The Fashion Brand Clinic Podcast

I met Heather through LinkedIn and couldn't believe what an incredible platform she'd created with Sourcing Playground.

Having been a buyer herself, she knew there was a problem in the industry through connecting manufacturers to retailers and vice versa. After spending a fortune on travel going to different sourcing shows around the world, she thought 'why is this not online' ?!

With Sourcing Playground, she has flipped the traditional model on it's head so that the retailer uploads a project and the manufacturers effectively bid for your business - it's like match.com but for factories and retailers!

Heather is also the sponsor of the podcast so it totally made sense for her to be guest of honour and share her wonderful knowledge of the sourcing industry & how to work best with manufacturers!

In this episode we discuss :

• Heather's career history to date

• Why she launched Sourcing Playground & how you can use it

• Best practises when working with a factory

• The huge topic of sustainability!

The podcast will be taking a short break over Christmas and New Year but will be back in January 2020!

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Order Confirmation Sheet

https://www.elizabethstiles.co.uk/shop/order-confirmation-sheet-for-you-amp-your-factory-excel-template-1

Examples of what a design tech pack looks like

https://www.pinterest.co.uk/elizabethstilesuk/technical-design-packs

Tradeshow

Avantex - https://avantex-paris.fr.messefrankfurt.com/paris/en.html

Certification

> GOTS - https://www.global-standard.org/

Social compliance certification (ethical)

> WRAP - http://www.wrapcompliance.org/

> SA8000 - http://www.sa-intl.org/index.cfm?fuseaction=Page.ViewPage&PageID=1689

Certified audits

BSCI - https://www.amfori.org/content/what-we-do-0

SMETA - https://www.sedexglobal.com/smeta-audit/

Remake – https://remake.world/

You can keep in touch with Heather via the links below:

WEBSITE https://sourcingplayground.com/

TWITTER https://twitter.com/SourcingPG

FACEBOOK https://www.facebook.com/sourcingplayground/

INSTA @sourcingplayground

LINKEDIN https://www.linkedin.com/company/sourcing-playground

Sustainability questionnaire - https://en.sourcingplayground.com/accelerating-sustainability/

Managed service –

https://en.sourcingplayground.com/sourcing-project-management-for-brands/

This episode is sponsored by Sourcing Playground

Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical

& sustainable manufacturers – think match.com but for retail!

Post your project for free & let the suppliers come to you

On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand

Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project

will only be viewed by the factories & hidden from public view

Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox

If you'd like to find out more about working together on your brand, click here

Last year I wrote on my dream guest list that I wanted to record an episode with someone from WGSN or Drapers. Then I went to speak at Fashion SVP which is a trade show to meet manufacturers from all around the world. I saw a stand called TheIndustry.Fashion and met the founder Lauretta Roberts

She was telling me about her experience and funnily enough she was the former editor of Drapers & director of WGSN - you can imagine my eyes lit up by this point! I followed up with Lauretta and asked if she wanted to be a guest on the podcast and she very kindly offered her time to record this episode

TheIndustry.fashion is a brand new intelligence-led media & events business targeting fashion industry professionals & their aim is to provide a new generation insights, intelligence and events business for the new generation of fashion business. The business was founded by Lauretta Roberts and Antony Hawman, a former director of Birchbox and My-wardrobe.com and a publishing manager of Drapers.

In this episode we discuss :

• making fashion intelligence & data accessible to the creative industry

• pitching for investment & what they look for

• why being kind can take you a long way in your career path

• the lessons Lauretta learnt from her previous roles at Drapers & WGSN

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

You can keep in touch with Lauretta via the links below:

https://www.theindustry.fashion

https://www.drapersonline.com

https://www.wgsn.com/en

https://savanta.com/

This episode is sponsored by Sourcing Playground

Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical

& sustainable manufacturers – think match.com but for retail!

Post your project for free & let the suppliers come to you

On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand

Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project

will only be viewed by the factories & hidden from public view

Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox

If you'd like to find out more about working together on your brand, click here

Jane Hamill is SO passionate about fashion, sales and helping brands make money - HELLO! A woman after my own heart.

