In this episode, I want to quickly talk about how to use Instagram’s latest feature - the pin button! Pinning content isn’t new on other social media apps (YouTube, Twitter), and we’ve seen Instagram already roll this feature out for comments, but this latest installment takes things to a whole new level. I share what the feature is all about and how you can best use it to maximize engagement with your audience!    In this episode, we cover:

• What is the Pin feature and why it’s important to use new features [0:16]
• How to properly use the Pin feature [1:07]
• Sharing freebies and posting reels [2:37]
• Pinning a high performing reels or evergreen content  [4:44]
• Time-sensitive content [6:20]

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I am so excited for this episode because I am talking all about IPAs, and no it’s not those frothy little hops - it’s actually your Income Producing Activities.    In this episode, I explain what IPAs are, what types of IPAs you can do within and outside of social media, and how to really maximize your time and connection on Instagram.    In this episode, we cover:

• What is an IPA [0:36]
• These are the IPAs you need to be doing [2:30]
• Following up with warm leads [5:20]
• Good ol’ fashioned networking [8:03]
• Daily IPA-related things you can do on Instagram [9:22]

Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I am so excited for this episode because I am talking to an amazing woman who knows a thing or two about the importance of confidence. In fact, she’s such an expert she co-hosts a podcast on all things confidence!    In this episode I talk to Whitney Abraham, co-host of Capture Your Confidence podcast, an entrepreneur and business strategist who teaches female business owners how to market, sell and scale their online businesses.   During our conversation, Whitney shares her expertise on all things online business. She talks about the importance of cultivating your confidence, bad behavior you need to change, and the fundamentals of a confidence practice.    In this episode, we cover:

• Whitney shares more about her journey and overcoming imposter syndrome [0:54]
• Daily practices to strengthen your confidence [5:33]
• Red flag behavior you  need to adjust [7:23]
• Whitney’s favorite journal prompts [10:40]
• Magnetize Your Membership [12:12]
• The fundamentals of your confidence practice [14:31]

  Connect with Whitney: Instagram:https://www.instagram.com/whitneyabraham/  Website: https://www.whitneyabraham.com/     Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here     Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

This is a common mistake that I see a lot of new business owners make, and I myself had made this mistake when I was first getting started. As I was trying to learn how to grow my account, how to create a community, and how to increase my sales, I fell for this super common trap of copy and pasting what works for other people in my niche.    In this episode, I explain why the copy-paste method is actually counterproductive. I discuss the importance of community building amongst your audience, position yourself as the problem solver, and why you should really get to know your people!   In this episode, we cover:

• Join my workshop [1:22]
• This is a common mistake [3:29]
• The goal is to grow your audience and create a community[5:19]
• When your audience feels supported they will support you in turn [10:13]
• Solve their problems! [13:34]
• Serve your people well for 90 straight days [16:36]

 

Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here     Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I am so excited for today’s episode where my guest and I get to answer all your questions related to social media. Anneke Odendaal is a marketing expert and founder of Pink Sparrow Social, a company dedicate to helping small businesses grow their audience and reach with reels.     During our conversation, Anneke shares how she was able to find a niche in helping businesses grow their audience with video content, how she managed to find her ideal client in the midst of a pandemic, and how to set yourself up for success by timing your schedule to your own menstrual cycles.    In this episode, we cover:

• Anneke shares more about herself and her experience with small businesses [1:56]
• Finding your ideal client with reels [6:45]
• Engagement and branding are more than just writing comments [12:46]
• Batching content [18:46]
• How to set yourself up for success by scheduling time [22:15]
• Not working during the luteal phase of your period [27:33]
• How Anneke pivoted her business and the future of Pink Sparrow Social [32:50]
• Helping women find their fears [38:58]
• Anneke shares the most rewarding experience of her life [40:45]

Connect with Anneka:  

