The Fashion Brand Clinic Podcast

Each week, I send an email to my community of fashion brand founders packed with insights, mindset shifts and little reminders for growing a brand you actually enjoy running.

And now… I'm bringing those words to your ears!

These short and sweet episodes (just 5-10 mins!) are simply me reading out that week's email (with afew bonus ad libs of course!)

Perfect for a little boost on your lunch break, morning walk or while packing orders.

What To Expect :

• Honest reflections from behind the scenes

• Thought starters for growing your brand

• Quick mindset shifts that actually stick

📝 Want to read these instead?

Join the mailing list to get them straight to your inbox every week!

Let's keep it consistent, simple and super accessible.

Thanks for listening! Elizabeth x

In this season finale, I'm joined by the incredible Fisayo Longe — founder of Kai Collective, known for creating one of the most fiercely loyal communities in fashion.

But instead of just telling the brand story from the beginning, this episode is diving into what's happening right now inside Kai — the team, the systems, the content struggles, the sell-out products and the energy around those legendary sample sales.

If you've ever wondered how to build momentum and keep it going, this one's for you.

In this episode, we cover:

✨ The viral success of the Gaia dress and what came after

💬 Taking big risks in business and what happens when they don't pay off

🗂 Fisayo's current team structure and her move to 3PL

🧵Sample sales with fans flying in from the US

📣 Building community through events, tote bags and niche meetups

🧠 Her marketing mindset and finding creative clarity in a chaotic world

🌟 The importance of rest, hobbies and reclaiming her spark as a founder

🔗 Links & Mentions

Follow Fisayo Longe and shop the brand:

https://www.instagram.com/fisayolonge

https://kaicollective.com/

🎧 Listen & Watch

You can listen by clicking through to Apple Podcasts or Spotify

You can also watch the other episodes over on my Youtube Channel! (Remember to leave a comment!)

💬 If you enjoyed this episode, please remember to rate, review & subscribe!

✨ Sponsors

A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

This week I'm joined by the brilliant Rokeya, founder of Khanum's, a fashion brand that's redefined what it means to build high-end without the big budgets.

Rokeya started Khanum's while working full-time, using just £2,000 of her own savings. Fast forward to now and she's grown a beautiful brand with a global customer base, all without compromising her creativity or values.

In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth.

In this episode, we cover:

💸 Where she spent her initial £2k to make the biggest impact

⚡️ The strategy that helped her hit six figures in under a year

📷 How she creates luxury-level imagery without overspending

📩 Building an email strategy that feels considered, not pushy

🌍 Managing international logistics as the brand grows

🧠 Balancing creativity, leadership and letting go of control

🌟 What's next for Khanum's—and the big vision driving it all

Whether you're bootstrapping, scaling or refining your brand identity, this conversation is a masterclass in doing more with less and doing it beautifully.

🔗 Links & Mentions

Follow Rokeya and shop the brand:

https://www.instagram.com/khanums

https://www.instagram.com/rxkeya/

https://khanums.co/

🎥 Watch this episode on YouTube

💬Don't forget to rate, review or subscribe as it really helps more fashion founders find the podcast.

Sponsors

✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

This week I’m joined by the brilliant Rokeya, founder of Khanum’s, a fashion brand that’s redefined what it means to build high-end without the big budgets.

Rokeya started Khanum’s while working full-time, using just £2,000 of her own savings. Fast forward to now and she’s grown a beautiful brand with a global customer base, all without compromising her creativity or values.

In this episode, she shares the real story behind that fast growth, how she creates Vogue-worthy visuals on a budget and why staying rooted in your mission is the key to building a brand with depth.

In this episode, we cover: 💸 Where she spent her initial £2k to make the biggest impact ⚡️ The strategy that helped her hit six figures in under a year 📷 How she creates luxury-level imagery without overspending 📩 Building an email strategy that feels considered, not pushy 🌍 Managing international logistics as the brand grows 🧠 Balancing creativity, leadership and letting go of control 🌟 What’s next for Khanum’s—and the big vision driving it all

Whether you’re bootstrapping, scaling or refining your brand identity, this conversation is a masterclass in doing more with less and doing it beautifully.

🔗 Links & Mentions Follow Rokeya and shop the brand:

https://www.instagram.com/khanums

 https://khanums.co/

Listen & Watch

You can listen by clicking through to Apple Podcast  here

You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!)

💬Don’t forget to rate, review or subscribe as it really helps more fashion founders find the podcast.

Sponsors

✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

This week I'm joined by the brilliant Em aka @whatemwore whose outfit content and personal style evolved into one of the most exciting new brands on Instagram: The Good Basics Club.

