Fitness classes build confidence and build a resilient mindset for us as pros, as well as for our clients.

Today, I have a really special guest for you. I'll be speaking with Phyllis Ansusinha, the author of “Glowing UP.”

Phyllis is a longtime fitness instructor and trainer. She's been a fitness director, was in the US for 10 years, and now lives in Bangkok, Thailand. She was somewhat of a pioneer in working with clients online.

She was doing this way before COVID, way before it was cool. And now she’s written a book called “Glowing UP.”

We’ll be talking about the process of writing a book, and the process of putting your story down on paper. Also, we’ll discuss things to consider around publishing and marketing, the tech that you need to have in place when writing a book, and the monetization strategy you need to have in place.

This is a really important topic for a lot of us. When we get to be 40, 50, 60 years old, and we've been in the game for 20 and 30 years, we know that we have knowledge to impart to the generation that's coming behind us and to a broader spectrum of perfect buyers who might never get to meet us in person and never get to work with us in person. This also brings into mind the legacy that I'm going to – and you will – leave behind.

If you are watching live or in the replay, please leave a comment. Whether you're on Facebook or YouTube or LinkedIn, give me a #live, give me a #replay.

Then give me a little bit of information on your thoughts on leaving a legacy behind you for the next generation of instructors, the next generation of health coaches, and for the people who might work with you.

Glowing UP is not just another fitness and wellness book; it’s a story about how the author used fitness to grow and overcome what could have been a very small life.

Get your GLOW on, rise up and feel free to be seen and heard. Today is the first day of a new you! https://glowingup.me/

Do me a favor? Leave a comment letting me know how you felt about the information I shared, or asking any questions you may have been left with. I will see your comments and respond. Your questions and reactions help me to know what content helps you grow most.

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Continue learning my planning process for a successful 2023 in Part II. Get the specifics on how to lay out your daily, weekly and monthly calendar to feature your marketing events and promos.

Takeaways: Time-block your days, weeks and months to align with your marketing events Align marketing events with seasons of the year (such as New Year or start of summer “get in shape” rushes) Use my strategic planning checklist to guarantee the right mix of tasks to keep your business profitable and growing Hear about Crush the Rush to get your business started NOW

(This week’s show is a replay of the second part of a popular free training I recently offered in my group.)

After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

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Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

Simply and quickly plan your social media, sales and operational action items for 2023.

Join me for part one of this two-part training to plan for your most successful and impactful year.

Takeaways: Planning is the most important activity you can engage in when building your business. Why 80% of your time should be spent on building your business, and 20% of your time spent delivering/coaching. Use your calendar as your crystal ball, helping you transform plans into results. Align your tasks with your priorities to match the various stages of your business . (This week’s show is a replay of a popular free training I offered in my group.)

After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

Reflection is key in learning. Who wants to make the same mistakes twice? History is destined to repeat itself unless we learn from it and move forward differently.

Your brain will drag your past into your future as a way of keeping you safe UNLESS you interrupt the pattern. And, the new year is a great time to do just that.

Listen in as I get personal about my year in 2022. I’m about to pull back the kimono and expose my biggest mistakes, my proudest wins, and the learning I took away from each. My hope is that there are lessons here for all of us.

TAKEAWAYS: Learn from my mistakes so you can avoid making the same ones in 2023. Grab the essential step-by-step instructions to creating your own year-in-review without spending days mining your planner and your email! Download the 2023 Trends to Fuel Your Business in 2023 report created exclusively for listeners of the show.

After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

"“We will get you 10 leads a week or you don’t pay.”

“You need an app if you want to be successful.”

“We will build the funnel that gets you customers.”

And on and on…

As a business owner, there seems to be no shortage of coaches, agencies, and many product and service providers yelling at you – telling you that investing in their solution is THE THING that will make your business hum.

And yes, there are some helpful investments out there. But it’s hard to know which is right, and which is right RIGHT NOW.

In this episode we will explore the types of investments you may be tempted to make, and the stages of business at which they may be right. Make the right investments now to ensure growth, stability, and satisfaction short- and long-term.

TAKEAWAYS: What type of investment is right at different stages of your business. When to invest in yourself, when to invest in systems, and when to invest in a team. How to choose the coaches, agencies, and providers you will team with when the time is right.

Want to lock in maximum profit, impact and freedom for 2023 using my simple and sustainable planning process? Register for a free 2023 planning session. Our NEW DATE for the PATH TO PROFITS event is Thursday, January 12 at 11am ET. Link to register: https://learn.fitprosconnect.com/path.

Start the new year strong and create extra revenue now to have your best quarter ever. Link to register: https://learn.fitprosconnect.com/ctr

After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you."

What if I told you that your plans ARE your crystal ball? That creating your plan for 2023 now WILL be the thing that ensures clarity and successful efforts all year?

Just like your habits keep you on track daily when life goes off the rails, your documented plan keeps your bigger strategy on track throughout the year.

Forecasts don’t have to be abstract. In very real ways, laying out your plans now will absolutely predict the actions you take throughout the year. And those predictions can include everything from social media topics to profits.

So let’s talk through some quick, simple ways to document a solid, well-informed strategic plan for 2023 so you can ensure more clarity, ease, impact and profit this year.

TAKEAWAYS:

Want to lock in maximum profit, impact and freedom for 2023 using my simple and sustainable planning process? Register for a free 2023 planning session.

***NEW DATE for PATH TO PROFITS free event is Thursday, January 12 at 11am ET. Link to register: https://learn.fitprosconnect.com/path.

After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed. 

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

Mindset is everything. Your business will grow as much as you do.

Your thoughts create your results. More specifically, your thoughts create your feelings. Your feelings create your actions. And your actions create your results.

Learn about why your work is in crafting the mind and mindset of the person you want to be. Sculpting your mindset is 90% of the work of creating a successful business.

