The Fashion Brand Clinic Podcast

The Fashion Brand Clinic Podcast

By elizabeth stilesArtsFashion & BeautyDesign
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The Fashion Brand Clinic Podcast episodes

  • 037 - Olivia Rose The Label on Selling Out, Selfridges & TikTok

    I'm sure lots of you already know, follow & love Olivia Rose The Label; her brand has grown so quickly & has a serious cult following online.

    Olivia hand makes everything from her studio in Scotland after being inspired to sew by her grandma Beryl. Fast forward a few years and she has to close her shop on a regular basis due to it being so popular!

    Olivia was approached by a buyer in Selfridges & asked me to accompany her to the meeting & it was a roaring success! We've stayed in touch since and absolutely loved interviewing her

    In this episode we discuss :

    • How Olivia started her brand and where her passion for sewing started

    • What happened when she was invited to meet the Selfridges buyers

    • Creating a strong brand aesthetic that people know Olivia for

    • The importance of re - purposing content for her online audience

    • Breaking into TikTok and what to share on the platform

    • Charging your worth!

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with Olivia via the links below:

    https://oliviarosethelabel.com

    https://www.instagram.com/oliviarosethelabel

    contact me

    If you'd like to find out more about working together on your brand, click here

    52 min
  • BONUS EPISODE! Erasing Negative Thoughts to Achieve Success

    Sophie & I recorded this episode over Zoom to share our personal experiences on how we overcame negative thought patterns to achieve what we wanted in life

    It was after we did an IGTV that hit 3,000 views so we know there's lots of you who are getting in your own way because of these mean voices in your head!

    Whether its leaving your job, taking your more business seriously or making more sales - hopefully there will be some lightbulb moments in here for you!

    (P.S. Sophie is in Bali so it's a tiny bit glitchy at the start)

    The Sellf Belief Sessions are open for enrolment until Friday 4th September 2020 @ 22:00 GMT and the link to join us is here

    https://www.sophiefrench.co/selfbelief

    This is for you if :

    • you know you're carrying old stories + beliefs that are keeping you stuck in self-sabotaging behaviour and you want to unpick them + breakthrough them once and for all

    • you know underneath it all that your low self-belief and negative self-talk is stopping you from making decisions that will seriously serve you

    • you're holding yourself back from speaking up or sharing what you do because of fear of what other people will think and you know it's time to break the cycle

    • you're DONE with not making the money you want because you know deep down you don't feel you 'can'

    • you're exhausted by all the noise online and want to stay in your own lane and believe in yourself with everything you've got

    • you're so ready to stop over-thinking every. single. thing. to the point of paralysis and want to learn to trust yourself and take action!

    We can't wait to see you inside the group!

    x

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    28 min
  • 036 - "humanity is always on brand" with Rhea Cartwright

    It took me circa 4 seconds to know who I wanted to discuss the topic of social injustice with on the podcast - Rhea Cartwright

    Rhea & I met last year for a 1-1 session making a plan on how she was going to leave her 9-5 … fast forward a year and she's writing for publications such as Refinery29 & Dazed - how inspiring!

    Rhea was so kind to make herself available at short notice to discuss the topic in detail; she shares her views on how the fashion industry has reacted to the death of George Floyd and the topic of racism which has been an issue in the industry for years.

    In this episode we discuss :

    • How Rhea called out online publications to address the current situation

    • Which brands have done well and who's missed the mark

    • Why it's no longer acceptable for brands to remain neutral at times like this

    • The difference between tokenism and authentic action

    • Advice for brands going forward on how they can contribute to change

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with Rhea via the link below:

    https://www.instagram.com/its_rhea/

    Contact Me

    If you'd like to find out more about working together on your brand, click here

    1 hr
  • 035 - Killer Copy Tips By Fashion Writer Katie Ramsingh

    As alot of my previous guests, Katie and I met on instagram and hit it off straight away in the DM's!

    She is a copywriter helping fashion and beauty brands to succeed by getting their content spot on.

    Katie began her career in fashion journalism and whilst it was fun attending press days and eating tiny fashion week canapés, she was itching to get out and explore the world, so packed in the 9-5 and went to live in the rainforests of borneo for a bit.

