The Fashion Brand Clinic Podcast

This week I'm introducing Dhillan Bhardwaj, CEO and Founder of Ratchet Clothing. Dhillan tells us how he quit college to start a unique and affordable unisex clothing brand for people who wanted more than what you would find on the high street.

He hasn't studied fashion & taught himself everything when it came to tie dye so every item is handmade, & different in its own unique way. Dhillan started Ratchet when he was just 16 years old when his weekend job was washing cars at his uncle's garage for £1 a car. From 2012 Ratchet has been worn by Miley Cyrus, Madonna, Drake, Rihanna and more. He even got invited to David Cameron's house when he was our Prime Minister for tea! His brand has since grown organically & prides himself on the fact his customers are more like a big family, because he involves them in every step of the process!

In this episode we discuss :

• Dhillan's whirlwind journey to growing a business from the age of 16

• The celebrity endorsements he received after going viral on twitter

• Important charity work the brand does which remains at the core of his business

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

LINKS MENTIONED IN THE EPISODE

https://www.instagram.com/RATCHETCLOTHINGCOMPANY

JOIN

are you in the early stages of launching or building your fashion business ~& looking for some support & guidance?

Follow me on instagram @thefashionbrandclinic

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Welcome to The Fashion Brand Clinic!

links mentioned in the episode

You can keep in touch with me via the links below:

https://www.elizabethstiles.co.uk/

https://www.instagram.com/elizabethstilesuk/

Launch your own fashion brand! (@thefashionbrandclinic)

listen

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

For anyone that missed the live I did a while back, here's the story of how it took me around 6-9 months to work out a plan to hand in my notice!

Last year, in one of my many lockdown clear outs I discovered all the notebooks I used to carry around with me full of notes, hopes and plans about how I was planning to leave my job! It was so fascinating to see that actually ... it had all come true! I know during this period that many of you will be toying with the idea of leaving your job to work freelance and I honestly couldn't recommend it more! Here's a look into how I did it - it felt VERY scary to put this out as I've literally never shown these to anyone!!! I hope this helps you and if you have any questions about working together on this topic I'd love to hear from you!

links mentioned in the episode

You can keep in touch with me via the links below:

https://www.elizabethstiles.co.uk/

https://www.instagram.com/elizabethstilesuk/

Launch your own fashion brand! (@thefashionbrandclinic)

listen

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

"The future of fashion is coming and it's from the past."

Using only materials that are already in existence Freya Simonne reworks and upcycles preloved textiles into beautiful forever pieces of upcycled clothing. The mission is to show an alternative way of doing fashion that actively gives back to both people and planet.

In this episode we discuss :

• Freya's career in fashion working for high street retailers & transitioning into having her on business

• Her design process & how she creates her unique pieces

• Some 'pinch me' moments which have escalated the growth of Freya's brand

LINKS MENTIONED IN THE EPISODE

https://www.instagram.com/freyasimonne

https://www.freyasimonne.com

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

This week's guest is Helen Perry who I've collaborated with before on a couple of IGTV videos & I've also been on her brilliant podcast called Just Bloody Post It! (if you like this, you'll love that too!)

Helen shows creative businesses how to do marketing on the internet. Wherever you are showing up online (and you will need to show up) - on Insta, emails, TikTok, podcasts - you'll need to learn the skills that allow you to communicate what's great and valuable about what you do. Then people will buy it. This is what Helen teaches in her courses and workshops.

In this episode we discuss :

• how Helen plans her launches including waitlists & lead magnets

• what it feels like to be very visible online when selling for an intense period of time

• other measures of success other than just the monetary figures

LINKS MENTIONED IN THE EPISODE

https://www.helen-perry.co.uk

https://www.instagram.com/_helen_perry_

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

For anyone that missed the live I did with Rebecca @womenwillcreate, we were talking all about how to bounce back from a sales slump!

We talked about the change in mindset needed as well as making sure you are engaging with your customers and showing your brand.