What started with a few mirror selfies has grown into a sell-out label with 2 million followers watching closely. In this episode, Emma shares what it's really like to launch with a big audience, how she built momentum behind the scenes and why simplicity is the future of fashion.

In this episode, we cover:

📦 That buzzy launch night and the reality behind the Shopify pings

📲 How she built a content strategy that actually converts

🧵 Deciding what to launch with (and what she'd change next time)

🧠 Why a slow build worked better than perfection 📈 Balancing a huge following with a small team and big heart

👚 The power of community shoots and real styling inspiration

🎯 What's coming next for The Good Basics Club (spoiler: events, restocks and new pieces)

Whether you're pre-launch, building a capsule collection or just feeling overwhelmed with content… Emma's story is packed with practical advice and grounded honesty.

Links & Mentions

Follow Em and shop the collection!

https://www.instagram.com/goodbasicsclub/

https://goodbasicsclub.com/

Watch this episode on YouTube 🎥

Listen & Watch

You can listen by clicking through to Apple Podcast here

You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!)

💬Don't forget to rate, review or subscribe as it really helps more fashion founders find the podcast.

Sponsors

✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

This week I'm chatting to someone whose career path is surprisingly similar to mine… we both studied at De Montfort Uni and started in the industry via the classic buying and design route before eventually going solo.

Sian Whitefoot is the founder of Sydney Lane – a striking womenswear brand blending bold, confident design with a refreshingly honest online presence.

If you've seen her TikToks, you'll know she says what everyone's thinking… and that unfiltered honesty has built a brand people genuinely trust.

In this episode, we cover:

📦 Sian's journey from contour fashion graduate to launching her own label

🎯 The highs and lows of her early career in buying, Australia and fast fashion

🧵 What it really takes to bring a design to life, from sketch to sample

📈 How she creates launch buzz and tension that converts

📲 Why raw content performs better than glossy shoots

🧠 Hitting a £50k month – and the risks she took to get there

👚 Building community, managing TikTok trolls and learning to love visibility

🔗 Links & Mentions

https://sydneylane.com/

https://www.instagram.com/sydneylaneofficial/

Follow Sian & shop the collection

Listen & Watch

You can listen by clicking through to Apple Podcast here

You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!)

💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community!

Sponsors

✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Today I'm joined by Faye, founder of Evie Joynes. A slow fashion brand known for its beautifully made, elevated basics. She started sewing from home during lockdown and has since grown the brand into her full-time job, while staying grounded in values of comfort, quality and sustainability.

In this episode, Faye shares the real story behind two huge milestones: niching down her product range and finally quitting her job to go full-time with her brand.

If you've been spinning too many plates with your product range or wondering whether it's time to leave your day job, this is the episode you've been waiting for.

In this episode, we cover:

📦 How Faye started her brand from her kitchen table during lockdown → And what the messy, experimental early days actually looked like

🎯 Niching down to scale up → The decision to strip back her range, focus on one fabric and build trust with her audience

🧵 Why simplifying made everything easier → From clearer messaging to smoother production, and more consistent sales

📈 Going full-time with her brand → What made her feel ready to quit her job, the number she set herself and why she held on longer (and doesn't regret it!)

📲 The 30-day content challenge that changed everything → How posting Reels daily helped her grow from 4.5k to 18k+ followers and boosted her sales

🧠 The mindset shifts that helped her move from side hustle to CEO → Including how she overcame financial fear, learned to delegate and created systems to scale

👚 Why she believes slow and steady can win the race → And her practical advice for anyone dreaming of going full-time

🔗 Links & Mentions

• Follow Faye @ Evie Joynes & shop the collection

• Join my Instagram broadcast channel@elizabethstilesuk for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!)

• Watch this episode on YouTube 🎥

Listen & Watch

You can listen by clicking through to Apple Podcast here

You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!)

💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community!

Sponsors

✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Today I'm joined by Amy, the founder of Fuchsia Shaw. We first recorded together back in 2019 (in my spare room… how times have changed!), and now she's back after a powerful brand relaunch that's been nothing short of inspiring.

Amy shares the full story from walking away from her original business at its peak, to returning stronger, more strategic and with a whole new mindset.

If you've ever felt like you've lost your spark, doubted your next move, or wondered if it's "too late" to start again then this one is so worth a listen.

