The Fire Time Podcast

By Tim ReedBusiness Marketing Careers

The Fire Time Podcast episodes

August 16, 2022 3 Keys to Creating an Effective Showroom by Deb Hannig (FTM Rapid Reaction)
It’s mandatory that customers feel comfortable in the showroom. Having a place to sit and playing music in the background will help create the ambiance you need to seal the deal. Listen to this episode for more simple strategies you can use to transform your showroom.
While we’re getting ready for Season 9 of the podcast, Tim will give you his rapid reaction to a series of audio articles from The Fire Time Magazine. To check out more audio articles from that publication, subscribe to the FTM podcast (linked below).
In this week's episode, Tim gives you his rapid reaction to "3 Keys to Creating an Effective Showroom” by Deb Hannig.

Podcast episode with Deb: https://www.itsfiretime.com/2019/09/17/the-fire-time-podcast-episode-34-understand-their-problem-step-2/.
Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.
Support The Fire Time Podcast financially: https://www.patreon.com/itsfiretime.
29 min
August 09, 2022 Artists Ship, Leaders Execute by Tim Reed (FTM Rapid Reaction)
You shouldn’t wait until the conditions are perfect to have a meeting. You should have a meeting because it’s Tuesday, which is when the meeting is due. This statement may seem simple, but it contains the key to getting things done when you say you’ll do them. Want to start shipping things on time? Start your journey by listening to this episode of the podcast.
While we’re getting ready for Season 9 of the podcast, Tim will give you his rapid reaction to a series of audio articles from The Fire Time Magazine. To check out more audio articles from that publication, subscribe to the FTM podcast (linked below).
In this week's episode, Tim gives you his rapid reaction to his article, "Artists Ship, Leaders Execute.”

Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.
Support The Fire Time Podcast financially: https://www.patreon.com/itsfiretime.
24 min
August 02, 2022 Relationships, Results, and Trust—Compounded Over Time—Create Influence by Alex Judd (FTM Rapid Reaction)
Too many leaders promise things that they don’t end up doing. This creates a disconnect between leaders and their teams, and it’s often the underlying reason teams don’t fully buy into their leaders’ initiatives. If you’re ready to overcome this challenge, then this episode of the podcast is for you.
While we’re getting ready for Season 9 of the podcast, Tim will give you his rapid reaction to a series of audio articles from The Fire Time Magazine. To check out more audio articles from that publication, subscribe to the FTM podcast (linked below).
In this week's episode, Tim gives you his rapid reaction to "Relationships, Results, and Trust—Compounded Over Time—Create Influence" by Alex Judd.
Podcast episodes with Alex:
https://www.itsfiretime.com/2019/11/19/the-fire-time-podcast-episode-43-alex-judd
https://www.itsfiretime.com/2020/09/29/the-fire-time-podcast-episode-72-alex-judd
Alex’s Path for Growth Podcast: https://www.pathforgrowth.com/podcast
Read The Fire Time Magazine Reader Edition: https://magazine.itsfiretime.com
Download The Fire Time Magazine App to get full access to the magazine (for free): https://www.itsfiretime.com/app
Support The Fire Time Podcast Financially: https://www.patreon.com/itsfiretime
18 min
July 26, 2022 Good Design is Simpler than You Think by Christy Campbell (FTM Rapid Reaction)
Let’s face it: Our industry could use some help when it comes to marketing design. Often, that’s because people don’t understand the importance of keeping their designs simple. If you’re ready to make your marketing design better, start by listening to this podcast episode.
While we’re getting ready for Season 9 of the podcast, Tim will give you his rapid reaction to a series of audio articles from The Fire Time Magazine. To check out more audio articles from that publication, subscribe to the FTM podcast (linked below).
In this week's episode, Tim gives you his rapid reaction to "Good Design Is Simpler than You Think" by Christy Campbell.

Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com.
Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app.
Support The Fire Time Podcast financially: https://www.patreon.com/itsfiretime.
23 min
July 19, 2022 Why Team Members Fail and How to Help Them Succeed by Jerry Eisenhower (FTM Rapid Reaction)
Very often, we like and hire people who are like us. Often, this makes teams that have glaring weaknesses because everyone's similar and they all have the same flaws. This episode will inform you how to hire people unlike you so that there are no gaping holes in the fabric of your company.
While we are getting ready for Season 9 of the podcast, every week, Tim will be giving you his rapid reaction to an audio article from The Fire Time Magazine. To check out more audio articles from The Fire Time Magazine, subscribe to the FTM podcast (link below).
In this week's episode, Tim gives you his rapid reaction to "Why Team Members Fail and How to Help Them Succeed" by Jerry Eisenhower.
Read The Fire Time Magazine Online and Subscribe to The Fire Time. Magazine Podcast: https://magazine.itsfiretime.com/
Download The Fire Time Magazine App to get full access to the magazine (for free): https://www.itsfiretime.com/app
Support The Fire Time Podcast Financially: https://www.patreon.com/itsfiretime
20 min
July 12, 2022 Consultative Sales from the Buyer's Perspective by Heather Hockenberry (FTM Rapid Reaction)
Have you ever considered what it's like to go through the consultative sales process from the buyer's perspective? If so, wouldn't that make it more of a buying process rather than a sales process? What then would be the role of a salesperson if the buyer is in control and making all the decisions at every point in the process? Before answering these questions, let's clarify several points… listen to this episode for more!
While we are getting ready for Season 9 of the podcast, every week, Tim will be giving you his rapid reaction to an audio article from The Fire Time Magazine. To check out more audio articles from The Fire Time Magazine, subscribe to the FTM podcast (links below).
In this week's episode, Tim gives you his rapid reaction to "Consultative Sales from the Buyer's Perspective" by Heather Hockenberry.
Read The Fire Time Magazine Reader Edition: https://magazine.itsfiretime.com/
Download The Fire Time Magazine App to get full access to the magazine (for free): https://www.itsfiretime.com/app
Support The Fire Time Podcast Financially: https://www.patreon.com/itsfiretime
23 min
July 05, 2022Q & A - Season 8 Finale
How do you build a payscale for salespeople? How do you design an effective showroom? When will there be another Fire Time Workshop? Listen to learn the answers to these questions—and many more—as we round out Season 8.
In today’s episode, Tim responds to questions he has received from WhyFire customers, audience members, and podcast listeners over the last several months.
In this episode, you’ll learn:
How to display pricing in the showroom (establishments you probably visit often do this well—replicate it).
How to make consistent job walk forms (these only take 20 minutes to create).
Why some steps of the 10-Step Execution Process are non-negotiable (you just need to trust us on this).
It’s incredible how much ground we covered this season, and we can’t wait to tell you what’s planned for Season 9 come early September. Until then, you can look out for a weekly Rapid Reaction episode. And remember, summer is the invest season—don’t waste it!

Get started on JotForm
Listen to the Fire Time Magazine Podcast
Sign Up For The Fire Time Workshop
Support The Fire Time Podcast Financially
Join The Fire Time Network
1 hr
June 28, 2022Vision, Mission, Core Values - Part 3
Pretty much all business owners know where they want their companies to go. Still, very few actually understand how to break down their big goals into smaller, achievable objectives that can be distributed company-wide.
In today’s episode—the final one of the season—Matt Bradley returns to talk to Tim about WhyFire’s goals and objectives for the next three to five years. In doing so, they hope to provide some insight into how you can create your own goals and objectives.
In this episode, you’ll learn:
How WhyFire’s goals and objectives came to be (and how the definitions of “goals” and “objectives” differ).
How to give your employees just the right amount of authority (and why you should let team members own specific goals).
Why it’s important to surround yourself with people who balance you out (and how doing so will allow you to see where you’re blind).
We all dream of reaching our companies’ loftiest goals, but few of us break down the steps to achieve them. More often than not, this creates stagnant companies that barely scrape by. If you’re ready to craft goals and objectives that will truly move the needle, then this episode’s for you.

Listen to the first episode of this series with Stan Campbell
Listen to the second episode of this series with the WhyFire Team
Listen to the Fire Time Magazine Podcast
Sign Up For The Fire Time Workshop
Support The Fire Time Podcast Financially
Join The Fire Time Network
1 hr 7 min
June 21, 2022Why Core Values Matter
It’s easy to think that core values are unnecessary fluff, but that mindset will likely lead to slow growth and poor culture. Core values, done right, are hard-edged driving forces that make companies come alive.
In today’s episode—the follow-up to last week’s episode with Stan Campbell—Tim talks about WhyFire’s core values with his fellow team members, Matt Bradley and Sam O’Donnell. These core values galvanize the WhyFire team every day—something that’s clearly conveyed through this lighthearted conversation.
In this episode, you’ll learn:
How the WhyFire team came up with their core values (and how those shape the team’s daily actions).
How to create an actionable core value (and what three traits make a rock-solid one).
How to bake your core values into your team (and why this gets everyone rowing in the same direction).
Honestly, most core values are fluff because they aren’t truly internalized. Taking core values seriously might be challenging at first, but doing so will lead your company down the path of prosperity. If you’re ready to rethink your core values, listen to this episode today.

