I'll be interviewing Ryan McKenzie, author of "I Hate Selling for the Fitness Professional."

Most fitness professionals love helping people change their lives, but many struggle to gain new clients and build a profitable business. Learn about the six simple steps Ryan developed that will empower you to build your business and keep it growing -- all while maintaining your love of serving your clients and members.

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Do you find yourself…

…overscheduled and underpaid?

…too exhausted to do the heavy lifting in your business?

…telling yourself you could make it work IF ONLY you had a clone?

You are not alone.

Most of us have found ourselves in the position of having too much on the to-do list, and not enough hours in the day to make it all happen.

Then there are those business-building unicorns who seem to have it all figured out. There they are, sipping a mocha-latte-ccino on the patio with their laptops and airpods - conducting coaching sessions or negotiating deals with ease and clarity … their faces lacking the expression of hurried intensity that seems to have taken permanent residence on your own.

How do they do it?

How do some business builders work 20 hours a week or less, and yet earn in the top 20% of professionals?

The difference between those who are chasing that dream and those who have achieved it is what I like to refer to as intentional whitespace. Allow me to tell you how to find it and keep it in this week’s episode.

Do me a favor? Leave a comment letting me know how you felt about the information I shared, or asking any questions you may have been left with. I will see your comments and respond. Your questions and reactions help me to know what content helps you grow most.

Please make sure you like this episode on YouTube, share it with a friend who might find it useful, and subscribe to this channel and click the bell so you will be notified every time I publish something new. Your likes help us get the show in the hands of pros and coaches just like you.

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You know how the right song can be everything when you’re looking for extra motivation to finish off a long hard workout?

Or how the perfect beat enhances the flow leading into the cooldown?

My guest, Melissa Merkle from Muscle Mixes, brings us the latest science and application behind combining music with movement for a more effective workout.

Join us for some extra motivation and inspiration for making your next playlist.

Do me a favor? Leave a comment letting me know how you felt about the information I shared, or asking any questions you may have been left with. I will see your comments and respond. Your questions and reactions help me to know what content helps you grow most.

Please make sure you like this episode on YouTube, share it with a friend who might find it useful, and subscribe to this channel and click the bell so you will be notified every time I publish something new. Your likes help us get the show in the hands of pros and coaches just like you. A

fter listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

Grow Your Fitness Business for Instructors, Trainers and Coaches group is my Facebook group for coaches building direct-to-consumer businesses. At this point it has well over 8400 members. And, I asked every single one of them the same question when they joined:What is your biggest struggle in your business?

Overwhelmingly, they say their biggest struggle is in bringing in new clients.

Now that's not surprising, because that's the struggle of an entrepreneur. But there's a little caveat here because we are fitness and wellness coaches, which means we are passion-based entrepreneurs. We are running passion-based businesses that serve consumers directly.

So the way we find and sell to our perfect future buyers has to feel very authentic, honest and service-based to us or else we are just not going to do it.

Today, I’m going to talk about some tactics we tend to default to, and why this is the wrong first move. Plus, I will outline the only five ways you will ever bring in a new client, and tell you how and when to leverage each so you can bring in your perfect future buyers.

I’m also going to give you my best suggestions on how to use each of these tactics with authenticity and honesty so you can lead your ideal clients to success working with you while quenching your thirst to serve.

(This week’s show is a replay of one of our most popular episodes.)

Do me a favor? Leave a comment letting me know how you felt about the information I shared, or asking any questions you may have been left with. I will see your comments and respond. Your questions and reactions help me to know what content helps you grow most.

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After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

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Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

At the very end of one of my first Fitness Business Kickstart weeks I was sitting on the couch communicating via direct message with some participants who were still on the fence about joining the full Accelerator program while my Dad and my husband watched sports. Before I went to bed I made an off-hand remark about how I had just made $10K by having those extra conversations.

And then I saw it...

The look on my Dad's face.

Shock, disbelief, doubt.

Then came the questions: "Well, I don't understand. How can you make that much money just sitting here on the couch?” and "How do they make their money back?” and "Is what you are doing legal?"

If you were raised in a family like mine your parents were working people who lived pretty much paycheck to paycheck. The thought of making $10K extra in a night while sitting on the couch just isn't something most people can wrap their brains around. It literally blows their brain up.

And I think this is what keeps a lot of us from charging appropriate prices for our transformational programs. The thought of asking someone to hand over a substantial sum of money as the first step in their commitment to their health blows our brains up.

Today we are talking about transformational programs, how they change lives, and why price is a big part of that transformation.

