The Fashion Brand Clinic Podcast

This week's guest on the fashion feed podcast is blogger, podcast host & content creator Charlotte Jacklin

I started following Charlotte at the beginning of this year and my friend noticed she was speaking about starting her own fashion brand on her stories. I sent her a message to ask if she'd like to come along to the workshop we were running which she did, it was so lovely of her to come down and join us.

For this episode I drove up to Charlotte's house in Lincoln and we recorded it on her insta famous vintage floral sofa. It was a really sunny day and we were chatting for ages before we realised 'we should probably be recording all this!'

In this episode we cover :

• Trusting your creative instinct as a freelancer

• How Charlotte grew up in a fashion inspired household

• The best practises for brands to approach influencers & how to negotiate a deal

• Race & body inclusivity within the fashion industry & how to action it as a small business

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Building a Successful Fashion Brand Workshop

Joanne's Graphic Design Services

Stalf

Antipodream

White Fragility

Nev's Model Agency

Isle of Shee

Maisons Du Monde

You can keep in touch with Charlotte via the links below Charlotte's Website

Charlotte's Instagram

The Fringe of It Podcast

If you'd like to find out more about working together on your brand, click here

My guest on The Fashion Feed this week is Joanne Griffin, graphic designer & product development consultant.

Joanne and I met over instagram and realised very quickly that we actually only lived about 20 minutes from each other. After speaking on DM's for a couple of months, we took the plunge and went on a friend date! We really hit it off as we have so much in common speaking about design & trends, yoga, books we've read, the transition into freelance life and so much more I can't really remember it now!

Since then Joanne and I have collaborated on a number of projects such as workshops, discussion events & even wrote a 2020 trend guide

If you'd like to find out more about these then I've added the links for you below!

In this episode we cover :

• Joanne's career history working for NOTHS.com & Tilly & the Buttons

• Where she finds inspiration

• Why trends are imperative to a business' success

• How to complete a successful comp shop

• The product development process in clear steps

• What it means to trial and repeat to stay agile in your business

• Looking into the future of 2020 trends

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Studio DIY

Come along to our 'building a successful fashion brand' workshop on 7th September 2019

Read our 2020 trend report

This can be bought as 1 whole guide or just your area of interest such as :

• fashion & jewellery

• home & stationery

• weddings & events

• baby & child

• beauty & food

You can keep in touch with Joanne via the links below

Joanne's Website

Arnold & Bird Instagram

Elevate Your Curiosity Podcast

If you'd like to find out more about working together on your brand, click here

My guest on the sixth episode of the fashion feed podcast is Lucy Greenwood who's the co founder of Lucy and Yak with her partner Chris. Lucy & Yak is an ethical clothing and lifestyle business famous for their super comfy dungarees!

They met at a car garage in the sales department which they've since found out has some surprisingly transferable skills in fashion! They took off travelling around the world in their van 'Yak' and we discuss their adventures turning the brand into what it is today!

I came across Lucy and Yak after a client of mine mentioned how inspiring they were and I became intrigued!

I reached out to them to ask if they needed any support with upcoming projects and the rest is history

I work with Lucy and Chris twice a month reviewing their sales, growing new areas of the business & forecasting trends; it's a really exciting time to be a part of their business & I know you'll love listening to this episode as Lucy is so down to earth and funny!

In this episode we cover :

• The full back story of how Lucy and Yak was born

• How they work with their suppliers and manage those relationships

• Our thoughts on how we foresee the future of the fashion industry

• Lucy shares where the brand is going from here and the exciting plan in place

• Some incredibly honest advice from Lucy for entrepreneurs

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

You can keep in touch with Lucy & Yak via the links below https://lucyandyak.com

https://www.instagram.com/lucyandyak

https://www.depop.com/lucyandyak

If you'd like to find out more about working together on your brand, click here

My fifth guest on The Fashion Feed podcast is Meg Pirie

Meg runs a slow fashion advocacy business; she's an eco conscious stylist, writer, designer & workshop leader in Wales.

After having worked for Gucci and giving birth to her daughter India, her outlook on the fashion industry completely changed… for the better!

We found each other on Instagram as we both talk about slow fashion regularly & I shared an image from ink thimble which Meg loved and we got chatting! She's the perfect guest to have on the podcast because she's worked in lots of different areas of the fashion industry & also pushing it in a brand new directionMeg Pirie

In this episode we break down a lot of jargon that's being thrown about including :

• the differences between linear fashion & circular fashion

• the differences between ethical fashion & sustainable fashion

• the differences between eco - fashion & vegan fashion

We also cover :

• is sustainable fashion for the wealthy?