In this episode I share with you 5 ways to bounce back from a sales slump :

1️⃣Accept that January is a slow month, for a lot of people it's a month of reflection and detox so it won't be about your brand 2️⃣ Make a point of reflecting on what you learnt in this time, taking a step back and put it all down on paper 3️⃣ Reconnect with your passion and your purpose. This will mean you will have a great energy which is much better for pushing yourself and sales 4️⃣ Find a good blend of features and benefits to your brand and what you sell 5️⃣ Make a promise of what you can consistently do in February. Perhaps a piece of content that's recurring (it doesn't have to be every day!)

links mentioned in the episode

Join The Sales Project here!

You can keep in touch with me via the links below:

https://www.elizabethstiles.co.uk/

https://www.instagram.com/elizabethstilesuk/

listen

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Every major trend report for 2022 has stated just how crucial live streaming, shopping and selling on video are going to be… so why are we still shying away from it?

In this episode I share with you 5 ways to transform your sales :

• How to overcome your doubts & fears around selling

• Getting comfortable with showing up for your business

• Setting clear goals for your sales expectations

• Understanding your bestsellers & how to utilise that to the max

• Know that consistency looks different for everyone but it's the key (a FREE key might I add!) to build trust with your audience

LINKS MENTIONED IN THE EPISODE

Join The Sales Project here!

YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW:

https://www.elizabethstiles.co.uk/

https://www.instagram.com/elizabethstilesuk/

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

If you have worked in fashion buying then I'd be very surprised if you haven't heard of the meme account @lifeofabaa! Some of you may know about it and some of you may not but it's a super niche instagram profile that started off talking about the day to day life of a buying office! It very quickly grew in popularity and actually escalated into something more serious when it exposed sexual allegations at different companies such as cough cough ASOS.

For many reasons, the people behind the account have decided to remain anonymous so I sent over some questions via email and I'll be reading out their replies! I wanted a really fun & special guest for episode 100 so here it is!

In this episode we discuss :

• what it looks like to run an anonymous account & the challenges they face with it

• the scandalous activities BTS and in their DM's

• the plans & goals for the future of the account

LINKS MENTIONED IN THE EPISODE

https://www.instagram.com/lifeofabaa/

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

contact me

If you'd like to find out more about working together on your brand, click here

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

Rubi is a content creator who has built an audience of fashion loving followers across Instagram, YouTube & TikTok! She recently moved to the UK & in this episode shares some great advice about what it looks like to become an influencer

In this episode we discuss :

• how to juggle different platforms when building an audience

• what the purpose of each platform is for Rubi

• the differences between what social media looked like a few years ago vs now & what it looks like for the future

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

LINKS MENTIONED IN THE EPISODE

https://www.instagram.com/poseandrepeat

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

CONTACT ME

If you'd like to find out more about working together on your brand, click here

Happy New Year! Welcome back to the podcast after an unplanned Xmas / Covid break but it feels good to be recording again & sharing these episodes with you!

I really struggled to come up with some goals over the xmas period but as soon as January came round (& I was feeling a million times better!) my inspiration struck & I started writing so many things down that I want to do for 2022 — ooh that rhymes!

So if you're also feeling uninspired about what you want this year to bring then give this episode a listen!

In this episode I also share :

• How I'm going to split out my fashion content & sales planning content across 2 different platforms

• A brand new project I'm working on with The Stack World called The Fashion Clinic

• Q1 goals and plans for the business

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

In under 2 minutes, ask yourself these carefully selected set of questions to determine if your fashion brand is on the path to success.

For example …

*Do you regularly update your website and analyse your competitors' pricing?

*Do you frequently update your website's content and product offerings to keep customers engaged?

*Does your fashion brand have a content marketing strategy?

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…

LINKS MENTIONED IN THE EPISODE YOU CAN KEEP IN TOUCH WITH ME VIA THE LINKS BELOW:

https://www.elizabethstiles.co.uk/

https://www.instagram.com/elizabethstilesuk/

LISTEN

You can listen by clicking through to Apple Podcast here

Remember to hit the subscribe button so you don't miss an episode!

CONTACT ME

If you'd like to find out more about working together on your brand, click here