Listen in to learn : - Why the client’s financial commitment – the transaction – is essential to their transformation - Why the method we normally use to determine price is DEAD wrong - How to develop your confidence around offering your program to the right people - How to serve at the highest of your ability without compromise (

This week’s show is a replay of one of our most popular episodes.)

Do me a favor? Leave a comment letting me know how you felt about the information I shared, or asking any questions you may have been left with. I will see your comments and respond. Your questions and reactions help me to know what content helps you grow most.

Please make sure you like this episode on YouTube, share it with a friend who might find it useful, and subscribe to this channel and click the bell so you will be notified every time I publish something new. Your likes help us get the show in the hands of pros and coaches just like you.

After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

Join us for a mini-mindset lesson on Believing Your Way to Success PLUS get all your Serve Lead Sell Masterclass questions answered.

Have you ever considered starting a podcast to promote your business, start a conversation, or just contribute your voice and ideas to the industry?

In this episode, we will discuss why and how Ann-See Yeoh created her podcast - choosing topics, sourcing guests, technology used, editing and publishing the podcast, and more.

Do me a favor? Leave a comment letting me know how you felt about the information I shared, or asking any questions you may have been left with. I will see your comments and respond. Your questions and reactions help me to know what content helps you grow most.

Please make sure you like this episode on YouTube, share it with a friend who might find it useful, and subscribe to this channel and click the bell so you will be notified every time I publish something new. Your likes help us get the show in the hands of pros and coaches just like you.

After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

Not just another collection of content to consume and forget. The Serve, Lead, Sell Masterclass is THE live-taught experience that will propel you into action and profit in your business.

We'll discuss what will be covered in the March 13 - 15 LIVE Masterclass, as well as previous attendees' success stories.

1 - PERFECT PROGRAMS -- Create the program your perfect future buyers can’t resist

2 - SOCIAL MEDIA THAT GETS RESULTS WITHOUT TAKING OVER YOUR LIFE -- Grow your ready-to-buy community with my sustainable and proven social media strategy.

3 - SLEAZE-FREE SALES -- Create genuine relationships that result in sales without being sleazy or sales-y.

You can check out this link for more info about the Serve, Lead, Sell Masterclass: learn.fitprosconnect.com/sls

Do me a favor? Leave a comment letting me know how you felt about the information I shared, or asking any questions you may have been left with. I will see your comments and respond. Your questions and reactions help me to know what content helps you grow most.

Please make sure you like this episode on YouTube, share it with a friend who might find it useful, and subscribe to this channel and click the bell so you will be notified every time I publish something new. Your likes help us get the show in the hands of pros and coaches just like you. After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

Ever had the sense that the biggest obstacle between your current situation and your dreams is you? Many of you have been conditioned to believe that being broke is just part of our chosen career path. There’s almost a badge of honor to making little money and working with anyone, regardless of their budget. What if it didn’t have to be that way? Let me show you how to make money and keep your integrity. Do me a favor? Leave a comment letting me know how you felt about the information I shared, or asking any questions you may have been left with. I will see your comments and respond. Your questions and reactions help me to know what content helps you grow most. Please make sure you like this episode on YouTube, share it with a friend who might find it useful, and subscribe to this channel and click the bell so you will be notified every time I publish something new. Your likes help us get the show in the hands of pros and coaches just like you. After listening to the podcast, can you please do me a favor? Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well! While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed. Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.

In my show on Tuesday, I will be interviewing Denise Imbesi. Denise has been the CEO and founder of Muscle Mix Music since 1988.

Muscle Mix provides music for fitness instructors to use in in-person and virtual environments.

The Muscle Mix Now app includes hundreds of pre-mixed playlists as well as allows you to create custom nonstop mixes.

Learn why and how Denise started Muscle Mix, how she has adapted and changed over the years as the industry has changed, and how you can apply some of these lessons to your business and career.

Do me a favor? Leave a comment letting me know how you felt about the information I shared, or asking any questions you may have been left with. I will see your comments and respond. Your questions and reactions help me to know what content helps you grow most.

Please make sure you like this episode on YouTube, share it with a friend who might find it useful, and subscribe to this channel and click the bell so you will be notified every time I publish something new. Your likes help us get the show in the hands of pros and coaches just like you.

After listening to the podcast, can you please do me a favor?

Leave a review for the podcast to help other pros know how valuable this content is. Your reviews help others AND they feed my soul as well!

While you’re at it, please make sure you follow this podcast so you always get my new episode in your feed.

Want to thank me for all the free content I share? Send this episode to a friend who might find it useful. Your shares help us get the show in the hands of pros and coaches just like you.