    What started out as a small trip of self-discovery quickly turned into several years of travelling while also trying to establish herself as a freelance copywriter.

    She now has 9 years industry experience under her belt and ready to help you with all things copy related!

    In this episode we discuss :

    • What Katie's experience has been in the industry so far

    • Her favourite part of her job

    • What a typical day looks like for a copywriter

    • Common mistakes she sees people making in their copy

    • Some top tips on how you can add some personality into your website!

    PS Katie's mic is hitting against her jumper at the beginning so we have a quick outfit change after a couple of mins

    She also recently launched her 99 killer copy tips for fashion & beauty brands which you can sign up for on her website!

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with Katie via the links below:

    https://www.katieramsingh.com/

    https://www.instagram.com/katieramsingh/

    contact me

    If you'd like to find out more about working together on your brand, click here

    36 min
  • 034 - Fran At The Pattern Room London

    Fran & I have followed each other on insta for months and share alot of the same clients so we thought it would be a good idea to have a chat on the podcast about all things pattern cutting!

    This is an essential part of the sampling process which enables a sketch to transform into a 3D garment

    Fran's experience in the industry is very impressive having worked for brands such as JW Anderson, Shrimps & Illustrated People

    Fran now owns The Pattern Room London which is a sampling studio in South East London working with independent brands to bring their samples to life!

    In this episode we discuss :

    • Why pattern cutting is a key process to go from a sketch into a 3D garment

    • Fran's experience in the fashion industry so far

    • How she supports independent businesses in the sampling stages

    • Tips on how you can start pattern cutting at home

    • Common mistakes she sees when working with clients

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with Fran via the links below:

    https://www.instagram.com/thepatternroomlondon/

    https://thepatternroomlondon.com/

    contact me

    If you'd like to find out more about working together on your brand, click here

    28 min
  • 033 - From Knitwear Designer To Fashion Blogger With Iamkristabel

    Kristabel is a style-obsessed, food-loving Londoner. She started the blog 'I Want You To Know' during her Fashion Knitwear degree in 2008.

    Fast-forward over ten years and it's evolved into a hub of eclectic fashion, travel and lifestyle content.

    Her background is in knitwear design & she interned in New York, showed at Graduate Fashion Week and gained experience in a High Street design position.

    After finally satisfying the backpacking itch at age 25, she decided to establish a portfolio career in blogging, public speaking and social media consultancy.

    In this episode we discuss :

    • Kristabel's earliest memories of fashion

    • Making the transition from designing to a full time blogging career

    • Living a multi - hyphenate career in 2020

    • Dealing with comparison and self doubt as a freelancer

    • What Kristabel is excited to blog about going forward

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with Kristabel via the links below:

    http://iwantyoutoknow.co.uk/

    https://www.instagram.com/iamkristabel

    contact me

    If you'd like to find out more about working together on your brand, click here

    49 min
  • 032 - Building Unshakeable Confidence with Kira Matthews

    Kira is a creative mindset and money coach, podcaster and speaker. After working as a freelance stylist for Dazed, Paul Smith, Asos & ES Magazine, she specialises in helping fashion stylists crippled with self-doubt and fear grow their business and connect with clients that excite them!

    Her community goes nuts for her high vibe, albeit slightly woo woo, energy and her commitment to empowering creatives! She guides them on how to get the income and pay they deserve by creating an unstoppable mindset.

    When she's not coaching people on their money drama, she's chatting to creative entrepreneurs on her own podcast Bold, Brilliant and Broke - I'm going to be a guest very soon so keep an eye out for that!

    In this episode we discuss :

    • Why Kira transitioned from styling to coaching

    • Being creative & making money are not mutually exclusive

    • Common themes Kira deals with when working with clients

    • Kira's tips on manifestation

    • How to use journalling as a free method of self reflection

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    https://remindstudio.com/

    You can keep in touch with Kira via the links below:

    https://www.kiramatthews.com/

    https://www.instagram.com/kirathebold/

    contact me

    If you'd like to find out more about working together on your brand, click here

    38 min
  • 031 - Kool & Konscious - An Ethical Fashion Online Marketplace

    Eva and Bory are the co-founders of online marketplace Kool & Konscious & I first met them at The Drapers Sustainable Fashion Conference

    KK aims to eliminate the environmental and moral footprint of the fashion industry by providing access to the world's largest selection of sustainable and ethically sourced products gathered in a well-curated, operationally excellent and technologically advanced marketplace.

