Shaun Zetlin is a trainer, author, speaker, and shining example of what it means to be a fitness professional. We focus on how he's kept clients for 10+ years and how he consistently delivers value to improve their lives. This episode is especially powerful if you are looking to hear WHY a lot of trainers get it wrong, and how the best ones get it right.

Kelly joined the show to spread the word on the connection between equipment, on-boarding, and retention. She shares awesome insights on value selling, teaching, training, and understanding employee motivation. We look at how smart equipment can help mid-market gyms get ahead of their competition.

Every once in a while the tables are turned and someone interviews me. I want to give a shout out to Doug Holt and his team for having me on "The Author of Your Own Story" podcast. Check it out!

Sierra Kellogg joined me to discuss how moving to a new market doesn't have to mean starting over. Sometimes our best new customers are our old customers serviced in a new way.

Will Pickering, GM of VillaSport San Jose joined the show and elucidated why VillaSport has such a low churn rate. They focus on allowing their team to develop relationships with members. They also stress the value of community as a tool to help members stick with their fitness plans and hit their goals. This is a great listen if you're wondering how to give members a great experience at a large club.

Nicole Thompson joined me to discuss how 24 Hour Fitness develops their personal trainers and programming. With over 400 locations in 13 states, 24 Hour Fitness has recently been focusing on partnerships with Spartan Race and The US Olympic Committee to bring more value to their members.

Evan Mather joined me chat about the transition from trainer to business owner. He recently opened his second location for his personal training only gyms. We chat about starting a business, growing it, and providing the tools for your employees and clients to achieve success.

Natalie Carey AKA the Barbell Blondie is a rock star personal trainer who runs her own training business in San Francisco. We stress the value of finding your niche as a fitness professional and how new trainers can work to set themselves apart from the pack.

Robert owns Signum CrossFit. Robert and I take a look at discovering your niche, creating value for your private clients, and the importance of staying involved in your clients' goal setting process.

Guy Griffiths is the creator of GGFit a consultancy working with health clubs, gyms and personal trainers to maximize the value of their data reporting. We cover how gyms can start using data if they haven't been, and how the best organizations continue to improve based on the trends they see.