Welcome back to From The Diving Board!

In this video, we use the recent controversy surrounding Matilda Djerf and Djerf Avenue as a diving board to investigate the world of influencer-led fashion brands at large.

With a rising sense of disillusionment about influencer-led fashion brands, we take a deeper look at the challenges these brands face in meeting customer expectations. Is it possible for any fashion brand to be truly ethical in an industry built on exploitation? Join me as I dive into the true cost of success as a CEO in the industry.

Follow me on Instagram

#matildadjerf #djerfavenue #influencerbrands #fastfashion #ethicalfashion #mollymae #maebe #tala #gracebeverley