an installation

    • What a critical path is & why it's the key to success

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    Katie is starting a brand new business which is really exciting so stay tuned with what she has planned!

    you can keep in touch with katie via the link below:

    https://www.instagram.com/make_and_display/

    https://www.linkedin.com/in/katie-brew-09652119/

    listen

    You can listen below or click through to Apple Podcast here

    Remember to hit the subscribe button so you don't miss an episode!

    contact me EPISODE 42 - KATIE BREW

    If you'd like to find out more about working together on your brand, click here

    1 hr
  • 041 - Getting Started on TikTok with Vanessa Daniels

    Vanessa and I met online, she's a content creator for Instagram, YouTube & TikTok! YouTube is her priority day to day but in this episode we really focus in on TikTok because it's growing SO quickly!

    Grab your phone whilst listening to this episode because we run through all the features on the app to show you how to use it. We cover everything from important hashtags to creating viral videos!

    In this episode we discuss :

    • the reason vanessa got into content creation

    • how to use tiktok as a total beginner

    • talking through the individual features & pages of the app

    • the differences between tiktok and instagram

    • tips on creating quick, compelling content!

    Vanessa also has her own clothing line called Nyla Rei which I've helped her grow over the past year & we've recorded a YouTube video together before which I've linked below! Vanessa asked her audience for some questions about starting a fashion brand which we answer in detail

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    The video I did with Vanessa on starting a brand!

    https://www.youtube.com/watch?v=j4lWs9RNN2w

    you can keep in touch with vanessa & her brand nyla rei via the links below:

    https://www.youtube.com/c/VanessaDaniels/

    https://www.instagram.com/vanessardaniels/

    https://www.nylarei.com/

    listen

    You can listen below or click through to Apple Podcast here

    Remember to hit the subscribe button so you don't miss an episode!

    EPISODE 41 - VANESSA DANIELS contact me

    If you'd like to find out more about working together on your brand, click here

    43 min
  • 040 - Elizabeth Stiles - So You Want To Start A Fashion Label?

    This solo episode is me reading my article that was featured in The Delicate Rebellion magazine! I was incredibly excited when Hannah asked me to write this in my natural tone of voice and keeping it light hearted!

    The Delicate Rebellion is a beautiful print publication to challenge the mainstream media's portrayal of women and to bring your peepers back from screen to print.

    Last year, Hannah launched The Collective, an online community that pairs the wild ones featured in the mag with the readers to provide a community with the added benefits of mentorship, online workshops, support and encouragement.

    With collaboration at the heart of everything, she also runs workshops and meet-ups across the UK to bring the community together for real life hangs, because there's more to life than social media #PRAISEBE.

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    16 min
  • 039 - The Scrunchie Queen Emma @ Beautie UK

    This episode of the podcast is slightly different to the rest of them - it's the first one I've ever recorded with the addition of alcohol for one! But also Emma is one of my closest friends and we speak every hour of the day about food, cats, instagram & money!

    Emma is the creator of Beau Tie, a luxury men's accessories brand that started back in 2012, born from a love of fabrics, and men's style. After 9 months of working on it around her job, I took the plunge to take it on full time. Her brand mission is to provide luxury and carefully crafted accessories that will be well-loved, and re worn time and time again.She loves to create a range of products to help you express your individuality, whether that be through day to day style, smart occasions or on your wedding day. She tries to encourage a greener approach to business by using vintage and reclaimed fabrics when possible, as well as sourcing from small independent fabric shops too. Her products are particularly popular in America and she's sold a product to every state in the USA!

    In this episode we discuss :

    • How we became BFF's over instagram & moved our friendship to IRL

    • Staying motivated when working for yourself

    • Manifestation, woo woo magic & trusting the process

    • Pivoting your business during lockdown

    • Getting over your fear of talking on stories

    • Having your insta account hacked & starting again from zero!

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links you can keep in touch with emma via the links below:

    https://www.beautieuk.com/

    https://www.instagram.com/beautieuk_/

    contact me

    If you'd like to find out more about working together on your brand, click here

    1 hr 8 min
  • 038 - Crowdfunding During a Pandemic with Kayleigh @ Bind London

    During the BLM movement, I came across Kayleigh's page via Katie Ramsingh's instagram & couldn't be happier about it! Kayleigh's positive energy & vibrant motivation on her crowdfunding page was contagious so I got in touch about her being on the podcast.

    She was frustrated when shopping for headwear & the fact there wasn't anything for her hair type on the market so she created her own.

    Bind London is a culturally inclusive headwear range includes two bands, a head scarf, head wrap, hijab and durag which is currently in production due to launch this summer!

    In this episode we discuss :

    • How Kayleigh came up with the idea for her business

    • Her Power Hour each morning

    • Which products Kayleigh's launching

    • The Natwest Back Her Business Crowd Funding process

    • How she used LinkedIn to reach her target

    • Launching a business during a world pandemic & racial movement

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    https://metro.co.uk/2020/05/14/woman-designs-fitness-durags-headscarfs-encourage-women-colour-work-12698621/

    https://www.waterstones.com/book/slay-in-your-lane/yomi-adegoke/elizabeth-uviebinene/9780008306304

    You can keep in touch with Kayleigh via the links below:

    https://www.instagram.com/kayleighbenoit_

    https://www.instagram.com/bindlondon

    https://www.bindlondon.com

    contact me

    If you'd like to find out more about working together on your brand, click here

    39 min

About The Fashion Brand Clinic Podcast

From the publisher's feed

The Fashion Brand Clinic is a podcast for fashion founders who are ready to scale beyond six figures and build brands that actually last.