In today’s episode, I share why Instagram cannot be your only marketing strategy. I talk about how you are limiting your exposure, how you can increase your reach, and a valuable asset you should have in your back pocket for when things go wrong with other platforms. 

In this episode, we cover:

• Instagram isn’t out to get you [2:33]
• How you are greatly limiting your exposure to your business [4:55]
• If you’re educational based, other platforms you should be on [6:19]
• Our worst fear and how we overcome it [8:52]
• What Instagram has become [12:11]

 

25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600 Social Media Marketing for the Busy Entrepreneur Workshop: https://www.thefiercesocialsociety.com/offers/pnxfWohE

 

Connect with Mandy:

IG: @themandyemerson

IG: @thefiercesocialsociety

 

Website: https://www.themandyemerson.com/

Sign up for the Social Media Marketing for the Busy Entrepreneur Workshop happening 9/27-9/29: https://www.thefiercesocialsociety.com/offers/pnxfWohE/checkout   Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

We all know there are a ton of changes happening on Instagram and other social media platforms lately, and for many of us, it’s discouraging because we are seeing lower engagement. And with these changes, you may need to think you need to tweak your strategy, but I’m here to tell you that tricking the algorithm is not a thing. We don’t know which hacks will work and which ones won’t work, but I can tell you the one thing that will ALWAYS work, and that is making sure you are sticking to content that is packed with value on a consistent basis that is made for your ideal client.   I’m sharing with you why these hacks don’t work, one of the hacks I tried that did a huge disservice for me, and why the most important thing you can do is focus on providing valuable content.   In this episode, we cover:

• Why you need to stop trying to hack the algorithm and start focusing on valuable content [1:39]
• Engagement pods, and why they don’t work [6:02]
• The one thing not enough people are talking about [11:30]
• It’s time to start preparing and thinking about the holiday season coming up [14:24]

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety Website: https://www.themandyemerson.com/

I am so excited to have Summer Alvarez on today’s episode. She is a reels marketing coach who grew her audience by 50,000 followers in just 9 months by creating reels. We are talking all about niching down and growing your audience with reels. Summer shares with us why it’s important to figure out your ideal client and how to reach them, as well as how reels can help grow your audience and the importance of automation for your business.   In this episode, we cover:  

• How Summer got started with her business and her experience in direct sales before starting business coaching [3:11]
• A bit on Summer’s educational and work background [8:01]
• Being an introvert in the online space [14:02]
• Identifying your niche and working towards building that audience [16:50]
• The importance of focusing on serving your audience rather than the number of followers or views [23:13]
• How Summer used reels to grow her audience by 50,000 followers in 9 months [27:35]
• Summer’s strategy when it comes to reels [33:39]
• The power of automation in your business [38:54]

 

Connect with Summer: 

• Www.Instagram.Com/hey.summer.a
• https://keap.page/tqu117/ceo-society-course-free-14-day-trial.html
• https://keap.page/tqu117/rock-your-reels-batching-webinar.html
• https://keap.page/tqu117/nail-your-niche-webinar.html

 

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

Having structure and routine in our lives is definitely important, but I think as a society and a culture around powerhouse women CEOs and founders, we put such an emphasis on having the perfect morning routine. This emphasis on perfection and also this obligation to have a morning routine has personally felt quite cookie cutter, and a little bit toxic in a way.    In today's episode, I share why I think morning routines are overrated -and you know what, I understand this is an unpopular opinion but I am definitely coming out and saying this! Like I said routine is important, but let’s be honest not all of us have time to stick to this perfect schedule that we see others doing online. I talk about why having a morning routine doesn’t always help your business, why sleep is super important and why you should find the routine that works best for you.    In this episode, we cover:

• You aren’t always going to have the perfect morning routine [1:23]
• What my actual morning routine looks like in a week [4:02]
• Why sleep is so important [10:31]
• Explore what routine works for you not for others [15:56]

 

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

In today's episode, I share my own experience with having content go viral and why it isn’t as perfect as you may think it is. I talk about why going viral may do more harm than good, how viral content attracts the wrong audience, why too many new clients may actually slow down growth and how to be prepared for having content go viral.    Going viral on social media is something we all aim for because after all, it’s the one thing that’s going to increase exposure to your business and make you successful right? Well, not exactly. Having a  piece of content go viral is great but it's not everything it's cracked up to be. This topic is really important to cover because there is a difference between going viral and having a viral business, and social media can make it seem like having viral content is the best and only way to be successful.    In this episode, we cover:

• Does going viral actually help your business?  [0:44]
• Viral reels can bring in the wrong audience [3:15]
• Drowning in new leads and not optimizing the ideal buyer's window [6:51]
• Be prepared for viral-ity [10:16]

Grab the Weekly Reel Trend Report here

 

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

There are so many steps you have to accomplish as a business owner, that sometimes it can be hard to remember it all - especially when it comes to reaching out to clients. But did you know there’s one key step you’re missing out on what's actually making you lose potential profits?    In today's episode, I share why failing to follow up with your clients essentially means leaving money on the table. I talk about why your audience needs the friendly reminder, capitalizing on the buying window, and ways to follow up with your client without feeling spammy.     In this episode, we cover:

• It’s imperative to follow up with your clients! [0:43]
• Clients can use the friendly reminder [2:40]
• Sync up your buying window with your warm lead window [5:01]
• How you follow up is important [6:43]
• When to move on [10:45]

25 Reel Ideas: https://view.flodesk.com/pages/615748ffc71e8685f183b600

 

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I think being able to know how to show up when things get tough is a really important thing to have in our tool belt. I know how hard it can be to show up on socials or in your business when you just don't feel like it or you're in a creative rut, or you're going through things in your personal life. I’ve been there girl and everything you are feeling is totally valid.    In today's episode, I share my secrets on how to show up when you really don’t feel like it. I talk about batching and pre-planning content, why you have to treat your business like a business, taking time off to rest and restore your mindset,    In this episode, we cover:

• It’s totally normal that you don’t want to show up [1:28]
• Show up for your business consistently [5:06]
• How to combat stories and batch content [6:52]
• Take some time off [10:52]

  Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

What if I told you that you could go on vacation and still post on social media without needing to be on your phone 24/7?   In today's episode, I am going to let you in on my little secret of how I was able to sneak away to Florida, and no one was the wiser. While I was away, I was still posting on social media, I was still “showing up” in my stories, and I was still able to have a really great week-long vacation with my family without stopping my social media posting flow. I share tips behind automating posts, repurposing content, and why I did not post live while on vacation.    In this episode, we cover:

• Planning out your content and automating posts [2:45]
• Stories can be tricky to plan out [4:48]
• How I planned my stories [6:59]
• Why I didn’t post live [8:15]

Plan a month webinar waitlist: https://view.flodesk.com/pages/62bf03329b2a0dd45de3f9e7

 

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I feel like this episode is so needed! Currently, I am going through an exciting but slightly intimidating pivot and it’s dawned on me that now more than ever, do I really need to have a conversation with myself about mindset.    In this episode, I talk about why mindset is more than just telling yourself you are good enough and worthy. You have the ability to harness the power of your mind and turn it into actionable steps! I share the importance of combining action with your mindset shift, why we are programmed to protect ourselves but this can be limiting, and surrounding yourself with people who will uplift you and not limit you.    In this episode, we cover:

• Mindset is more than telling yourself you’re worthy [0:59]
• Applying an action mindset to your business [4:06]
• Our minds are programmed to protect ourselves [7:09]
• Surround yourself with the right people who will fuel your dream life [11:13]
• Making the right decisions, delegating tasks and being focused [13:49]

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/