In this episode, we cover:

🔁 Why Amy paused her brand at the height of success → And how she made peace with walking away to protect her wellbeing

🛠️ Behind the scenes of a relaunch → What she changed, what stayed the same and how she built trust again

📱 Her content strategy that doesn't feel salesy → Including how she talks around the product and stays consistent without burnout

🧵 Balancing creativity with structure → How Amy protects her design time while still managing cash flow, launches and a growing team

📦 Building momentum without reinventing the wheel → Why she's leaning into repeat bestsellers, smart restocks and email marketing

🧠 CEO mindset shifts & what's changed since round one → From making data-led decisions to letting go of perfection

🌸 Her dream for the next year (yes, there's a shop mention!) → And how she's growing slowly, intentionally and creatively

Plus: a quickfire round on celebrity stylists, creative rituals and her favourite part of the design process 👗

🔗 Links & Mentions

• Amy Fuchsia / Fuchsia Shaw – follow Amy & shop the collection

• Join my Instagram broadcast channel @elizabethstilesuk for behind the scenes podcast chat & exclusive extras (including Thursday Therapy where I answer all your fashion founder questions!)

Listen & Watch

You can listen by click through to Apple Podcast here

You can also watch the episodes over on my Youtube Channel! (Remember to leave a comment!)

💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community!

Sponsors

✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Today I'm joined by the wonderful Maddie, founder of This Is My Housedress. It's a US based brand creating elevated loungewear for everyday living. Think stylish enough to answer the door in but comfy enough to spend all day on the sofa!

We've worked together behind the scenes and in this episode, Maddie shares the honest reality of growing a fashion brand including navigating viral moments, slow-fashion production and pricing backlash… all while staying true to her vision.

If you've ever felt overwhelmed by content, confused by stock management, or questioned your prices then tune in!

In this episode, we cover:

🛋️ How This Is My Housedress was born during lockdown → And how Maddie's fashion background shaped the brand from day one

📱 Content pillars that go beyond the product → Why talking around your product matters and what it looks like in practice

📈 Going viral & what it changed → The standout moment that shifted everything and how she handles visibility now

🧵 Scaling production while staying small-batch → From tariffs to stock gaps, the real challenges of managing growth with integrity

💬 Handling pricing pushback with confidence → Why Maddie is unapologetic about her price point (and how you can be too)

🧠 The biggest mindset shift in year one → And a few lessons she took from working with me (cue tears 🥹)

📦 Planning for what's next → Dream collabs, long-term goals & how Maddie defines success now

🔗 Links & Mentions

• This Is My Housedress – shop the collection

• Follow Maddie on Instagram @thisismyhousedress

• Join my broadcast channel on Instagram @elizabethstilesuk for Q&As and behind-the-scenes extras

Listen

You can listen by clicking through to Apple Podcast here

You can also watch the episodes over on my Youtube Channel!

💬 If you loved this episode, don't forget to follow the podcast and leave a review as it helps more fashion founders find this growing community!

Sponsors

✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!

Today I'm joined by the incredible Sofia Panwar, founder of Unndr, the UK-based lingerie brand that's grown from humble beginnings to over £2 million in sales!

Sofia is one of the most transparent founders out there and in this episode we get into what it really looks like to build a fast scaling, subscription based brand while navigating cash flow, team changes and content bans!

Whether you're toying with the idea of a subscription model, struggling with visibility, or wondering how to build a brand that customers actually stay loyal to, this is the episode for you!

In this episode, we cover:

👙 From Law to Lingerie → How Sofia made the career pivot and what sparked the idea for Unndr

🚀 Scaling Fast & Staying Focussed → The key ingredients behind Unndr's early growth and how Sofia kept her head in the game

💸 The Real Talk on Cash Flow → Making tough financial decisions (including letting team members go) and how she handled it emotionally & practically

👯‍♀️ Building a Team That Supports Growth → Who's currently behind the scenes at Unndr and how Sofia's role has evolved

📩 Marketing That Converts (Even With Banned Content!) → From email strategy to TikTok blocks & how Sofia handles the trickier side of content creation for lingerie

💌 Customer Retention in a Subscription Model → What keeps people coming back and how Unndr nurtures a loyal community

💡 Launching a Subscription Product? → Sofia's honest advice for anyone thinking about launching one

🌱 Looking Ahead → What Sofia's planning next and what her dream next 12 months look like

Plus: a quickfire round to hear about her morning rituals, confidence boosts and the brands she's loving right now.

🔗 Links & Mentions

• Unndr – shop the collection

• Follow Sofia on Instagram @unndrlingerie / @sofiapxnwar

• Join my broadcast channel on Instagram @elizabethstilesuk to submit your questions for future guests!

• Watch this episode on YouTube 🎥

✨ If this episode gave you an aha moment, I'd love for you to share it with a fellow founder or leave a review on Apple Podcasts—it really helps!

Listen

You can listen by clicking through to Apple Podcast here

You can also watch episodes over on my Youtube Channel!

Remember to hit the follow + button or subscribe so you don't miss an episode!

Sponsors

✨ A big thanks to Lucy & Yak, ScoreApp and Studio C for sponsoring this podcast!