Jane's tagline is "Create a Simple Marketing Plan / Build Your Following / Get Consistent Sales"

She's also really funny so it was a pleasure to record the episode with her

Jane had a womenswear line for 14+ years and owned her Chicago boutique for the same time period. She sold the Jane Hamill line in her own shop and wholesaled to Bloomingdale's, Saks, Macy's & hundreds of boutiques across the country. She's also featured on CNN, InStyle & FOX national TV! Jane started started Fashion Brain Academy and Jane Hamill Consulting in 2010 & helps creative entrepreneurs make a great living via online courses, business coaching programs, and public speaking

In this episode we discuss :

• how to get more sales for your business as a direct to consumer brand

• understanding who your customer is & how to actively attract them

• how to make people care about your business with your messaging

• why you need a solid content marketing strategy

• the importance of building your own list

• explaining sales funnels, lead magnets & why you need them

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

You can keep in touch with Jane via the links below:

https://janehamill.com

https://www.instagram.com/janehamillchi

https://www.janehamill.com/thefashionfeed

I also featured on Jane's podcast - Imperfect Action which you can listen to here!

https://podcasts.apple.com/us/podcast/quitting-your-day-job-to-build-business-your-dreams/id1125412597?i=1000451496675

You can listen below or click through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

This episode is sponsored by Sourcing Playground

Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical

& sustainable manufacturers – think match.com but for retail!

Post your project for free & let the suppliers come to you

On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand

Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project

will only be viewed by the factories & hidden from public view

Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox

If you'd like to find out more about working together on your brand, click here

This week I'm joined by fabric expert Katie Towle - she's a woven fabric designer & sourcing expert having worked for some of the biggest retailers in the UK

I met Katie when we were both at Next nearly 10 years ago & bonded over a shared love for fashion & dread for public speaking (although we've now both conquered the fear - FINALLY!) We moved to London around the same time and have stayed in touch ever since :)

In this episode we discuss :

• the role of a fabric sourcing team in a retailer

• how to choose the right fabrics for a garment

• spotting fabric trends and what's in store for 2020

• best practises at fabric trade shows

• where to buy fabric

• what each country's fabric specialism is

• discussing Katie's worldwide travels when fabric sourcing!

• we launch into a full blown fabric lesson with the differences between fibre & fabric / woven & jersey

• Katie's side hustle as a swap shop event organiser!

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

You can keep in touch with Katie via her insta link below:

https://www.instagram.com/bykatietowle/

This episode is sponsored by Sourcing Playground

Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical

& sustainable manufacturers – think match.com but for retail!

Post your project for free & let the suppliers come to you

On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand

Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project

will only be viewed by the factories & hidden from public view

Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox

If you'd like to find out more about working together on your brand, click here

Episode 14 of The Fashion Feed podcast is with Lucy Hitchcock of Sassy Digital. I met Lucy in a networking group called The Coven where I saw she'd launched her podcast 'Winging It' which is great!

She runs Sassy Digital which is a marketing 'agency' designed to be an extension of your team, and one of their strengths from the beginning has been fitting seamlessly into client's businesses.

Sassy Digital has been managing social media accounts, building brands and websites since 2014 and in that time they've worked with plenty of talented people and extraordinary brands.

Lucy has built the websites for some big players such as Sarah Ashcroft's SLA label and Stay Wild Swim so has since accrued a number of up and coming fashion brands as clients!

It's great having a big audience to sell to but I wanted to speak to her about how to launch a fashion brand with a relatively small following.