• projects that Meg is working on from clothes swap parties & mending workshops

• animal cruelty in the fashion industry

• why 2019 is going to be the year of water preservation

• exciting new fabrics being developed that are kind to the planet

(Just a note to say we do discuss some details of animal cruelty within this episode if you're sensitive to the topic)

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

You can keep in touch with Meg via the links below https://www.megpirie-stylist.com/

https://www.instagram.com/meg_pirie_stylist/

https://www.instagram.com/india_em_/

Here's a list of links we mentioned during the episode :

The Fashion Stylist: Top Insider Tips for Preserving Your Wardrobe

http://www.vildamagazine.com/2019/01/preserving-your-wardrobe/

Is Sustainable Fashion Strictly for the Wealthy?

https://www.elizabethstiles.co.uk/blog/is-sustainable-fashion-strictly-for-the-wealthy

Sashiko Repair

https://www.toa.st/magazine/sashiko-repair.htm

Seven celebrities who dare to rewear: recycling brings a touch of green on the red carpet

https://www.scmp.com/lifestyle/fashion-beauty/article/2146342/seven-celebrities-who-dare-rewear-recycling-brings-touch

A Plastic Ocean Documentary

https://www.netflix.com/gb/title/80164032

PETA

https://www.peta.org/

If you'd like to find out more about working together on your brand, click here

My fourth guest on The Fashion Feed podcast is Amy Fuchsia of Fuchsia Shaw

Amy Fuchsia is the ultimate definition of a 'multi - hyphenate' - she's a fashion influencer, stylist, content creator and designer for her own brand Fuchsia Shaw. Her career started in costume design and on- set styling but it didn't fulfil her creative drive so she slowly transitioned into creating her own designs on swimwear.

After having one of her swimsuits accidentally go viral on Pinterest, she noticed the power of social media and started to grow her own Instagram account sharing outfit posts that her mum had taken of her

At a first glance on Amy's Instagram feed you may not realise she's quite shy so I was extra grateful when she agreed to come on the podcast & tell her story! I admire her because she pushes through her insecurities, works hard & puts herself out there to create her own opportunities which have really paid off!

I first came across Amy as she'd done some influencer work for a brand I was working with at the time. I'm now a fashion brand consultant & work with brands on their design, sourcing, manufacturing & marketing. After noticing she had her own brand, I reached out to Amy in September 2018 to see if she wanted to have a chat about Fuchsia Shaw & how I might be able to help.

I remember being SO excited when she replied & since then, we've worked together on trend forecasting, inspiration shopping & a launch plan for her AW 18 collection. We visited a knitwear factory in Leicester & also did a fabric sourcing trip in Paris (not quite as glam as it sounds… we met at St Pancras station at 5 am and got home at 10 pm the same day!)

Amy came over to my house to record the podcast and my cat Vinnie was sat in the corner listening to the whole interview. She was wearing dad jeans, a grey sweatshirt an oversized black denim jacket, white sports socks and chunky trainers (I looked a mess as usual!)

In this episode we cover :

• How to grow your account by creating content & telling stories that resonate with your audience

• An honest account of her struggles with manufacturing & how she overcame them

• How she sold out her first bag collection in 15 minutes

• Her insecurities about the brand & how it's perceived

• How to create a manageable collection within your capabilities

• Trends we're excited to see launch in 2019

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

You can keep in touch with Amy via the links below https://fuchsiashaw.com/

https://www.amyfuchsia.com/

https://www.instagram.com/amyfuchsia/

If you'd like to find out more about working together on your brand, click here

My third guest on The Fashion Feed podcast is Catherine Erdly of Future Retail

She has over 19 years experience working with product businesses of all sizes from high street names (such as Laura Ashley, Coast and Paperchase), all the way down to brand new businesses with just a handful of customers.

Catherine is your go - to woman if you want to get more organised and make more money.

I first met Catherine in the spring of 2018 and it seemed like fate that our paths had crossed! Catherine previously worked as a merchandiser and I was in buying which are complimentary jobs in retail. Merchandisers work very closely with buyers to give them a budget to spend and a framework of how to spend it and this is similar to what Catherine does now with her clients.

Since our first meeting we have worked on a number of projects together and often pass client recommendations depending on the specific knowledge they need advice on. I focus on design trends & manufacturing whereas Catherine focuses more on time management and cash flow.

