The Fashion Brand Clinic Podcast

In today's episode, we have the talented and inspiring Lydia Bolton, a fashion designer and founder of her own brand. Lydia's journey in the fashion industry has been nothing short of remarkable, filled with twists and turns that have led her to where she is today.

Lydia Bolton is a sustainability creator and a slow fashion designer who founded her namesake brand in 2019. A zero-waste advocate, she works meticulously with sleeping stock, deadstock fabrics and thrifted items to create luxury but accessible womenswear apparel and homeware that doesn't cost the earth.

With her collections consciously small, Lydia has also turned to helping brands find new ways to fight fashion waste, reduce landfill through brand partnerships and teaching workshops. She has collaborated with brands such as Lime, Nike, Ecover, River Island, Channel 4, Manchester United and Westfield.

A core part of her work involves creating and hosting upcycling workshops to empower more people with the skills to tackle textile waste themselves. Lydia shows how, with skills and creativity, we can extend the lifetime of each garment so it becomes a treasured wardrobe staple for years to come.

In this episode, we'll get an inside look into Lydia's career, from her humble beginnings as an intern to launching her own brand focused on upcycling and sustainability. Lydia will share the challenges she faced, the lessons she's learned, and her insights into the intersection of creativity, business, and sustainability.

So grab a cup of tea, sit back, and get ready to be inspired by Lydia Bolton on The Fashion Brand Clinic. Let's dive in!

💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content

In this episode we discuss :

• How embracing a slow start to your career and trusting in serendipitous opportunities can help you find your path.

• The importance of making sustainable choices when it comes to fashion and how this became the foundation to Lydia's fashion brand.

• The power of collaborations to build strong relationships & help amplify your brands message and reach a wider audience.

Elizabeth's Instagram

Lydia's Instagram

You can listen by clicking through to Apple Podcast here

Remember to hit the follow + button so you don't miss an episode!

Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!

Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!

Head to this link to fill out the form and enter!

One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.

Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!

Welcome to another episode of The Fashion Brand Clinic where we dive deep into the world of fashion, personal growth, and overcoming challenging obstacles that hold us back.

In today's episode, I'm welcoming my pal Calypso Barnum Bobb - ex fashion buyer turned Self Discovery Coach. She shares how she helps individuals uncover their true desires and navigate the challenges that may be holding them back. With personal experience , Calypso shares her journey from prioritising others' happiness to finding her own fulfilment with the aim to create a ripple effect of conscious transformation.

Join us as we explore topics such as burnout, fear of change, and the true meaning of success. We'll also learn about her career in the fashion industry working as a buyer for Topshop, Nike, ASOS & Sweaty Betty plus her decision to step away to help others on their journey to success.

💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content

In this episode we discuss :

• Calypso's goal to create a ripple effect of confident & conscious transformation with her clients and manifesting positive change and impact for others

• Common themes in client work including burnout, comparison, imposter syndrome & fear of change

• The importance of prioritising your own happiness over external achievements & creating a life that aligns with your values and passions.

• The power of confidence in both personal and professional growth. We discuss how to embrace your authentic self and surround yourself with empowering individuals who uplift and support you on your journey.

Elizabeth's Instagram

Calypso's Instagram

Untamed by Glennan Doyle

You can listen by clicking through to Apple Podcast here

Remember to hit the follow + button so you don't miss an episode!

Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!

Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!

Head to this link to fill out the form and enter!

One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.

Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

In this season 2 premiere of The Fashion Brand Clinic, I sit down with Lucy Greenwood, founder of the renowned fashion brand Lucy & Yak. Lucy and Yak is a British clothing brand that has gained popularity for its sustainable and ethical approach to fashion with distinctive colourful designs & a particular focus on comfortable and practical clothing.

In this episode, Lucy returns to the podcast for part 2! She takes us through her journey in the fashion industry, navigating the challenges of brand growth and maintaining authenticity during a rollercoaster ride of rapid growth in the business.

Join us as we explore Lucy's journey, gain valuable advice, and uncover the secrets to building a successful fashion brand that puts people at the centre of everything they do. Get ready for an episode packed with wisdom, inspiration, and practical tips on navigating the ever-changing fashion landscape online.

💫 Don't forget to hit that follow button and stay tuned for more episodes sharing exclusive BTS content

In this episode we discuss :

• The challenges of balancing contradictory viewpoints on social media

• How important it is to not question your personal values, limiting social media usage, and surrounding oneself with like-minded individuals.

