Today we are talking about how to pull the ox out of the ditch when your event is looming and registrations are low. Here are the exact steps we take internally as a team at Fit Pros Connect when we aren't seeing the numbers we want for an event.
Recently I accidentally went past my advertising budget BY MORE THAN DOUBLE because I was panicking. Not only did I commit too much money, but I ended up doubling down on a strategy that clearly wasn't working.
We all have a tendency to panic. You guys are constantly coming to me with things like :
- "I posted and it was crickets" or
- "I don't know where I am going to find the people"
And that's when we do something rash...
In panic, energy and decision making capacity is low. Fight or flight is never the right time to make a big decision. Because your brain is not capable of higher level thinking when you are in stress - it is programmed to keep you safe and alive during times of stress. We are all just animals at the end of the day.
So stay to the end today because we are going to talk about
Ways to avoid panic. Keeping your energy up and dialed in.Getting granular and scrappy. And,Looking for the helpers.At the end of the day we have to remember business building is not easy or comfortable. This is why support is so important, especially during the first $100K. So often the intuitive solution is the wrong one. And we need exposure to our own thought loops and panic.
-----------------------------------------------------------
This episode was originally recorded June 21, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.
#businesscoach
#groupfitness
#fitnessinstructor
#onlineFitness
#onlinefitnesscoach
#fitnessbusiness
#fitnessindustry
#wellnesscoach
#fitnessInstructorLife
#fitnessbusinesscoach
#fitpreneur
#fitpreneurship
#onlineFitnessBusiness