The Fashion Brand Clinic Podcast

For anyone that missed the live I did a while back, I'm resharing the IGTV where I shared my opinion on that infamous Missguided documentary

Welcome to The Fashion Brand Clinic Podcast!

I'm currently on holiday in Mexico so I'm digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen!

So if you've not seen this documentary, it's well worth a watch as you can see the inside workings of how a multi million pound business is run! I was so scared to share this because I didn't want anyone think I'm some sort of advocate for the brand because I'm absolutely not! But I think there were some really interesting lessons we could take from it and apply to running a small business

I hope you enjoy it!

links mentioned in the episode

You can keep in touch with me via the links below:

https://www.elizabethstiles.co.uk/

https://www.instagram.com/elizabethstilesuk/

Launch your own fashion brand! (@thefashionbrandclinic)

listen

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

For anyone that missed the live I did a while back, I'm resharing the IGTV where I shared a behind the scenes look at who I am without mentioning the word fashion!

Welcome to The Fashion Brand Clinic Podcast!

I'm currently on holiday in Mexico so I'm digging into the archives of my IGTV to share some of the most popular videos & I bet lots of you have never even seen!

It was recorded very impromptu with about 5 minutes notice given to myself so it's really raw, honest & funny (I hope!) I wonder if not many of you have even seen it tbh as I'd be interested to know how many podcast listeners actually follow me over on insta! If you don't I'd love to have you come and join me on there!

Anyway I'll stop waffling - I hope you enjoy it!

links mentioned in the episode

You can keep in touch with me via the links below:

https://www.elizabethstiles.co.uk/

https://www.instagram.com/elizabethstilesuk/

Launch your own fashion brand! (@thefashionbrandclinic)

listen

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

If you don't know the name Veronica Dearly then quickly jump onto google and type her name in because I guarantee you'll recognise her work! She's s based just outside West London and runs a design studio dedicated to spreading happiness featuring fun hand lettered and illustrated designs.

Veronica is a light-hearted designer who believes in pouring personality and quirkiness into everything she creates.

I scrolled back through my insta & found a post I'd re shared of Veronica's back in 2018 so when she recently followed me on insta … NGL I had a bit of a fan girl moment behind the scenes! How could I NOT ask her onto the podcast to tell her story?!

In this episode we discuss :

• How you know when you've found your signature style as a designer

• What Veronica did when shit hit the fan during Covid

• Plus we chat about Veronica's new book "How to do Hard Things"

LINKS MENTIONED IN THE EPISODE

Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos

Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos

Veronica Dearly (@veronicadearly) • Instagram photos and videos

JOIN

Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme

Add your name to the waitlist for free!

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

I thought it was about time for a re- introduction so rather than me just telling the same story again, I've got something a little different!

Sasha's actually one of my most long standing business besties so I wanted her on the podcast but she doesn't run a fashion business so I was like "hmmmm how could we do this?!"

Then I remembered someone had asked to do a reverse interview episode so here it is & Sasha was probably one of the few people I would trust to do it TBH!

In this episode we discuss :

• What I was like as a child & growing up

• What motivates me to do what I do

• An intro to Sasha's business Cheeky Zebra!

LINKS MENTIONED IN THE EPISODE

Creative Sales Coach (@elizabethstilesuk) • Instagram photos and videos

Create your own fashion brand (@thefashionbrandclinic) • Instagram photos and videos

Cheeky Zebra | Greeting Cards (@cheekyzebradotcom) • Instagram photos and videos

JOIN

Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme

Add your name to the waitlist for free!

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

NGL I totally stole this title from Sarah & Lucy's instagram bio because it sums up the episode so perfectly!

Sarah Oakley and Lucy Burgess are on a mission to inspire every day she-ros to find their bravery through hard times. Together they run Brave Bird Club and they created Brave Bird Pants. Yes! Actual pants that are made of cotton, elastane, hope & bravery. Not only that, every sale directly supports the domestic abuse charity My Sisters' House which we discuss more in the podcast!

In this episode we discuss :

• The highs and lows of why Brave Bird Club came into existence

• Stories of inspirational women that have motivated Sarah & Lucy to keep going

• How Sarah and Lucy run the business from 2 different countries!

LINKS MENTIONED IN THE EPISODE

BRAVE BIRD CLUB ✨ (@bravebirdclub) • Instagram photos and videos

JOIN

Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme

Add your name to the waitlist for free!

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Nicola is the founder of Elansu Activewear - a brand creating sports bras for big bust women!

For 20 years she has struggled to find a sports bra that gives good support and looks sexy but became more of an issue when she took part in a fitness photoshoot last year (image below!)

So from that day onwards, she started to do some research which resulted in her taking part in my 3 month group coaching programme! Her brand is about empowering women not only through her products but through fitness and health tips to help women feel body confident inside & out!

In this episode we discuss :

• The lessons learnt so far before even launching the product

• How Nicola's confidence has grown during the research process

• What you can do to build your audience whilst finding a manufacturer

LINKS MENTIONED IN THE EPISODE

Elansu Ltd (@elansu_activewear) • Instagram photos and videos

JOIN

Are you in the early stages of launching or building your fashion business & looking for some support & guidance? Add your name to the waitlist for my 3 month group coaching programme which Nicola took part in!