Today we are going to talk about the big 3 mindset shifts, the science behind them, how they apply to you right now, and action steps to help you make the leap.

No one is coming to save you. The only true security is the security we make for ourselves. Take full responsibility and bold action for your business while you are forming your company, the message and the product. Use cognitive bias to your advantage. Choose the meaning and definition you give to everything. Choose the story you tell yourself.

The size of your comfort zone will directly dictate the size of your wealth zone and the size of your impact in the world. Surround yourself with other people who are getting uncomfortable and a mentor who has a bigger comfort zone. Don’t be reliant on other people’s thoughts.

Make decisions based on your vision, not on your current circumstance. See the path in front of you through the eyes of the person who has the business and life you want. You have vision and momentum right now. If you don’t make decisions based on that vision, you teach your brain not to trust you.

If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.

Make sure you follow this podcast so you always get my new episode in your feed. 

When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.

This episode features a special sneak peak inside my Serve, Lead, Sell Challenge. That unique live event showed coaches how to create and leverage your special and unique “program,” price it appropriately, and create your strategy for selling it to your perfect future buyers without giving all your best stuff away for free on social media.

Today’s show  is one of the special bonus sessions from that event focusing on mindset. If you would like more information or would like to grab the recordings, go to learn.fitprosconnect.com/sls. Your registration will get you all three daily lessons, plus three implementation sessions where you will see me coach real students toward real results, PLUS all the bonus sessions –  and even a 1:1 next-steps coaching session with me.

Changing lives gives you life - AMMI right!? Create and leverage the program your clients are begging to buy from you WHILE feeding your passion for health – using my coaching business model that teaches you how to create your first 6-figure year.

You are now the empowered CEO of your own company. No one is coming to save you, so you better save yourself and your company. Covid taught us that there is no employer, company, or organization in the world that will value your well-being over their own. 

We make the mistake of modeling our businesses after big box/Peloton. They rely on a volume-based business model because of the financial commitment in each program - they have a dialed-in sales process and have to reach very high volume. 

Stop saying you don’t have a program. You do, whether you realize it or not.

A defined-end program promises a specific result in a specific timeframe. Your program will fit into one of these three types: Subscription commitment, series/challenge, transformational.

If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.

Make sure you follow this podcast so you always get my new episode in your feed. 

When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.

This episode features a special sneak peak inside my Serve, Lead, Sell Challenge that wrapped up last week. That special live event showed coaches how to create and leverage your special and unique “program,” price it appropriately, and create your strategy for selling it to your perfect future buyers without giving all your best stuff away for free on social media.

Today’s show is the Monday session of that live event. If you would like more information or would like to grab the recordings, go to learn.fitprosconnect.com/sls. Your registration will get you all three daily lessons, plus three implementation sessions where you will see me coach real students toward real results, PLUS all the bonus sessions –  and even a 1:1 next-steps coaching session with me.

This week’s video is a recording of a webinar I did for FitBodies, Inc. I was joined by Anna Colosimo and Suzelle Snowden.

I have some ideas on how to Create Streams of Revenue Outside of the Gym.

Set up individual events, or series of events. Partner with a local business for a wellness day. Partner with organizations such as a local company that wants on-site or virtual classes for their employees, or approach apartment complexes or retirement communities.

Create memberships with monthly subscription commitments. Lead workouts in real life or online. This could include lecture or accountability discussions. Get monthly subscription RENEWAL commitment, so client doesn’t need to make the decision each month to resubscribe.

Add on premium-level services to your monthly subscription. You can double or triple your monthly income if you do this.

Offer longer-term, higher-ticket transformational coaching. Find out what your potential clients’ pain points are. YOU know how to develop the exercise and nutritional approaches to help your client reach their goals. Consider what your true passion is, what your expertise is and what your experience is so you can offer the very best results for your clients. THIS is how you can really start making an amazing income.

Assess the value of offering a retreat for your clients. This allows you to share your passion and skills in the environment of your choice. A FitBodies resort is the perfect environment to hold your retreat! 

If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.

Make sure you follow this podcast so you always get my new episode in your feed. 

When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.

Whether you're a personal trainer, a group fitness instructor, a yoga instructor, certified and licensed to teach Zumba, come and travel with FitBodies, because they promise it's going to change your world. And you're gonna love sharing your passion with resort guests all across the globe. 

Mix your passion with paradise and check them out now at https://fitnessprotravel.com/.

 Their business model was always “digital first,” so they’ve always distributed their content to a smartphone from the initial launch of their product. Since they have been in the format-delivery business for a while now, and focused on building a sense of community among instructors, they have built and still have a really strong community.

Will has a background at Les Mills and Beachbody. Both of those companies had legacy business models that weren't necessarily working in the past 5 or 6 years. They had some older distribution methods such as copying all  their notes, putting the video  onto a videotape, and then sending it out. 

Will then came up with the “digital first” idea, which is extremely low-cost compared to other similar products on the market. Listen to this very interesting story of how SH1FT was born to meet a real market need, and how it has had to evolve along with the market as technology continues to change.

If you love what you hear on the podcast, will you please do me a favor? Follow, review, and share.

Make sure you follow this podcast so you always get my new episode in your feed. 

When you leave a review for the podcast you help other pros know how valuable this content is. So, reviews help others AND they feed my soul as well!

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Shares are my love language. And, your shares help us get the show in the hands of pros and coaches just like you.

I'm in the middle of leading my Serve, Lead, Sell Challenge. So, that's a 3-day challenge. It's taught inside a private pop-up group, you register at https://learn.fitprosconnect.com/sls, you still have time to register. 

It's a $47 investment. And that's less than dinner and drinks. It's going to change your darn career and get you making some real money and changing a bunch of lives.