Instagram:https://www.instagram.com/pinksparrowsocial/ Website: https://www.pinksparrowsocial.com.au/     Join the Instagram Strategies for the Busy Entrepreneur 4 Day Workshop here     Connect with Mandy: IG: @themandyemerson IG: @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I am thrilled you are listening to today's episode, because I am talking to my friend Juan. Juan is a super creative and amazing person who is also an expert at Instagram and creating reels! As a former marketing expert, he transitioned into social media management for many companies until finding his space in freelancing for different accounts and agencies across the world.    During our conversation, Juan shares how he made the leap from the corporate world to freelancing, why starting from scratch can be scary but totally possible, and how social media strategies differ from region to region and audience to audience.    In this episode, we cover:

• Juan shares more about himself [2:06]
• Overcoming the fear of starting from scratch [7:37]
• Acing the formula for reels and getting over being camera shy [10:24]
• Dealing with constant algorithm changes [13:53]
• Do social media strategies vary when you work with international audiences? [19:14]
• The trend report [22:03]

Connect with Juan:     https://www.igcreatoracademy.com/ica-reels-challenge      Connect with Mandy on IG:  @themandyemerson @thefiercesocialsociety   Website: https://www.themandyemerson.com/

I am thrilled you are listening to today's episode, because you have either done this and have been really frustrated at the end of it, or you're considering it and feeling overwhelmed, or maybe you've never even heard of anybody doing this and you're currently thinking “are you serious, people are actually doing this?”  The answer is yes! There are (maybe crazy) people out there, like me, who are doing this, and you’re probably thinking how is this even possible and does it even help?   In today’s episode I am covering everything you need to know about the 30 in 30 days reels challenge. I share what the purpose of this challenge is, why quality content matters, how this challenge could be damaging to your social media strategy and how to actually do the challenge properly if you want to do it!    In this episode, we cover:

• What is the 30 in 30 days reel? [1:16]
• Quantity versus quality and purposely created content  [4:36]
• How to do the challenge properly [7:19]
• Niche down your content! [10:31]
• Determine your objective and remember the customer journey [14:11]

  Connect with Mandy on IG:  @themandyemerson @thefiercesocialsociety   Website: https://www.themandyemerson.com/

Today I am chatting with Emily Cincotta. She is the creative entrepreneur behind the brand @itsemilycincotta (formerly, @thelaunchbabe) She helps online coaches and service providers clarify their mission, grow their brand platform, and launch their services using marketing strategies that are rooted in service. Emily believes that the most effective marketing strategies are those that seek to change the lives of the end consumer - even before a purchase is made.     Connect with Emily: IG: @itsemilycincotta   Connect with Mandy on IG:  @themandyemerson @thefiercesocialsociety   Website: https://www.themandyemerson.com/ 

Did you know the average millionaire has seven streams of income? It’s wild because I think most of us think that the road to becoming a millionaire involves putting your eggs in one basket. The reality is that you need to diversify the ways you’re getting profit and that’s by ensuring you have multiple sources of income.   I am so passionate about this topic that I could talk about it for days, but I am going to keep in short and sweet in this episode! I cover 4 streams of passive income, how to get into it and what some of the challenges can be!    In this episode, we cover:

• Affiliate and brand partnerships as passive income [1:04]
• Leveraging products to sell on social  media and Etsy [4:41]
• Instagram coaching journey and network marketing [8:39]
• How selling your own product yields a higher profit margin [12:27]
• My personal experience in network marketing [16:03]
• Where I make most of my income [22:33]

  Connect with Mandy on IG:  @themandyemerson @thefiercesocialsociety   Website: https://www.themandyemerson.com/ 

You’ve probably heard by now that one way to ensure you’re targeting the right people and finding an audience who resonates with your message or product is by niching down. In today’s episode, I share how you can find your niche. I talk about why you need to narrow down what you’re talking about to avoid burnout,  my own experience niching and why presentation matters. This episode is definitely helpful for those who feel totally stuck!    In this episode, we cover:

• My experience with niches [0:32]
• How to find your niche [4:40]
• Examples of narrowing down your niche[8:40]
• Focus on one thing not many things [15:24]
• Present yourself in the most effective way possible [17:34]
• Word of mouth is crucial [18:50]

 

Grab my Niche 101 mini-course for $27: thefiercesocialsociety.com/offers/F4jxkfMu/checkout 

  Connect with Mandy on IG:  @themandyemerson @thefiercesocialsociety   Website: https://www.themandyemerson.com/