    Bory is a fashion-tech entrepreneur who's passion is to eliminate the environmental and moral footprint of the fashion industry through facilitating the transition towards a circular fashion economy.

    Bory also ft on Forbes 30 under 30!

    Eva is co-founder of contento.tech, a crowd-based content generation platform that helps businesses grow faster and expand to new markets without the high risk of hiring and managing a dedicated content team. Eva is a digital entrepreneur, previously a co-CEO, Products & Markets, at Fashion Days Group – a multi-brand online retail business with over 6 million clients in the CEE region.

    In this episode we discuss :

    • How Eva & Bory met to collaborate on this online marketplace

    • What circular fashion means to them & how they use technology to measure that

    • Leading with a purpose when building a social impact company

    • What those first days looked like when launching a brand new tech company

    • Why you should make the most of technology that's already available to you

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    You can keep in touch with KK via the links below:

    https://koolandkonscious.com/

    https://www.instagram.com/koolandkonscious/

    contact me

    If you'd like to find out more about working together on your brand, click here

    The link for the 4 week course is here

    https://www.elizabethstiles.co.uk/shop/fashioncourse

    47 min
  • 030 - Hosting a Podcast & Coronavirus' Impact on the Industry with @fashionoriginatorspodcast

    Stephanie is the first person I connected with once I took the leap into consulting and asked to be a guest on her podcast Fashion Originators & I was genuinely shocked when she said yes because her guests have been INSANE! (The founder of Lulu Lemon & the founder of AntiBad to name a few!)

    It's taken me just over a year and a half to return the favour to Stephanie because I wanted to speak with her about something juicy and what's more juicy than something which is affecting the global economy?

    I've been steering clear of the C word on the podcast so far but this episode is focused around Coronavirus & the impact on the fashion industry.

    In this episode we discuss :

    • Stephanie's career in the industry

    • Why she started a podcast, her top tips for starting one & pitching to be interviewed

    • The opportunities for small businesses during this time

    • Why the mediocre brands have fallen into administration

    • How the fashion calendar might re-align to people's spending habits

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    links

    https://www.elizabethstiles.co.uk/shop/fashioncourse

    https://www.instagram.com/joshuajsmall/

    https://www.instagram.com/chiaraferragni/

    https://www.instagram.com/class_les/

    https://www.instagram.com/viviendepop/

    https://www.net-a-porter.com/

    https://www.theoutnet.com/

    https://www.farfetch.com/

    You can keep in touch with Stephanie via the links below:

    https://www.instagram.com/fashionoriginatorspodcast

    https://www.fashionoriginators.com/

    contact me

    If you'd like to find out more about working together on your brand, click here

    The link for the 4 week course is here

    https://www.elizabethstiles.co.uk/shop/fashioncourse

    54 min
  • 029 - 12 Tips to Overcome Self Doubt

    This podcast was based on a blog post which I wrote a while ago

    Self doubt has got to be one of the biggest things that hold us back as creatives.

    It can block all your creative flow as these thoughts have the ability to take over and override any positive ones

    Your brain is wired to look out for danger and keep you safe, so to try something new or pushing yourself outside of your comfort zone feels really scary!

    Therefore to reach those 'scary' places in life, you have to go against that primal instinct in order to succeed

    In this episode I share 12 tips to overcome self doubt

    Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

    I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

    As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

    However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

    In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

    For example …

    *Do you regularly update your website and analyse your competitors' pricing?

    *Do you frequently update your website's content and product offerings to keep customers engaged?

    *Does your fashion brand have a content marketing strategy?

    Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

    Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

    contact me

    If you'd like to find out more about working together on your brand, click here

    11 min

About The Fashion Brand Clinic Podcast

From the publisher's feed

The Fashion Brand Clinic is a podcast for fashion founders who are ready to scale beyond six figures and build brands that actually last.