Add your name to the waitlist here!

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Lucy is my guest on the podcast this week sharing her story about moving halfway across the world! Lucy is a nurse who recently moved from Ireland over to Australia to start a new life as she was suffering with her mental health. As a result she developed alopecia & total hair loss which forced her to embrace standing out from the crowd & in her words 'looking weird' . She picked up sewing as a therapeutic hobby which developed from upcycling vintage clothes into the sustainable brand she has today!

In this episode we discuss :

• Lucy's story about coping with alopecia whilst starting a fashion brand

• How Lucy moved her customer base from her hometown in Ireland to her new home in Australia

• What it means to create your identity online & how to actually be authentic

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

This week I had a pinch me moment speaking to the iconic businesswoman Sharmadean Reid! Fun story, when I was working for a start up brand, I actually packaged up a PR gift to send to Sharmadean in the hope that she would wear it (she did of course!) and then fast forward 4 years I'm interviewing her for the podcast & collaborating with her on The Stack World!

The Stack World is for the entrepreneurial community of innovators and changemakers. With five distinct content pillars - BEAUTY / WELLNESS / BUSINESS / CULTURE / SOCIETY, The Stack is about achieving higher ground and higher purpose through knowledge sharing. They're creating spaces for intelligent, ambitious mission driven women who see themselves as infinite learners.

Sharmadean talks us through her career which spans from a brand consultant and fashion stylist for Nike & Asos to launching WAH, a hip hop magazine for girls in 2006 which then evolved into the WAH Nail Salon. She was actually awarded an MBE from HRH Queen in 2015 for services to Beauty and Women!

Just before Christmas, I received a message from Rhea (actually a previous guest on the podcast!) who now works at The Stack World telling me she had an exciting opportunity for me & it was to create a membership club in collaboration with The Stack World for people who are early on in their journey to becoming a fashion brand owner! Sharmadean's values align so closely with my own to help creatives make more money so it was an immediate YASSSS!

The Fashion Brand Clinic is an accessible way to work with me when you're still in the early stages & budget might be tight! You can absorb as much information as possible & learn from my 15 years of industry experience & apply it to your business! Every Thursday I host something called Thursday Therapy & you can ask me anything that's playing on your mind! Plus I host monthly live workshops exclusive to club members, share retail news, industry insights & trend information! If that wasn't enough you also join a cool micro community (away from social media) of other fashion creatives who know exactly what you're going through :)

You can join the club in 3 simple steps : 1. Download The Stack World App (link in the show notes) 2. Create a free profile 3. Search The Fashion Brand Clinic & join!

In this episode we discuss :

• Sharmadean's impressive career in beauty, wellness & technology

• Building The Stack World through the pandemic

• Finding your place within a competitive industry

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

LINKS MENTIONED IN THE EPISODE

Sharmadean Reid (@sharmadeanreid) • Instagram photos and videos

JOIN

are you in the early stages of launching or building your fashion business & looking for some support & guidance?

Join The Fashion Brand Clinic here!

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Welcome to another episode! This is the first time a guest has been nominated to come on the podcast based on an insta post one of my incredible listeners showed me!

Nicole Broad runs The Fruit Moth which is a zero waste ethical fashion brand offering a range of limited run accessories and clothing, made entirely from remnant and vintage fabrics and preloved clothing.

Previous to this Nicole dealt with the loss and grief of her partner which in turn spiralled into a shopping addiction resulting in her owing £27k in credit card loans. Incredibly Nicole paid this off 1 year early and in this episode she tells us all about how she did it!

In this episode we discuss :

• The shame & grief associated with the word debt

• How a shopping addiction can be taken seriously & turned around into a positive habit of saving

• Nicole's dopamine dresses which are all handmade under her own label The Fruit Moth

LINKS MENTIONED IN THE EPISODE

The Fruit Moth (@thefruitmoth) • Instagram photos and videos

JOIN

are you in the early stages of launching or building your fashion business ~& looking for some support & guidance?

Follow me on instagram @thefashionbrandclinic

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

This week I'm introducing Dhillan Bhardwaj, CEO and Founder of Ratchet Clothing. Dhillan tells us how he quit college to start a unique and affordable unisex clothing brand for people who wanted more than what you would find on the high street.

He hasn't studied fashion & taught himself everything when it came to tie dye so every item is handmade, & different in its own unique way. Dhillan started Ratchet when he was just 16 years old when his weekend job was washing cars at his uncle's garage for £1 a car. From 2012 Ratchet has been worn by Miley Cyrus, Madonna, Drake, Rihanna and more. He even got invited to David Cameron's house when he was our Prime Minister for tea! His brand has since grown organically & prides himself on the fact his customers are more like a big family, because he involves them in every step of the process!

In this episode we discuss :

• Dhillan's whirlwind journey to growing a business from the age of 16

• The celebrity endorsements he received after going viral on twitter

• Important charity work the brand does which remains at the core of his business

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

LINKS MENTIONED IN THE EPISODE

https://www.instagram.com/RATCHETCLOTHINGCOMPANY

JOIN

are you in the early stages of launching or building your fashion business ~& looking for some support & guidance?

Follow me on instagram @thefashionbrandclinic

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here