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The Foods that Make Billions - Part Two
How have advertisers and brand specialists convinced us to buy a commodity that is sold for a great deal more than it costs to produce? Louise Hidalgo looks at the exponential growth - and the cost - of the breakfast cereal industry.
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By BBC World Service
4.1
77 ratings
How have advertisers and brand specialists convinced us to buy a commodity that is sold for a great deal more than it costs to produce? Louise Hidalgo looks at the exponential growth - and the cost - of the breakfast cereal industry.
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