I went to meet Lucy at a co-working space where we recorded an episode for her podcast followed by me interviewing her for The Fashion Feed which was her first ever podcast interview as a guest! I'm sure you'll agree that she was a natural & gave away so much advice for new brands

In this episode we discuss :

• which social platforms should be your priority when launching

• how to grow your audience on and offline

• the importance of community when starting out with something new

• how facebook groups can help ease anxiety around business hurdles

• which web platform is best for you as a fashion brand

• tips on how to write blogs for good SEO purposes

• how to break the formatting on Mailchimp & design emails that are on - brand

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://www.instagram.com/fashionassistants

https://www.slathelabel.com

https://staywildswim.com

https://www.shopify.co.uk

https://www.squarespace.com/

You can keep in touch with Lucy via the links below:

https://www.sassydigital.co.uk/

https://www.instagram.com/sassydigital/

https://www.instagram.com/lucyhitchcock_/

If you'd like to find out more about working together on your brand, click here

This episode is sponsored by Sourcing Playground

Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical

& sustainable manufacturers – think match.com but for retail!

Post your project for free & let the suppliers come to you

On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand

Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project

will only be viewed by the factories & hidden from public view

Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox

You asked and I listened!

A few weeks back, I did some insta polls asking what you'd like from the podcast and I was blown away with the amount of people asking for a solo episode … so here it is!

In this episode I share with you my career history so far & something I've taken from each business I've worked for. It's quite unsual to have worked in so many different businesses across buying AND supplying so I hope you find it insightful to get a behind the scenes look at the industry!

I share what I learnt about school, uni, Next, ASOS, Asda, Miss Selfridge, NEW girl ORDER, Huge Boss & more!

I discuss :

• My love of fashion from an early age

• What it looks like to have a career in the fashion buying industry

• Tips and tricks I've learnt along the way about how to deal with difficult situations

• A lesson learnt from each business I've worked in

• A brief insight into the life of a buyer (would love to do this one in more detail, I'll save that for an upcoming episode!)

• How my experiences have shaped my purpose within the work I do now

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

FIND YOUR INTERN

If you'd like to find out more about working together on your brand, click here

You can book in for a free 20 minute discovery call here

You can listen below or click through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

This episode is sponsored by Sourcing Playground

Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical

& sustainable manufacturers – think match.com but for retail!

Post your project for free & let the suppliers come to you

On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand

Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project

will only be viewed by the factories & hidden from public view

Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox

I would welcome any feedback on the podcast so please leave a review or drop me a message and let me know your thoughts!

Originally from El Salvador, Caro now lives in London and I met her in a facebook group when we were prompted to say what our skills were & if they'd be beneficial to anyone else in the group

I needed advice on email marketing and Caro wanted to speak to someone in the fashion industry for advice on launching a fashion brand - funnily enough she became my first ever client!

After realising we were both based in North London, we'd meet by Camden Lock to help each other out but it quickly formed a friendship that was way past a simple skill swap

I wanted Caro on the podcast because people always ask me 'how do you ACTUALLY start a fashion brand?'

Caro is coming up to her first year and I knew she'd be really honest and articulate in what those first days of starting a brand look like! She also has the most amount of fire and passion when explaining her brand which is incredibly infectious and inspiring - I know it will give you goosebumps!

In this episode we discuss :

• how to embrace your creativity despite other people's opinions

• all the doubtful feelings that appear when you're launching a fashion brand

• practical exercises to try so you can get your ideas out of your head

• her purpose with the brand & working towards something bigger than yourself

• Caro's passion for supporting Latin American women and how she helps the community

• how the brand has healed some demons from her past

• how to name your brand and what feelings arise when naming it after yourself

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

No Bull Business School Facebook Group

The Artist's Way Book

You can keep in touch with Caro via the links below:

https://carogomez.com

https://www.instagram.com/carogomez_london/

If you'd like to find out more about working together on your brand, click here

This episode is sponsored by Sourcing Playground

Sourcing Playground is an online platform making it easier for brands to connect with compliant, ethical

& sustainable manufacturers – think match.com but for retail!

Post your project for free & let the suppliers come to you

On the platform you can easily compare quotes & factory profiles to choose the right supplier for your brand

Sourcing Playground are offering a free upgrade to The Fashion Feed listeners which means your project

will only be viewed by the factories & hidden from public view

Go to www.sourcingplayground.com to check it out & mention The Fashion Feed in the chatbox

If you'd like to find out more about working together on your brand, click here

I would welcome any feedback on the podcast so please leave a review or drop me a message and let me know your thoughts!

