This week we have the pleasure of talking with Jessica Petty Smith of Anemone Chicago about the wedding industry, the challenges and accomplishments of marketing to millennials, and how your customers view your brand image on social media.

This week we talk with Don Hotton of Roseshire Roses in San Francisco about how he changed roses delivered in a box to a beautiful experience, the challenges of catering to a younger demographic, and his partnerships with Disney and others that make it all possible.

This week our guest is Bob Aykens from Memorial Florist & Greenhouse in Appleton Wisconsin! He discusses his 10,000 square foot greenhouse space, the benefits of adapting to the changing customer base, and their part in the recent SAF Petal It Forward campaign. 

This week we have the pleasure of talking with Amy McCord from Flower Moxie! She's the owner of one of the fastest rising DIY wedding flower services in the US. We discuss supporting local wholesalers, her adventures into DIY wedding florals, and where the future of the floral industry is heading!

This week our guest is Kiersten Schulte, Director of Corporate Relations and major accounts at eastern Floral in Grand Rapids Michigan! She gives tips on how to improve your client accounts, handle large events withe ease, and maximizing your images of arrangements in many different scenarios.

This week we have Georgianne Vinicombe from Monday Morning Flowers in Princeton New Jersey discussing the benefits of social media on her sales, how to actually put the customer first, and what order gathering really means for the industry.

This week we have Jackie Levine from Central Square Florist in Boston Mass! She discusses the industry in a downtown setting, promotions that have worked really well for them over the years, and how changes in floral photography are moving them forward.

This week we have Derek Woodruff from Floral Underground! He's quickly making his mark in the floral industry by winning the 49th Annual Sylvia Cup, being the runner up on the TV show "The Arrangement", and bringing a much needed change in style and floral industry trends!

This week we have Rakini Chinery from Allan's Flowers and Prescott Valley Flowers in Arizona. She discusses the value of teamwork, promotional ideas, and the differences in trends when your shop is in a smaller town.

This week we have Tom Boesen from Boesen The Florist in Des Moines Iowa to talk about the benefits of add-ons to your arrangement orders and the most efficient way to boost sales in your shop!