I knew I wanted Catherine on the podcast because she has so much knowledge to share and breaks down the topic of money into manageable and actionable advice so you can implement it into your own brand strategy with confidence.

We decided to meet in The British Library thinking it would be quiet but no such luck, there's a lot of plate rattling and coffee making so apologies for the background noise, I've reduced it as much as I can

In this episode we cover :

• How to make more money within your fashion business

• The one number you need to know to ensure your business is a financial success

• Minimising risk with your cash flow

• The one and only place where money comes into your business - do you know what it is?

• How to spot trends within your sales and using that information to determine future decisions

Catherine and I also discuss the workshops that we run together with Joanne Griffin and if you'd like to come along on 18th May 2019, you can grab a ticket here!

We're also running it in September and the link to buy tickets is here

Spaces are limited & both workshops have sold out previously so I'd recommend booking in soon!

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

You can keep in touch with Catherine via her

Website / Facebook / Instagram / Twitter / Pinterest

My second guest on The Fashion Feed podcast is Sophie Slater of the eco - fashion brand Birdsong London.

Sophie started the brand with Sarah in 2014 as they were inspired by the great skill and creativity in women's community groups but frustrated by their financial insecurity in the context of budget cuts and rising rents. With the fashion industry addicted to Photoshop, and wholesale exploitation of millions of female garment workers worldwide, an ethical fashion brand championing women from worker to wearer was born. With Designer & Head of Production Susanna on board, the team is on a renewed mission to create beautiful, sustainable clothes that empower the wearer, the worker, and the community that binds us together.

Starting with just a couple of grants in the bank, and the experience of the Year Here programme for social entrepreneurs, Birdsong has to date channelled tens of thousands into women's organisations in London, whether funding retirement home improvements in Enfield, or sewing classes in Bow.

We met in their eclectic office off a quiet side street in Euston & in this episode we cover :

• Diversity, transparency & controversy within fashion

• Getting nerdy about ethical sourcing in London

• Building a company around your own personal values & beliefs

• Starting from a point of feminism & how that shaped the brand

• Charity projects that the brand has supported since 2014

• Poverty & exploitation in the UK manufacturing industry

Sophie gives some epic advice in this episode and I hope you enjoy it as much as I did! :)

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Birdsong London

https://birdsong.london

Everybody.World

https://everybody.world

American Apparel owner - sexual harassment article

https://www.theguardian.com/lifeandstyle/2017/sep/10/american-apparel-dov-charney-sexual-harassment

Year Here

https://yearhere.org

Is sustainable fashion strictly for the wealthy?

https://www.elizabethstiles.co.uk/blog/is-sustainable-fashion-strictly-for-the-wealthy

Hiut Denim

https://hiutdenim.co.uk

Birdsong Brexit Campaign

http://birdsong.london/still-european/

XXY Magazine

http://www.xxymagazine.com/

My first guest on The Fashion Feed podcast is Jane Shepherdson CBE who I've admired for years. Jane worked at Topshop for around 20 years working her way through the ranks in buying & became brand director in 1998 before moving on to become the CEO of Whistles.

In this episode we cover :

• Working at Topshop in the 90's and pushing the boundaries as a high street store with innovative ideas

• Her time working with Sir Phillip Green

• How she made Whistles cool again as their CEO

• Finding purpose within your career to create new challenges

• The current state of the British fashion industry and her opinion on trends

• Why 2018 was 'peak shit stuff'

Following an 'adult gap year' (which you can read more about here) - Jane is a retail expert now working as a creative consultant. She's also an ambassador for the charity Smart Works - a UK charity that provides high quality interview clothes and interview training to unemployed women in need.

Jane also has her own podcast called Out of Fashion which she hosts alongside Jane Kellock (previously of WGSN.com) and is a must listen for anyone interested in fashion! I would welcome any feedback on the podcast so please leave a review or drop me a message and let me know your thoughts!

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Hi!

My name's Elizabeth and I'm the host of this brand new podcast 'The Fashion Feed'

In this intro episode I share a little bit about what The Fashion Feed is and how it came about. I also share why I want to help independent brands grow and succeed using the knowledge I've gained over the past 10 years in the industry.

My focus with The Fashion Feed is to open up the conversation and highlight the many roles within the fashion industry and also educate emerging brands with industry information they can't find online.

If you know anyone who loves fashion, is looking to start their own brand or perhaps already has and would find this useful - please share on insta or send them a message to take a listen!

If you'd like to get in touch or find out more about me and how I can help you, my website is here and my insta is @elizabethstilesuk

Keep in touch!

Elizabeth x

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…