In this episode, Brian interviews Sam Brake Guia, the co-founder of Podwritten, a podcast booking agency for health and wellness businesses.

They discuss the power of podcasting for growing a business and share insights on effective podcast pitching and guesting. Sam explains how Podwritten came about and why they focus on health and wellness businesses.

They also highlight the importance of tailoring pitches to specific shows, delivering value to the audience, and finding the balance between promotion and adding value. Sam offers a pitch template and guidance for those who want to do it themselves, as well as information on working with Podwritten.

Sam Brake Guia:

Linkedin

ThreadsInstagram

PodWritten: LinkedIn

Instagram

Blog

Fully managed podcast guest booking services

Business is relatively straight forward. Find a problem, create a solution, market and sell it; but most of us still get in our way. Here's how you move through the most common fears we all face in business.

· The fear of posting

· The fear of criticism

· The fear of what others will think

· The fear of failure and or the fear of success

Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:

https://briankeanefitness.com/mentorship-and-business-coaching

Online Business Courses:

How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/

How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/

How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

Solo podcast with Brian.

· I would have focused on the core offer and pulling out my individual story

· Started a podcast on day one!

· Used a book to open more doors (or as an additional revenue stream)

· A mentor, books and doing more testing and experimenting instead of being afraid to try new things

Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:

https://briankeanefitness.com/mentorship-and-business-coaching

Online Business Courses:

How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/

How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/

How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

Today's episode is for any existing personal trainer who is looking to move online, either full time or as a hybrid coach with off and online.

· Trends of moving online since covid

· Social media, lead magnets and content marketing

· Designing your online offer (compared to your offline offer)

· Pricing

· How to deliver, check ins, apps and programs

How To Move Your Personal Training Business Online Course!

https://briankeanefitness.com/online-business-course

In this episode, Brian Keane discusses building a coaching business without relying on social media. He explains that while social media can be helpful in growing a coaching business, it is not necessary. Keane suggests several alternative strategies, including using your existing contact list, speaking locally or at events, local marketing, and creating podcasts or blogs. He emphasizes the importance of understanding why you don't like social media and finding alternative methods that align with your preferences and goals.

• Social media is not necessary to build a coaching business, but it can help amplify your reach and attract new leads. Using your existing contact list is a beginner-friendly strategy to get more leads. Reach out to friends, family, and past colleagues to ask for referrals.
• Speaking locally or at events can be an effective way to pitch your coaching offer to a targeted audience.
• Local marketing, such as distributing flyers or sponsoring local events, can help raise awareness of your coaching business.
• Creating podcasts or blogs can be an alternative to social media for sharing valuable content and generating leads. It's important to understand why you don't like social media and explore alternative strategies that align with your preferences and goals.

Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:

https://briankeanefitness.com/mentorship-and-business-coaching

Online Business Courses:

How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/

How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/

How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

Mixing it up this week with the solo recording for the Why Your Podcast Isn't Growing. I hope it helps.

Questions from the interview.

1. When did you know it was time to go all in on your podcast full time/quit your job? If you haven't yet, when will you?

1. What was your biggest failure along the journey of growing your show to its current state, and how did you respond to it?

1. What do you think is the most important reason why your podcast has grown to over 10k downloads each month?

1. How has your relationship with podcasting and outlook changed as you've moved from A) starting off B) show has just taken off C) where you are now?

1. What advice would you give to a podcaster who loves doing it but is currently struggling to grow, and can't seem to figure out how to reach their goals? Both tactically & mentally

In this episode, Brian answers questions from his audience about staying consistent and motivated in business, setting work boundaries, retaining clients, and getting more clients via social media. He emphasises the importance of discipline, accountability, and seeking guidance from coaches or mentors.

He also discusses the need for work boundaries and scheduling specific days for different tasks. He highlights the significance of providing a great service and going the extra mile to retain clients. Finally, he shares strategies for creating content that resonates with your target audience and engaging with potential clients on social media.

1. Struggling to stay consistent and finding motivation?

2. I have a dog grooming ad kennels business but how do I not work ALL the time when people can contact me any hour of the day?

3. How do I retain my clients?

4. How to get more clients via social media?

Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:

https://briankeanefitness.com/mentorship-and-business-coaching

Online Business Courses:

How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/

How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/

How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

Here is my exact framework for 'pulling out your story' if you're looking to earn more, work less and not worry about the competition.

1. Core offer
2. Pulling out the story (or flipped, story and then offer)
3. Bringing the right people into your offer (square pegs, square holes)
4. The deliverable on your offer
5. Perpetual lead generation- referrals, testimonial, case studies

Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:

https://briankeanefitness.com/mentorship-and-business-coaching

Online Business Courses:

How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/

How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/

How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

"Your network determines your net worth"

Here are some things I learned about networking with higher level people over the years.

• Make out the list of your dream 20, 50 or 100
• Lead with generosity
• Follow them online, see what events they are doing to and introduce yourself if possible
• Next level tactic: offer to speak at the same events for free if possible.
• Comment and interact on social media regularly and then remind them when you actually met them.

Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:

https://briankeanefitness.com/mentorship-and-business-coaching

Online Business Courses:

How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/

How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/

How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/

I needed this episode about eight years ago when I moved online first. If you're moving online or scaling your online business, this is a next level episode that you very likely need!

Details for my six month 1:1 Mentorship Program or 12 Week Business Coaching:

https://briankeanefitness.com/mentorship-and-business-coaching

Online Business Courses:

How To Start, Build and Grow Your 1:1 PT Business https://briankeanefitness.com/product/one-to-one-pt-course/

How To Move Your Business Online https://briankeanefitness.com/product/online-business-course/

How To Scale Your Online Health Or Fitness Business (1:1 to 1 To Many) https://briankeanefitness.com/how-to-scale-your-online-fitness-or-health-business/