By now you are convinced that you need social media for your business, but if you aren't posting the right content at the right times for the right people you are just spinning your tires.

Further, if you are getting traction but not making sales you are leaving your audience unserved and your bank account unfulfilled.

What is the purpose of your social media?

We all know how to post on social media, but that doesn't mean we know how to really make it work for our businesses. The good news about that is this : its not you. It's just a gap in your skill set.

If you are like so many of my clients you most likely feel like you're banging your head trying to engage new customers. What if there were some simple strategies you could implement right away to make social media work for you?

Let me show you the basic how to's of social media for business sales and growth so you can start seeing a return on the time you spend on your business social media.

This episode was originally recorded March 8, 2022 on Facebook Live inside the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.

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When it comes to mistakes made by new business builders, there are about four that just about everyone makes at one point or another.

And these 4 are the mistakes that cause new business owners to spin their tires, lose momentum, and eventually fail or quit.

What do you THINK your biggest problem is?

Here's the thing (this is going to be long, but I have a point). Over the last 40 years the traditional fitness industry model successfully marginalized and alienated millions of people.

The modern fitness industry came to being in the 70's and 80's. Back then In-person gyms, with all the beauty and drama that comes with them, were created to serve a general population, and then marketed by selling youth, beauty, and 6 pack abs to anyone and everyone.

Then came the at-home classes taught by gorgeous celebrities and superstar instructors. (Remember when the video store had an exercise video section?)

The offerings skewed heavily toward those who were already in shape. And the concept of fitness became intertwined with beauty and youth. This is why aunt Betty says she will go to the gym AFTER she loses 15 lbs.

But we know fitness is NOT all about beauty, youth, or 6 pack abs. We have so much more to offer. Fitness is measured on a continuum, not a scale. Meaning that what we offer can be quantified by each individual client or participant.

As fitness pros we each come with our own authenticity (passion + personality). We have the opportunity to serve fitness to the masses in a new way. We have the unique opportunity to serve the exact people that we work with best in a way that is more personal and seeks to serve clients who are eager to participate in the programs we offer.

So, if you have thought about serving your program directly to consumers so that you can serve then you are starting a business. Before you do, let’s talk about the biggest mistakes fitness professionals make when starting a fitness business so you can avoid them right from the start.

LINKS :

I Hate Selling for the Fitness Professional with Ryan McKenzie.

This episode features a live interview with Ryan McKenzie dropping gold nuggets about relationship building, product refinement, and selling!

Ryan wrote the book on selling without being ‘sales-y’ or slimy, and the title sums it up. I Hate Selling for the Fitness Professional. It’s available on Amazon, Audible, and anywhere you buy books. 

This audio was originally recorded as an Instagram live on February 25, 2022.

So many business coaches, so many promises. Not all of them work out. Maybe you feel burned by a coach or a program that didn't deliver. Fact is the right coaching program will help you shave hours off your weekly to-do list and years off your business development timeline WHILE giving you back your sanity. It can be helpful to do an internal check-in to really evaluate why the relationship wasn't a win-win for you. Here are the top reasons coaching relationships don't result in a win, and the steps you can take to salvage your investment and get your business producing the results you were looking for in the first place. Listen to the end to learn : - How to use your fears and limiting beliefs to propel your business growth. - How to recognize when you are sabotaging your own progress, even if you don’t think you are, and turn it around FAST! - What happens when business coaching isn’t all about business. LINKS : Fitness Business Kickstart : https://fit-pros-connect.mykajabi.com/SOYO22 Want a free 15 minute call with me? https://calendly.com/kelly-coulter/diagnose This episode was originally recorded as a live show on February 22, 2022.

I have a belief that may seem shocking when you first hear me say it. But let me give it a shot… I believe your dreams and desires actually tell you the things you are MEANT to be and do in this world. That those desires are not just lofty aspirations - they are your spirit whispering your highest self into your current reality, and asking you to take action. This can be hard to conceive of because we sometimes dismiss our dreams as 'hopes' or tell ourselves 'everyone wants a million dollar business and a Tesla'. But the truth is NOT everyone wants a Tesla. I want a Tesla, but my husband is a Lexus guy. Your dreams are uniquely yours, and I believe you are meant to go after them. Now in order to do that you have to embrace a few truths and adopt a new mindset. So today we will walk through the science behind future based decision making, as well as some every day action steps you can make to start creating a real map to your future. AND ... If you are ready to start creating the vision I have something for you. The Fitness Business Kickstart is where I will walk you through, step-by-step, my system for starting or kickstarting your business. LINK : https://fit-pros-connect.mykajabi.com/SOYO22 This episode was originally recorded on February 15, 2022 as a Facebook Live on the Grow Your Fitness Business for Instructors, Trainers, and Coaches group.

Picking out caskets wearing Wonder Woman underpants, switching careers in your 40’s, and not giving a flying f#%$ what anyone thinks.

Author Christine Conti talks about her new book, Split Second Courage and how fitness pros and coaches can look at their fears as being the key to their dreams.

This episode was originally recorded as an Instagram Live on Thursday, February 10, 2022.

This interview with Tamilee Webb from Buns of Steel was recorded live on Instagram in December 2021. I spoke with Tamilee about everything from shooting on VHS to taking care of our knees. It's a great watch or listen for instructors and trainers who are in the game for the long haul. Find Tamilee at WebbWorkouts.com and TamileeWebb.com.

Facebook is dead, right?

Depends...

Service-based businesses, especially coaches like us, are finding that Facebook is the the best place to create community, position themselves as the expert, and create a springboard to sales. And, they are doing it using Facebook groups.

This episode will cover :

This is the the audio-only version of a Facebook Live session originally recorded on August 3, 2021 in the Grow Your Fitness Business for Instructors, Trainers, and Coaches group on Facebook.