In today’s episode, I share with you the pros and cons of splitting up into two accounts and my overall opinion on it. I talk about how to determine if it’s truly the right step for you and how to approach it if starting new is your next move. 

In this episode, we cover:

• My take on whether to start a new account or not [1:00]
• Why you might see some big influencers with two accounts [2:57]
• Why having one account could be best [4:38]
• What if your account is no longer in front of the right people [6:59]
• Strategy if starting a new account [11:53]

 

Click here for Free Resources + Current Offers!

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

In today’s episode, I share with you the latest and greatest about hashtags and how they should be used. I talk about whether hashtags are dead or alive and if they are even relevant anymore. Listen in to find out how hashtags relate to your content and make sure your hashtag game is on point. 

In this episode, we cover:

• How hashtags should be associated with your content [1:12]
• What the head of Instagram says about hashtags [2:26]
• The type of hashtags and how many you want to be using [3:08]
• What you should be focusing on [4:19]

 

Click here for Free Resources + Current Offers!

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

In today’s episode, I share with you what you should be posting on your feed and what you should post on your stories. I talk about why you’re getting the views but not the followers, how you can change that, and how to get people talking. 

In this episode, we cover:

• Breaking down the different types of video on socials [0:34]
• Why it’s important that your reels are aligned with your ideal person [2:19]
• What I did on my socials to get my audience talking [4:18]
• What you should be putting in your stories [7:24]
• The monkey see monkey do concept [11:44]

Black Friday Bundle (w/ a free month of the weekly reel trend report): https://www.thefiercesocialsociety.com/offers/PMjLaF54/checkout Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600

 

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

 

Website: https://www.themandyemerson.com/

 

In today’s episode, I share why trending audio can help your content and how to use it in a way that best fits your business. I talk about the difference between the content and context of a reel, how to best use trending audio, and when the ideal time is to hop on a trend. 

 

In this episode, we cover:

• Controversial opinions and strategies [0:42]
• Difference between content and context of a reel [3:25]
• Mistakes I see business owners making [3:39]
• Why trending audio and how to utilize them [6:19]
• When to hop on a trend [9:27]

 

Black Friday Bundle (w/ a free month of the weekly reel trend report): https://www.thefiercesocialsociety.com/offers/PMjLaF54/checkout Weekly Trend Report: https://stan.store/themandyemerson/themandyemerson_store/page/50972 25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600

 

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety

 

Website: https://www.themandyemerson.com/

 

 

In today’s episode, I share a much needed “stay calm” announcement and prepare my fellow female entrepreneurs for the upcoming and expected drop in engagement. I talk about why we see this lower engagement during this time, how to combat it, and keep showing up without burning out. 

In this episode, we cover:

• Engagement will drop and what causes this every year [2:06]
• One sure way to stay connected with your audience [3:25]
• Creating a strategy specifically for Q4 [4:22]
• A way to stay consistent without burnout [6:58]

25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

Website: https://www.themandyemerson.com/

In today’s episode, I share with you a little about the infamous Black Friday and my first experience participating in it. I share with you tips to determine if it’s a good option for your business to get in, steps to take to be successful, and some of my favorite tools to help you along the way.

In this episode, we cover:

• Is Black Friday a good option for your business?
• How to have more success with bringing in new customers at Black Friday
• Consider kicking the tiered offers to the curb this Black Friday 
• Don’t be stressed and overwhelmed, set up for success

25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

 

Website: https://www.themandyemerson.com/

I am so excited to have Michelle Fernandez on today’s episode! She is a Facebook and Instagram Ads Strategist, a Funnel Expert, and Speaker. For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. After pouring countless hours into mastering the art of paid advertising, she shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners. We talk about her journey, extensive knowledge of funnels, and how you can implement them. Michelle shares the type of specific funnels in a business and ways to use them to retain your customers.          

In this episode, we cover:

• A start in network marketing [4:56]
• Different types of funnels [14:11]
• Funnels in brick and mortars [15:56]
• How to figure out a funnel if you don’t have a traditional landing page funnel [19:44]
• The art of retention with funnels [26:14]

Connect with Michelle: @themichellefernandez https://themichellefernandez.com

25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

 

Website: https://www.themandyemerson.com/

In today’s episode, I share with you a little about my first business investment and how beneficial it was to my business journey. I talk about ways to invest back into your business, who to surround yourself with, and how to communicate with your friends and family in the corporate world despite their lack of understanding. 

In this episode, we cover:

• My first business investment [1:20]
• Surrounding yourself with the right people [9:01]
• My two biggest income earning businesses [10:47]
• An opportunity to build confidence, community, and comradery [12:40]
• Treating your business like a business [16:32]

 

25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

Website: https://www.themandyemerson.com/

In today’s episode, I share how you can discover your ideal client and why it’s important to your business’ success that you do. I talk about who your ideal client really is, how you should connect with them, and how to niche down to a specific audience to gain that like, know, and trust. 

In this episode, we cover:

• Controversial opinions around your niche and ideal client [5:03]
• Who you should be talking to [5:38]
• How to gain the trust of your ideal client [8:16]
• How to speak to your ideal client [11:17]
• What it means to niche down to a specific ideal audience [15:43]

 

25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 How to Identify Your Ideal Customer: https://view.flodesk.com/pages/602465e699bcbdf696129e23

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

 

Website: https://www.themandyemerson.com/

I am so excited to have Kelly Mosser on today’s episode! She is a business strategist with a decade of experience helping businesses make bank and change the world. She is also the host of a global top 2% podcast, The Aligned Success Show, and the creator of the Hell Yes Guest Method. We are talking about the strategy of getting on other people’s podcast to give you more exposure to your business, your brand, and your offers. Kelly shares with us how to diversify your organic content creation with Strategic Podcast Guesting, as well as how to batch a week's worth of Instagram content from one podcast interview.

In this episode, we cover:

• What people are noticing about podcast space [4:45]
• The true growth tool [6:53]
• What if you don’t have your own podcast [11:47]
• How to batch a week’s worth of content from a podcast interview [19:55]
• What you’re missing out on if you’re not podcast guesting [31:00]

Connect with Kelly:IG: @kelly.mosserLearn more about the Hell Yes Guest method here! https://work.kellymosser.com/course

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

Website: https://www.themandyemerson.com/