Listen to Last Week’s Episode with Stan Campbell
Sign Up For The Fire Time Workshop
Support The Fire Time Podcast Financially
Click Here to Join The Fire Time Network
1 hr 12 min
June 14, 2022Stan Campbell - Mission, Vision, Core Values, Goals, and Objectives
If you walked up to your team and asked them to recite your mission statement, could they do it? If not, here’s the hard truth: Your mission statement stinks, and you need to improve it. If your team doesn’t know why your organization exists, where you’re going, and how they’re expected to behave, then you’re setting them up to fail.
In today’s episode, Tim sits down with his mentor, Stan Campbell, to define and discuss the essential elements of any healthy business: mission, vision, core values, goals, and objectives. During the conversation, Tim explains how Stan helped him and his team develop each of these elements so that they could always have clarity on what the company is and where it’s going.
In this episode, you’ll learn:
How core values—when done right—will pump up your team (this makes winning organizations).
How an outsider’s critique of your organization will change everything (this will allow you to truly see eye-to-eye with your team).
How you should delegate tasks (this isn’t offloading things you don’t want to do onto others' plates).
The landscape is littered with organizations that never made it past their leaders' capacities. If you truly care about your business, you should be okay with leaving behind a legacy that doesn’t include you. Making things less about you as a leader and giving your team the authority to talk back will pay dividends. Listen today to get started.
Hiring Stan is the best money Tim has ever spent. Bring him in to critique your organization by emailing him here: [email protected].
59 min

About The Fire Time Podcast

From the publisher's feed

Are you tired of presentations that are only half relevant to your business? Many speakers are not practitioners of their material, simply teachers—not so with The Fire Time Podcast. This podcast is…

for the hearth industry and by the hearth industry. Host Tim Reed has over a decade of experience in the hearth industry, making conversations with guests relevant and extremely practical. In Season One, Tim speaks with twelve hearth industry leaders and provides content relevant to any position, whether on the retail or manufacturing side. Hearth companies everywhere are lost because the landscape of business has changed dramatically in the last ten years. They are trying hard, but they just don’t know what to do. The Fire Time Podcast equips hearth companies to win by sharing ideas and innovation from the best minds in our industry. This podcast will give you the tools to move the needle in your company and win in the changing landscape. This podcast is the first of its kind—specific to the business that you work in every day and simple enough to teach you what’s needed to succeed. Do not miss out on The Fire Time Podcast, available for Apple and Droid devices or at www.itsfiretime.com/podcast. The simple and repeatable steps provided will empower you to grow the bottom line of your company and inspire the team that you lead. ABOUT: Tim Reed is the Retail Sales Leader at Fireside Home Solutions in the Pacific Northwest where he helps his team members make it so stupidly easy to buy from them that there is no excuse not to. Starting as individual salesperson in an empty warehouse, he has grown Fireside’s Retail division by millions (after cutting his marketing budget by 90%). Tim has been invited all over the country to teach companies how to market effectively to their customers and sell more than ever before. His YouTube videos, sales blog, and “Fire Time Podcast” have become a resource for the industry and are actively helping thousands of people rethink their paradigms so that they can grow their businesses in the changing landscape. Tim learned “just enough to be dangerous” about sales, marketing, web development, and leadership from years of playing guitar in a failing punk band—which he swears has uniquely qualified him for his job today. Now considered one of the most innovative minds and compelling communicators in the industry, Tim uses his platform to serve others, helping them create clear messages that are wildly compelling to their audiences. Tim lives in Portland, Oregon with his wife, Jessica, two children, Olivia and Luke, and his 90 pound Golden Retriever, Walter. He still plays guitar in a failing punk band. CONTACT: [email protected] | www.itsfiretime.com