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It's Episode 50 of the Lean Whiskey podcast with Jamie Flinchbaugh and Mark Graban!

tl;dr: Lean Whiskey will transition to a new brand Lean Coffee Talk, so stay tuned for more episodes from Mark and Jamie

In their 50th and final episode of Lean Whiskey, hosts Mark and Jamie announce a significant transition, revealing that while this marks the end of “Lean Whiskey,” the podcast will continue under a new title called “Lean Coffee Talk.”

The change is partially influenced by Jamie's lifestyle choices, which is reflected in their drink selections for this episode – both hosts opt for non-alcoholic spirit alternatives, with Jamie choosing Almave (co-founded by F1 legend Lewis Hamilton). Mark made a non-alcoholic Manhattan (with Bourbon alternative and a Sweet Vermouth substitute), but as he found it undrinkable, we'll spare you the brand name.

The bulk of the episode focuses on the current state of the whiskey industry, which is experiencing its first significant downturn since 2002. Drawing from multiple sources, they discuss how the bourbon boom appears to be over, with distilleries facing waning demand and a supply glut. The situation is particularly stark in Kentucky, where 14.3 million barrels are aging at the start of 2024, representing approximately 2 billion bottles of whiskey.

The hosts explore how this oversupply mirrors historical patterns, referencing the 1980s when 22 Scotch distilleries closed between 1980 and 1986 and bourbon sales plummeted 50 percent in the US. They also discuss how this situation exemplifies principles from The Beer Game, a famous MIT supply chain management simulation that Jamie has facilitated many times over 20 years (and Mark has played a few times).

The episode concludes with details about the podcast's rebranding to “Lean Coffee Talk,” which will maintain the casual, conversational format while using a loose version of the Lean Coffee structure that has been part of many Lean Whiskey episodes. The new format pays homage to both the Lean Coffee methodology and the classic radio program “Car Talk,” with the hosts emphasizing that while the name and logo will change, the podcast will continue in the same feed, ensuring continuity for their listeners. Cheers! 

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