On Wild Salmon Day, Jim Murray returns with the first episode of Season 3, bringing together three leading voices from across the North Atlantic to discuss the future of wild Atlantic salmon.

Joining Jim are Marina Gibson from the UK, Matt Hayes in Norway, and Vala Arnadottir from Iceland for a candid conversation about what their countries are getting right when it comes to salmon conservation – and what they're getting spectacularly wrong.

From catch-and-release and fish handling to aquaculture, pollution and public awareness, this special episode explores the challenges facing one of the world's most extraordinary migratory species. 

The panel debates how anglers have become guardians of wild salmon, the importance of protecting spawning habitat, and why the fight to save salmon must reach beyond the angling community.

The discussion also examines how cultural attitudes towards salmon differ between countries, whether fish farming remains the single biggest threat facing wild stocks, and what each of us can do to help ensure future generations experience the wonder of a wild Atlantic salmon.

The Last Salmon is in partnership with Loop Tackle, driving change for wild fish and wild places.

The Last Salmon, presented by actor and activist, Jim Murray MBE, offers hope and solutions to the tragic story that is unfolding for an iconic species in crisis - the wild salmon.  

For regular updates, follow the show at Instagram.com/TheLastSalmon.