• Lucy & Chris' shift from doing everything themselves to leading the brand with a unique leadership style

• Building a cult-like community around the brand and the potential pitfalls of having superfans

Elizabeth's Instagram

Africa Brooke

Lucy & Yak Website

You can listen by clicking through to Apple Podcast here

Remember to hit the follow + button so you don't miss an episode!

Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!

Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!

Head to this link to fill out the form and enter!

One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.

Psst – whilst you're there, don't forget you're also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!

I recently met today's guest at a women's empowerment event in collaboration with Squarespace & The Stack World! We were on separate tables but managed to have a quick chat & secure her place as a guest on the podcast!

Tiwalola Ogunlesi is a globally recognised coach specialising in positive psychology, international speaker, author and the founder of Confident and Killing It. Confident and Killing It is a purpose driven organisation and community that wakes women up to their worth so they can be confident, unstoppable and dare to live the life they truly desire. Through engaging workshops, coaching sessions and podcasts, Tiwalola equips women with the tools they need to overcome fear and self-doubt, programme their minds for success and take action in life. Since starting in 2018 she's upskilled over 7000 women in London, NYC, Lagos and delivered engaging experiences for brands/organisations such as Google, Facebook, The Times, Deloitte, Morgan Stanley, UN Women UK, The Oprah Winfrey Leadership Academy and many more.

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!

Today I'm chatting to Lisa Johnson, a business strategist specializing in using passive income to scale businesses. I wanted to chat to her because she's bold & straight talking telling people the practicalities of how they increase their earning potential!

In this episode we discuss :

• How Lisa turned it around for herself going from £30k in debt to a £6 million turnover in just a few years

• The power of making money with integrity & not sacrificing your values

• The mindset shifts needed to go from a 5 -> 6 -> 7 figure turnover

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Creative Sales Coach (@elizabethstilesuk) • Instagram

Create your own fashion brand (@thefashionbrandclinic) • Instagram

Lisa Johnson (@lisajohnsonstrategist) • Instagram photos and videos

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

This week's podcast episode is Sponsored by Olive & Frank!

You can shop here and use the code ELIZABETH10 to get 10% off your purchase

If you'd like to find out more about working together on your brand, click here

Today I'm joined by Nicola @ Press Loft! It's the largest online PR tool that connects brands, PR and Digital Marketing agencies with journalists, bloggers and social influencers.

Back in 2006 Nicola needed a system to manage her clients' images for her PR Agency! Hosting images, influencer info & press releases all in one place allows journalists to access everything they need to feature a brand in an instant and as a result increases their press coverage results significantly.

I often struggle when people ask me about PR because it's so time consuming & overwhelming that unless it's a main focus for you can often provide little to no results. However with a tool like this, you can pretty much automate the process by uploading everything to Press Loft and then wait for the notifications to start pinging!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

In this episode we discuss :

• The key differences between press and marketing as a whole

• How Nicola launched Press Loft whilst on an unusual career path

• Why press can be so useful for a small business to be found by a new audience

Creative Sales Coach (@elizabethstilesuk) • Instagram

Create your own fashion brand (@thefashionbrandclinic) • Instagram

https://snov.io

https://gb.readly.com

If you're wanting to give Press Loft a try, why not click here and begin your free 60 day trial today!

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

This week's podcast episode is Sponsored by Olive & Frank!

You can shop here and use the code ELIZABETH10 to get 10% off your purchase

If you'd like to find out more about working together on your brand, click here

Aesthetic Laundry is born from Heidi's passion to design wearable, creative pieces of clothing that people fall in love with, treasure and never want to take off.

Heidi was determined to create a company which stood against every attitude and issue that was thrown her way during her time in the industry & inspire young women to know that they can dress how they want and ensure they are proud of who they are.

In this episode we discuss :

• How Joss & Heidi met at a party & left their respective roles in the fashion industry to start AL

• Bringing manufacturing back to the UK and offering career opportunities to the next generation of fashion creatives

• Showing up on camera as an introvert

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Creative Sales Coach (@elizabethstilesuk) • Instagram

Create your own fashion brand (@thefashionbrandclinic) • Instagram

AESTHETIC LAUNDRY (@aesthetic_laundry) • Instagram photos and videos

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

This week's podcast episode is Sponsored by Olive & Frank!