Episode 11 is with Jason Nelson, an experienced fashion e-commerce director

Apart from that, he's actually my brother in law so it was a pleasure to record! Jason got me work experience in the marketing department at fashion brand ASOS about 14 years ago so we discuss what it looked like to work there all those years ago!

Apologies for my computer not being on silent & wire jiggling, you'd think I'd have that sorted by episode 11! There's also a slight technical glitch towards the end but hopefully you still enjoy the episode!

In this episode we discuss :

• Jason's career history spanning ASOS, Coast, Tesco, Joseph, Hobbs & Thomas Pink

• Maximising your reach in the most cost effective way possible

• Using social channels to build a community rather than sales

• What an omni - channel business looks like & how that improves profitability

• How he helped launch Tesco clothing & Joseph online

• What happens to a business when you try and deviate from your core customer

• How he redesigned a site to improve their conversion

• How to use email marketing to communicate with your audience & understand what their preferences are

• Effective ways to get a high ranking on Google & the differences between SEO & PPC

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://mailchimp.com/

https://neilpatel.com/seo-analyzer/

You can keep in touch with Jason via the link below:

https://www.linkedin.com/in/jason-nelson-23846110/

https://www.jasonnelsondigital.com

If you'd like to find out more about working together on your brand, click here

This episode is sponsored by Sourcing Playground - www.sourcingplayground.com

Remember to hit the subscribe button so you don't miss an episode!

If you'd like to find out more about working together on your brand, click here

I would welcome any feedback on the podcast so please leave a review or drop me a message and let me know your thoughts!

Established fashion photographer Olivia Bossert is the 10th guest on the podcast!

Olivia approached me via instagram for us to do a podcast swap which I thought was such a great idea

She interviewed me for her podcast 'It Starts With A Click' for fashion photographers and I interviewed her for The Fashion Feed!

Olivia is from Geneva in Switzerland but currently splits her time between Cornwall and London. We met in Kings Cross on a sunny afternoon to record the chat - grab a pen and paper as we cover a lot of advice on preparing for a shoot!

In this episode we cover :

• How Olivia grew up in a fashion focused family

• Why she stopped shooting for two years

• What a typical day looks like for Olivia (it's focused around her dog!) :)

• Olivia's tips to prepare for a shoot

• Where to find a photographer that suits your brand image

• How to take your own professional looking photos

• Things to consider when preparing for a shoot

• How to get into photography as a career

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

This week I'm lucky enough to have 3 brilliant guests on the fashion feed podcast who own the independent fashion brand Elsie & Fred

Founded by three siblings from Coventry, Leanne, Natalie & Ryan Haynes launched Elsie & Fred in 2014 which has now grown into a successful 6 figure business.

I met the team initially at a Gypsy Shrine event in October 2018 and interviewed them for a panel talk. After seeing how inspired everyone was in the room, I knew I had to have them on the podcast to tell more people their story!

They come from a humble background & told me in the interview that they've never been afraid of losing everything so have taken some risks over time which have really paid off for them!

The brand has a huge loyal online fan base of men and women who want to empower the fiercest version of themselves with their colourful sparkly clothes!

In this episode we cover :

• The story of how they slogged it for 10 years before they #madeit

• A number of set backs they faced and how they overcame it with determination & perseverance

• How they grew a loyal fan base on Instagram by sharing content full of personality

• What happens on their sourcing trips on the other side of the world

• The turning point in their business after being featured on Love Island 2017

• Thought provoking advice for anyone who wants to start a fashion brand

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

https://marketplace.asos.com

https://www.wekoko.com

You can keep in touch with the team at Elsie & Fred via the links below:

https://www.elsieandfred.com

https://www.instagram.com/elsieandfred

If you'd like to find out more about working together on your brand, click here

I'd welcome any feedback on the podcast so please leave a review or drop me a message and let me know your thoughts!