You can shop here and use the code ELIZABETH10 to get 10% off your purchase

If you'd like to find out more about working together on your brand, click here

NOT THAT DEEP® is a spiritual streetwear brand focused around manifesting, law of attraction, spirituality and mindset. 'It's not that deep' became Sarah & Jason's life mantra during the dark times which we touch on in this episode

The brand speaks to a community of people who want to enjoy the short time that we are here on earth by connecting with our spirituality, trusting the universe and not taking any of this shit too seriously - whilst wearing cosy AF, bold and colourful garms.

NTD is co-founded by husband and wife team Sarah and Jason Akwisombe.

In 2015, they began an online education business NO BULL BUSINESS SCHOOL, where they helped thousands of women start small businesses. After a wildly successful but rocky 2020, they decided to make their way back to creativity and found a way to combine their two loves - Streetwear and spirituality.

I worked with Sarah 1:1 back when I was too nervous to take the leap from the corporate world of fashion buying & sales! I loved her no bullshit attitude to giving advice so I thought if this is a shit idea - she will 100% tell me straight! She was incredibly supportive & encouraged me to go for it & I can honestly say I'm not sure I would have my own business today if it wasn't for her!

Fun fact - the first time I ever met Sarah IRL in a cafe in Croydon (circa 2018) she told me she wanted her own streetwear label one day and here we are telling the story of how it came about!

In this episode we discuss :

• Sarah's varied career from music to beauty to coaching to streetwear

• What the transition looked like going from a service based business to a product one whilst facing a PR drama (reminder not to believe everything you read online!)

• How creativity can pull you out of a dark place

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Creative Sales Coach (@elizabethstilesuk) • Instagram

Create your own fashion brand (@thefashionbrandclinic) • Instagram

NOT THAT DEEP® (@notthatdeepstore) • Instagram photos and videos

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

This week's podcast episode is Sponsored by Olive & Frank!

You can shop here and use the code ELIZABETH10 to get 10% off your purchase

If you'd like to find out more about working together on your brand, click here

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)

In this episode I'm sharing all the nitty gritty details about what you can expect when signing up to The Visibility Project!

If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out

This course is for you if….

*You have a creative product or service based business

*You're overwhelmed with the idea of content creation & what to say

*You need some motivation & inspiration to start posting consistently

*You're worried about boring your audience when promoting your stuff

*You know you want to show up but something is holding you back

*You know you're not using your time online effectively to generate sales

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Creative Sales Coach (@elizabethstilesuk) • Instagram

Create your own fashion brand (@thefashionbrandclinic) • Instagram

Do you wake up each morning thinking WTF am I going to post on social media today?!

Find out more about The Visibility Project here!

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

This week's podcast episode is Sponsored by Olive & Frank!

You can shop here and use the code ELIZABETH10 to get 10% off your purchase

If you'd like to find out more about working together on your brand, click here

*You want a loyal audience of customers, not just a bunch of followers

This week I'm sharing a BONUS episode every day where you can listen to the IGTV Lives I'm hosting over on Instagram! I know people consume content differently so if you prefer audio to video then this is for you! :)

Have you ever actually tried googling a marketing strategy for small businesses? Honestly it's no wonder this phrase usually makes people shudder! It sounds so daunting to create a strategy but all it really means is talking about your products over and over and over again in a way that keeps your audience engaged!

If you feel inspired by this talk and would like a helping hand in order to put this into practice then come and take a look at The Visibility Project which is open for enrolment until the 4th of July at 11 pm ⏰ It's a 4 week course that helps you understand how to convert your followers into paying customers through strategic content marketing! The link is here with all the deets so come and check it out

This course is for you if….

*You have a creative product or service based business

*You're overwhelmed with the idea of content creation & what to say

*You need some motivation & inspiration to start posting consistently

*You're worried about boring your audience when promoting your stuff

*You know you want to show up but something is holding you back

*You know you're not using your time online effectively to generate sales

In this episode we discuss :

• what a marketing strategy is • why you need a marketing strategy • what to include in your marketing strategy so it's put to good use • an example of what this could look like in the form of a spider diagram • all the different ways to direct people to your website to generate sales

Creative Sales Coach (@elizabethstilesuk) • Instagram

Create your own fashion brand (@thefashionbrandclinic) • Instagram

Do you wake up each morning thinking WTF am I going to post on social media today?!

Find out more about The Visibility Project here!

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

This week's podcast episode is Sponsored by Olive & Frank!

You can shop here and use the code ELIZABETH10 to get 10% off your purchase

If you'd like to find out more about working together on your brand, click here

*You want a loyal audience of customers, not just a bunch of followers